Pumpkin Brioche Twist is back at Trader Joe’s for the Fall Season


This is one of the worthwhile Fall Items that’s “pumpkin”. I gave it a good review previously and will repeat again here, that I loved this for making excellent French Toast.

$4.99; LIMITED SEASONAL ITEM

PS; I also saw this new bread “Sliced Apple Cinnamon Sourdough” but have not had a chance to try it yet. It’s a Fearless Flyer item. Looks interesting!.

Seen at Trader Joe’s: Cheery Lemon Animal Crackers


SEEN IN NEW ITEMS yesterday

CHEERY LEMON ANIMAL CRACKERS – “Covered in a yogurt candy coating with non-pareils”

https://www.traderjoes.com/home/products/pdp/cheery-lemon-animal-crackers-077828

I didn’t try these but they looked to me like something kids might go for, and they are just 99 cents for a small package.

Trader Joe’s says : “creamy, yogurt coating, with authentic citrus aroma & lemony zing…. 13 unique & gladsome Animals, including: bears, elephants, cats, donkeys, goats, tigers, lions, horses, cows, rhinos, camels, bison, and hippos.” Colors come from natural sources like: vegetable juice, beta-carotene, and turmeric.

Not many things anymore you can find at TJ’s for just 99 cents !

Eureka Moment: TJ’s Discontinued Items are by Design!


Discontinued Items?
They are actually By Design:
Creating ‘Surprise and Discovery’!

Blogger Bill Flagg has some amazingly informative info about Trader Joe’s. Like this fascinating tidbit:

Changing 1/4 of the selection each year creates surprise and discovery (difficult to do when thousands of shoppers complain about their favorite products being discontinued)

Like we used to say, “its not a bug, its a feature”

So doesn’t this mean something like 1,000 products a year can vanish ?! Morale: Be careful about falling in love with something…

Check out Bill Flagg’s, “Lessons From Trader Joe’s”. Great read!  http://billflagg.blogspot.com/2011/05/lessons-from-trader-joes.html

FROM TRADER JOE WEBSITE…..

Why does TJ’s frequently discontinue products?

Our mission is to bring you the best quality products at the best prices. To do this, we have to manage our store space well. Each of our products must “stand on its own,” meaning it must pay its own way. Each product passes certain criteria in order to earn its way onto our shelves – including a rigorous tasting panel.

There may be several factors that determine why we discontinue products:

  • It may be a seasonal product – for example, strawberries, which are in season only specific times of the year.
  • The gang way factor – because we introduce 10-15 new products a week, we have to eliminate 10-15 items in order to give our newest items a fair chance.
  • The cost of producing the item may increase, which would in turn increase the cost to you – if the item is not a strong seller, we may choose to discontinue it.