Of course we salute the founder of Trader Joe’s, Joe Coulombe, who passed away at 89. Without his marketing genius, the chain would not exist nor be what it is! Here are a few links to articles about the real Joe behind the name, Trader Joe’s R.I.P Joe Coulombe aka Trader Joe https://www.npr.org/2020/02/29/810693474/joe-coulombe-founder-and-namesake-of-trader-joes-dies-at-89 https://www.investors.com/news/management/leaders-and-success/trader-joes-founder-joe-coulombe/ https://www.insider.com/trader-joes-name-meaning-founded-by-joe-coulombe-2018-9 … Continue reading Joe Coulombe, Founder And Namesake Of Trader Joe’s, Dies At 89