TJ’s TUSCANO MARINARA SAUCE (discontinued)


“Trader Giotto’s” Low Fat Tuscan Marinara

RANT

An ode to a yet another discontinued Trader Joe’s product. The classic rant about a terrific Trader Joe’s product, which they discontinued! A lot of people thought this was the best marinara on the market. Many were bumbed to learn TJ’s Disco’d their favorite sauce! So the other day I happened to be clearing out my pantry and found I still had a can of this Marinara way in the back. I opened it and tasted it. Yes, this is, or should we say was, a terrific tomato sauce. For one thing it’s not super smooth, it’s full of chunks of tomatoes like a homemade sauce you had put together yourself. Unlike the current jars of Marinara sauce that Trader Joe’s replace this with, which is puréed very smooth. I made a pasta dish with this Marinara Sauce, and it turned out great. It’s a crime TJ’s got rid of this great and useful Marinara sauce. So just posting this as a Rant, sorry, as you won’t be able to find this anymore at Trader Joe’s. It was a great product. Mind boggling.

A least they do still sell 28 oz cans of crushed tomatoes. So if you are inclined to make your own sauce, here’s an easy homemade Marinara sauce recipe from Natasha’s kitchen below

TIP (1) IMO adding a tablespoon of tomato paste at the start will make it even better (2) If you double the recipe you will have a batch all made for another meal and you can freeze it.

Pizza from scratch; made using this terrific marinara sauce

Sriracha Ranch, GONE !?! Say it isn’t so Joe!


RANT

Reported Discontinued during the Summer of Covid-19, Trader Joe’s Organic Sriracha Ranch Dressing. The one and only super versatile stuff, which I just adore, well, make that adored (big sigh!)

This is one of Trader Joe’s best products which I previously reviewed with a RAVE– so I find this particularly shocking! WTF, Trader Joe’s?! Just to make sure it was not just out of stock for a long time, I when to my store’s Captain to ask him to check the status. Unfortunately he confirmed my worst fear – “It’s been  Disco’ed”(discontinued)

Other than start a campaign to bring it back (has this ever worked?) I will be stingy using the little bit left of the bottle in my fridge now. I may experiment with a DIY version. Some TJ’s RANCH DRESSING mixed with Sriracha or Green Dragon sauce. I won’t be as good but maybe better than nothing

If you are as shocked or mad, please leave your opinions about this in COMMENTS. Things like this were the reason I started this site in the first place.

RECIPE for something in the ballpark. Not the same, but not pretty good. I mixed some TJ PERI PERI sauce with some Suzie’s MAYO and it was pretty tasty, in the Sriracha Ranch ballpark.

Trader Joe’s Organic Sriracha Ranch Dressing


UPDATE: AUG 2020 – Discontinued during Covid-19!

BALLPARK: PERI PERI & Suzie’s MAYO mixed up in whatever “hot” ratio you can take or like is a workaround I am trying. It’s not exactly the same but pretty tasty!

This is one of those “only at Trader Joe’s” products, or at least I’ve never seen another type of product like this one.

I’ll start by saying one could say I am a little bit of a “Sriracha freak”. I mean I love the stuff, and in general I love “the Spicy” but in no way would I deem myself to be one of those chile-head types who go for sauces with “Death Head” logos on the label.  No thanks.

Me, I want a balance of heat AND flavor. Therefore I love – and I mean LOVE – the original Huy Fong Foods SRIRACHA sauce, which is one of the greatest food products on the planet. Its a product who’s fan’s are legion. I will put it on lots of different things. Still I never tried it on SALAD. So guess what? Sriracha Salad Dressing is actually a terrific idea! And Trader Joe’s Organic Sriracha Ranch Dressing  is a terrifically marvelous unique product.

Its a ranch-style salad dressing, which is very spicy. How spicy? Well in its original version, which Trader Joe’s has changed and toned down since I first tasted it, I would have to use this stuff sparingly, as mere dollops. It was actually far, far spicier than actual Sriracha or most hot sauces for that matter. I used to mix it with some yogurt or mayo to tone it down a wee bit, but that is no longer the case. I’m talking about when it originally came out – a year ago? Can others please confirm this change to tone down the heat? I have a feeling people complained it was just too spicy, and they reformulated it with much less of a heat level. Anyway I just bought a bottle and it doesn’t seem nearly as spicy as it used to be, though it is still spicy, and still very good! Not only is  this ranch dressing good on salad or greens of course but it has many, many more uses on all kinds of foods. You can put a little on the side as a sauce for most anything, for instance grilled chicken, or shrimp, or fish, or grilled tofu, or what have you.

In fact you can use this as an ingredient to cook with it. For instance, try brushing this stuff on chicken which you would bake, broil, or grill. Its awesome on hamburgers, mixed with some ketchup for some homemade spicy “special sauce”. Try a little on some asian style noodles… with some chunky organic peanut butter on top? In fact try this on just about anything you think might be better with some spice to it. You will come up with some interesting tests.

So congratulations on a fantastic product, Trader Joe’s. Some chile-heads might be disappointed that you toned down the heat a bit for mere mortals. (But folks, you can mix some Sriracha sauce with this, if you want it spicier still, or add some cayenne pepper and it will be like it used to be). It sells for $2.99 (16 oz. bottle) which is not bad since most TJ salad dressings are 8 oz bottles?

So try this, its one of those love it or hate it type TJ products! Do I love it? Yes, yes, yes! I’m giving this product a:

RAVE

54860-organic-sriracha-ranch-dressing

By the way, the story of HUY FONG FOODS SRIRACHA and it’s founder Vietnamese refugee David Tran, is one of the best American immigrant success stories there is!

ADDITIONAL LINKS

http://nextshark.com/sriracha-hot-sauce-david-tran-vietnamese/

https://www.thrillist.com/eat/nation/14-things-you-didnt-know-about-sriracha-including-its-proper-pronunciation

https://www.pri.org/stories/2013-10-22/story-how-one-hot-sauce-huy-fong-sriracha-got-so-hot

 

Nuts & Heartbreak At Trader Joe’s


nuts1

A tale about Trader Joe’s Roasted ALMONDS IN THE SHELL.

nut·crack·er

pronunciation:ˈnətˌkrakər/

NOUN  1) a device for cracking nuts.

—-

Oh! This is so just typical… I find a new product at Trader Joe’s that looks interesting , says to myself ‘Self, you have to try this!’, buy it, open it up and instantly think, “OMG this is so great! I love it! I will buy this from now on, every time I go to TJ’s”!!!! And so it happened with this product :

Trader Joe’s Roasted ALMONDS IN THE SHELL.

I’ve bought natural almonds in the shell before, back in the day, when you sat down, Old School with a bowl and a nut cracker. In the old days, my folks and I would sit down together with a bowl of nuts and our family nutcracker and crack each one open to enjoy as we chatted or watch a tv show together. Its a bit of work cracking open nuts over and over but that was the way you ate nuts back then in the 70’s. You didn’t pay peons in some foreign land to not just grow them for you, but to also sit there and open them for you too, you lazy Gringos. We opened them ourselves with a nutcracker.2009673-man-cracking-walnut-with-metal-nutcracker-in-hand-isolated-on-white-background

And nowadays? Everyone’s gotten so lazy, its hard to even imagine a family with a nut cracker spending time opening your own nut you are about to eat. But yes thats why there is such a thing as a “nutcracker”.

So I see these babies in a bag, “Almonds In The Shell” and notice upon close examination in the bag that they appear to have somehow been “pre-cracked” (?!!) I mean they look like pistachio nuts with a little slit waiting for your thumbnail to just pry apart. Very interesting ! So I says to myself, boy those guys at Trader Joe’s have figured out that we still want the enjoyment of sitting down with some nuts and opening them but with a little help. Make it easier than the old nutcracker. And sure enough, when I try them, they are easy to open! They are just like pistachios, you just pry them apart with your fingernails. No nut cracker needed! The shells are somehow thin. Much thinner than any unshelled almond I’ve ever see before. How did they manage that?!

Its like someone at Trader Joe’s found the Holy Grail of Nuts.

And TASTE? Oh man, they are FABULOUS. My taste buds seem to think they’re better than the shelled almonds. As if they’re holding a little extra flavor inside the shell with the almond that’s there waiting to escape as soon as you pry them open. You can smell it. They are just so…. almond-y! Like a Super Almond. They are really SO VERY GOOD!

I am in love.

They become my new favorite Trader Joe item. I buy a package every time I go to Trader Joe’s.  I find a pound can just last a few days- if that. We go through the bag like butter. I have to hide them from myself (and my wife) otherwise they can go in a night watching some movie on Netflix, cracking open almond after almond. But it seems better than just putting a hand down and putting two or three in your mouth. There’s work involved. OK, very little work but still you have to open them. You’re burning up a few calories doing it right?

There’s are  shelves full of them. I even see them featured in the NEW PRODUCTS section. On display. In a huge, huge pile.

A few weeks pass, and my wife goes to get them and comes back empty handed. She say’s there weren’t any. I go in a week or two and see its not there. Worse, the shelf where I was picking them up from in the Nuts section, doesn’t even have the Sign for them up!

Oh No! NO NO NO! You GODAMM TRADER JOES Muthafuggas!!

We all know this scenario. This sinking feeling. That oh so Trader Joe’s feeling you get at the pit of your stomach when you realize, “Oh no! Maybe this is not just Out Of Stock! Maybe this is (gulp!) A DISCONTINUED ITEM !2009673-man-cracking-walnut-with-metal-nutcracker-in-hand-isolated-on-white-background.jpg!!

If you are a TJ regular, you KNOW this feeling. Its a bad feeling. Almost like learning a best friend has died. Almost like turning on your computer and you push the power button but it won’t start up and you realize oh my computers broken. Almost like coming out of a store and going to the place your bike was locked up, and not finding it there and realizing, some motherf-er stole it (for me, a bike, for you, might be your car)

And so it was. I went to the Manager’s counter and asked about my beloved Almonds In The Shell. Where they out of stock? Any idea when you might be getting more in? The Manager (Captain?) consults her computer screen and tells me the bad news. “I’m afraid they weren’t selling well. They were discontinued”

Gasp! Discontinued?!!! Not selling well?! I was buying them constantly. If I only knew, I would have bought a case.

I left the store, heart broken.

It wasn’t the first time.

Even worse, I knew, it won’t be the last either.

My unspoken rule for Trader Joe’s is “never fall in love”.

Its just too risky.

RANT

(published In Memoriam – Dry Roasted Salted Almonds In The Shell – 2013-2013)

“Out out brief candle!”

nuts2

DISCONTINUED: Trader Joe’s Rice Sticks (Boo Hiss!)


RANT

TJ’s Rice Sticks. I tried them once, and wrote a Rave post about them including a recipe. What happens next? Not a week later do I notice I don’t see them on the shelf anymore. At TJ’s, you know that feeling, uh-oh is this item going bye-bye? Sure enough I inquired at the front desk a week after that and the TJ’s manager looks them up on the computer. He tells me, “Sorry but the Rice Sticks have been discontinued’. Damn, damn, damn. Another fave gone bye-bye. Had I known, I would have purchased a dozen packs and squirreled them away for the future.

Discontinued and Trader Joe’s. Two words that seem to go hand and hand, huh?

STRAIGHT FROM THE HORSE’S MOUTH (the TJ website)…

5. Why does TJ’s frequently discontinue products?

Our mission is to bring you the best quality products at the best prices. To do this, we have to manage our store space well. Each of our products must “stand on its own,” meaning it must pay its own way. Each product passes certain criteria in order to earn its way onto our shelves – including a rigorous tasting panel.

There may be several factors that determine why we discontinue products:

  • It may be a seasonal product – for example, strawberries, which are in season only specific times of the year.
  • The gang way factor – because we introduce 10-15 new products a week, we have to eliminate 10-15 items in order to give our newest items a fair chance.
  • The cost of producing the item may increase, which would in turn increase the cost to you – if the item is not a strong seller, we may choose to discontinue it.
(Whatever TJ’s. If I want THAI RICE STICKS in future, I will go back to getting them at Asian markets like I used to before I met you.)
POSTSCRIPT: Lots of comments on this item. Especially from Gluten-free diet folks…

Eureka Moment: TJ’s Discontinued Items are by Design!


Discontinued Items?
They are actually By Design:
Creating ‘Surprise and Discovery’!

Blogger Bill Flagg has some amazingly informative info about Trader Joe’s. Like this fascinating tidbit:

Changing 1/4 of the selection each year creates surprise and discovery (difficult to do when thousands of shoppers complain about their favorite products being discontinued)

Like we used to say, “its not a bug, its a feature”

So doesn’t this mean something like 1,000 products a year can vanish ?! Morale: Be careful about falling in love with something…

Check out Bill Flagg’s, “Lessons From Trader Joe’s”. Great read!  http://billflagg.blogspot.com/2011/05/lessons-from-trader-joes.html

FROM TRADER JOE WEBSITE…..

Why does TJ’s frequently discontinue products?

Our mission is to bring you the best quality products at the best prices. To do this, we have to manage our store space well. Each of our products must “stand on its own,” meaning it must pay its own way. Each product passes certain criteria in order to earn its way onto our shelves – including a rigorous tasting panel.

There may be several factors that determine why we discontinue products:

  • It may be a seasonal product – for example, strawberries, which are in season only specific times of the year.
  • The gang way factor – because we introduce 10-15 new products a week, we have to eliminate 10-15 items in order to give our newest items a fair chance.
  • The cost of producing the item may increase, which would in turn increase the cost to you – if the item is not a strong seller, we may choose to discontinue it.