TJ’s has these little Grump trees for sale again right now for Xmas. They are cute and a pretty good deal for just $9.99. These can make a funny gift…. But wait, why”Grump” Tree? I’m guessing it’s for copyright reasons. TJ’s doesn’t want to say Grinch less they get sued by the Dr. Seuss estate. However they can get away with saying Grump and we all get the reference to The Grinch by it’s design (a clever idea just wrapping the tree to a point). If you don’t feel like laying out a ton of money for a Christmas tree ($50-150?) maybe you could get away with a little Grump tree and dress it up really nice with a lot of decorations… And it will last. If you take care of it, it will grow and grow and maybe you can use it for a few years. “Will eventually grow into a large tree. Keep well watered.”
Trader Joe’s acknowledges what we customers know all too well now: how much more expensive it is to feed your family these days due to price increases and inflation. We consumers need to get the biggest bang for the buck from every dollar we can. Hence I think Trader Joe’s is smart to admit this and “help” us with some ideas and recipes in their
Visit that link for Trader Joe’s recipes. One recipe is for an EASYSPICY CHILI with ground chicken, a can each of tomatoes and beans and their super useful TACO SEASONING mix (which I swear by and only costs .79 cents!) They say this Chicken Chili costs about $9.04 to feed four. I would budget in another $1.60 to buy some Corn Tortillas which will be good with chili. They assume you have rice in your pantry. I have a chili recipe with ground turkey which is similar to theirs. Check that out too. You can just switch the turkey for chicken if you prefer. Currently a pound of ground chicken at the moment is 3.99. Ground meats have no waste and I think makes a decent bang as the main / protein. GROUND TURKEY is about $4.29 for a pound. Want to make a VEGETARIAN CHILI? You can use these recipes, just swap in some organic tofu (drained well and crumbled). The Organic Tofu is still only $1.99! Some people swear if you freeze tofu, it gives a better “meatier” texture
I came across this recently so am sharing it; It does give us insight into Trader Joe’s business workings direct from the Source. Actually there are a lot of interesting nuggets of information in the podcast.
guest: Mitch Heeger, Executive Vice President for Marketing and Merchandising. (Wow; he’s been with TJ’s for 42 years! They must take good care of employees there.)
Q: How do you get to know what customers want?
A: It’s a good question. And you know, we pride ourselves on listening to our customers and we always say that, you know customer votes with their dollars. We’re always looking at you know, products that sell really well. We’re always looking at products that may not sell as well. So if something’s not selling as well, we’ll discontinue that product
THAT’S PRETTY CLEAR, so the next time you are wondering why they dropped your favorite item, the answer is it’s nothing personal, “It’s just business”! Sales. Numbers. Period.
Q: Is it possible to get advanced notice if a product’s going to be discontinued?” Mitch: We have tried that before. And it seems like every time we try, we fail. Either the product is in some areas really successful, so stores just jump all over it and it goes to one area. Or stores see that, “Oh, that’s gonna be discontinued. And it’s kind of a bad seller anyway,” so they don’t order it, and it sits in a warehouse
Wait – Trader Joe’s used to make custom sandwiches?!? (In the Mid 80’s it seems)
Q: We know early on you offered made-to-order sandwiches. Is that something you’ll consider bringing back in the future?
I was pretty surprised to see this yesterday at Trader Joe’s in the plants section. I’ve never even seen an indoor coffee plant before. I think it was $7.99. As a bit of a coffee geek, I was slightly tempted to buy it (but didn’t… yet) Just in case you do, here’s some Plant Care tips for coffee I found online below. I wouldn’t expect you are going to get a harvest from this but still kinda interesting….
Trader Joe’s sells SO many varieties of hummus. They may even have too many…. Don’t even get me started on “chocolate hummus” which I think is a crime against nature. Anyway this one is My TJ hummus. My “Go To” favorite. I think it’s their best one, one reason being that this “Mediterranean Style” hummus includes TAHINI in the ingredients. Incredibly, at least to me, is that some versions of hummus on offer at Trader Joe’s do not have Tahini in the ingredients. I don’t get this as Tahini (sesame paste) is an integral part of a hummus recipe and it is why it tastes good. I can only imagine some people don’t like tahini or its calories? Or an allergy? OK that must be why TJ sells hummus both ways, with or without it? Anyway their “Mediterranean Style” hummus is very tasty. It is a little fancier as on top they have a few pine nuts and spices. This is the way hummus is normally presented. When you serve it put it in a shallow bowl. A squeeze of 1/4 lemon would be good IMO (mix in juice). Run your spoon to make a circular groove all around the hummus and add a pour of your best EVOO. Sprinkle a bit of spice (Ajika for example, or ground cumin or zaatar) all around the perimeter attractively. Voila!
Serve with warm pita or naan or other flatbread.
The Mediterranean Style hummus costs about $4 for a 16 oz tub (it’s 50 cents more then the regular one with no tahini).
BTW, you can easily make hummus (which I occasionally do) Here’s a good recipe
Another one of those things that I get almost every time I go to Trader Joe’s as it’s delicious and an extremely versatile thing to have in the fridge (or freezer) and a pretty good deal.
If you are not familiar with “pork tenderloin” let’s put it this way… If this was beef it would be the filet mignon. The best melt-in-your-mouth deliciously tender cut. One big difference? Beef filet mignon costs about $15-20/lb or more? But this “pork filet mignon” sells for $4/lb at Trader Joe’s. A $5 piece can feed a family. So deliciously tasty as well as super affordable.
(UPDATE: Price has increased since this was written)
Trader Joe’s sells 4 versions of the pork tenderloin. “Plain”, 2 marinated ones (peppercorns and garlic & herbs) that cost more – come on it’s so easy to do a marinade of your own in a few minutes. TJ also sells a “crate free” pork tenderloin if you prefer which is $6/lb. more expensive. At Whole Foods I’m just guessing this would cost double that price?
Boneless pork tenderloin is a lean cut with almost zero waste. It can has a “silverskin” which should be removed. This is not very hard, you just need a sharp knife.
I frequently just cut the tenderloin into “medallions” or steaks about 1/2-3/4 ” thick, season them, and cook them as one might cook filet mignon. Or one can cook it whole in a pan, then slice it afterwards (deglazing the pan after for a pan sauce). Cut the meat into strips, and this is so perfect for Asian dishes & stir-fry’s. Or Fajitas or Tacos! Whole, its great for roasting in the oven. Pork tenderloin can be an impressive center-piece of a fancy dinner (See the stuffed roast pork tenderloin video recipe below) Another tip: Be sure not to overcook tenderloin, as it’s so lean it can easily get overcooked and dried out. A correct cook of tenderloin should have a bit of pink (trust me, it’s safe and fine) TIP: Slice slits in the meat and insert thin slices of garlic all over.
Seasonings for pork tenderloin? You can not go wrong with any of these: garlic, lemon, rosemary, cumin, peppercorns…. and AJIKA!
TIP for Asian stir frying: The Chinese technique of Velveting any meat for 20 minutes will make it even better.
Pizza (No Knead Dough) Canned crushed tom., fresh tomato, garlic, mozz, Grana Padano, EVOO, arugula topping…
Once you really get into making your own pizza, the next evolutionary step for you to take might be to make your own dough!
No…really! Its easier than you think. Especially now as over the last few years there’s been a kind of revolutionary dough recipe and technique that has caught on like wild fire. I’m referring to “No Knead Dough” which thanks to both its creator, Jim Lahey of the Sullivan Street Bakery, and the internet, which has spread the recipe to an enormous number of people who’ve tried it, has started many, including yours truly on this truly DIY fun and tasty path.
You can learn a lot by watching Jim Lahey show how to make homemade pizza with no knead dough:
No-Knead Pizza Dough Adapted from Jim Lahey, Co.
Makes four 12-inch pizza crusts OR 1 large square sheet pan pie
3 cups all-purpose or bread flour, plus some more for dusting {Trader Joe’s White Flour does well}
¼ teaspoon instant yeast (such as SAF brand)
1½ teaspoons salt
1½ cups water
1. In a large bowl, mix the flour with the yeast and salt. Add the water and stir until blended (the dough will be very sticky). Cover the bowl with plastic wrap and let rest for 12 to 24 hours in a warm spot, about 70°.
2. Place the dough on a lightly floured work surface and lightly sprinkle the top with flour. Fold the dough over on itself once or twice, cover loosely with plastic wrap and let rest for 15 minutes.
3. Divide the dough into 4 pieces and shape each piece into a ball. Generously sprinkle a clean cotton towel with flour and cover the dough with it. Let the dough rise for 2 hours (If you are doing a square style pizza then keep the dough in one piece)
4. Stretch or toss the dough into the desired shape, cover with toppings and bake on top of a very hot pizza stone. …Or stretch dough out onto sheet pan, add toppings and bake. Hot oven, 500, until it looks done.
—–Original Message—–
From: (trader joes rants)
Sent: March 23, 2012 4:34 PM
To: Trader Joe’s Web Customer Relations
Subject: Trader Joe’s Product Information Form
Your Trader Joe’s: NYC, Bway, 72 St Product Name: Ground Beef
Your Comments: I read that 70% of all supermarket ground beef now contains ‘pink slime’ as filler. What about TJ’s ground beef ?
———–
Hi,
Thanks for taking the time to reach out to us. Our ground beef is 100% pure beef with nothing added. Please be reassured that this is not something that would be permitted in our products– NO pink slime in any of our meat. We only work with reputable suppliers, many of which are actually generally much smaller in comparison to other markets, just so that we can ensure the quality and integrity of our products. We also have third party audits of our products and vendor facilities to ensure that our standards are met.
At Trader Joe’s, food safety is of the utmost importance, and we take seriously the work done to ensure our products are wholesome and safe; after all, we’re customers, too – and we would not sell anything we would not eat, drink, or use ourselves!
So I read about this product in a “Fearless Flyer” and then I saw it the next day on the shelf and thought I should buy it and report on it. When I got home I confess I instantly opened it up, and dug a spoon into the jar to taste it. First reaction, was OMG, this is some fantastically good stuff!
Trader Joe’s FIG BUTTER is an extremely tasty figgy jam. Well actually this is a true fruit butter, meaning fruit that has been cooked down till its super concentrated. And no, there’s no “butter” in it all all, its a kind of old-fashioned reference, when canning fruit was common.
TJ Fig Butter contains just five pure all natural ingredients: figs, water, sugar, lemon juice, and pectin.
The taste is like very yummy, very ripe figs, but deeper and more complex than eating a fresh fig. After reading the Fig Butter post in the Fearless Flyer, I learned there are three different kinds of figs used to make it and surely this is one of the reasons the flavor profile is so complex.
For breakfast I made a piece of TJ Tuscan Pane toast with some TJ crunchy Peanut Butter and put this FIG BUTTER on it. What a heavenly combination! Try it!
In fact the main problem with this fig butter is its too good, I bought it yesterday and between my wife and myself, the jar seems to be half gone already. Next, I will have to sample the other fruit butters TJ sells. Mango, Pumpkin, Lemon, etc… An 11 oz jar of TJ’s fruit butters costs $2.29
CLASSY TIP: Next time you have company over and do a cheese plate, put a small dish of this Fig Butter out with the cheeses (like Brie, Unexpected Cheddar and some hard cheeses. Your guests will rave over the way this goes with the cheese. A few drops of fresh lemon juice mixed in with the jam and it will be even better.
…Working with Maine-based culinary craftsmen, focused on old-fashioned, farmstand goodness and flavor, we created Trader Joe’s Fig Butter. It starts with a medley of fresh, ripe figs: Mission figs for their extreme sweetness, Calimyrna figs for their distinctive nutty flavor and Conadria figs for their nutty-sweet balance. The whole figs are dried, ground and then crushed before being slow-cooked, in small batches, with sugar, lemon and pectin. It’s a simple recipe using only the finest, freshest ingredients, and no preservatives or artificial colors. The result is full fig flavor concentrated in a smooth, spreadable butter.
In some markets a great deal of butter is retailed from tubs. (Photo credit: Wikipedia)
FROM TJ FEARLESS FLYER – BAGEL WITH CREAM CHEESE AND FIG BUTTER
Fig Butter Cream Cheese Bagel
Trader Joe’s Fig Butter is a favorite ingredient among recipe testers and tasters alike in our test kitchen, and it’s easy to see why: it shines in sweet and savory applications, packs a punch of flavor in a compact jar, and it’s just downright delicious. Elevate the standard bagel & cream cheese with a healthy dollop of said Fig Butter, followed by chopped walnuts, dried apricots and a generous drizzle of honey.
1 package TJ’s Cream Cheese, quartered and softened
TJ’s Fig Butter
Handful TJ’s Dried Apricots, diced
Handful TJ’s Walnut Baking Pieces
Your favorite TJ’s Honey
DIRECTIONS
Remove lid from fig butter. Microwave on half power for 30-second intervals, stirring in between, until warm. Set aside. Toast bagels per your preference. Top each half with cream cheese, spreading to cover bagel. Drizzle with warm fig butter. Top with diced apricot and walnuts, followed by a generous drizzle of honey. Enjoy immediately.
Disclaimer: I only tried this at the Sample Station. In fact I confess the Sample Station is the locus where I usually gravitate to almost immediately after I enter Trader Joe’s. I check out if they have something interesting to taste that day, and of course to grab myself a little cup of free coffee. Don’t you? Truly the Coffee Station is one of the best things about Trader Joe’s, isn’t it? Every supermarket should copy them; going shopping would be much more fun.
Kimchi Fried Rice is a fairly new item and TJ’s seemed to be promoting it quite a bit. Recently it was the product “on sample” 2 or 3 times that I had been to TJ’s of late. What I found funny was they had a sign next to the samples: Its said something like, “Warning: Spicy! Try at your own risk! If you can’t take spicy food, be careful!” Then I tasted it and my first thought was “Huh? This is spicy?”. Seriously to me it was about as spicy as baby food (I can take the heat). I started discussing this disconnect of the “WARNING” sign with the TJ employee who was in charge of the Sample Station at the time. He was of the same opinion – the Kimchi Fried Rice is not spicy at all! He cracked me up when he told me however how many people actually complained “Jeez this is so spicy” after they tasted the Kimchi Fried Rice on sample. So many that they put up the “warning, spicy” sign!
So here is what I thought after tasting the Kimchi Fried Rice. My wife is Korean-Japanese. So I knows me some Kimchi Fried Rice (the authentic Korean kind). I adore it. I can even cook a decent version myself. So if I compare that taste to this stuff, I just have to say this is a pretty bland, insipid version. The two times I tried it was soft and fairly mushy, plus it had barely any kimchi taste; To me, its flavor profile was just weak, which I attribute to an industrial production of such a “homey” dish. For one, truly Kimchi Fried Rice needs real garlic flavor, as well as Kimchi. This barely even had any garlic nor Kimchi flavor for me. The real thing is a fantastic dish, and this? Frankly to my tastes perhaps it would be suitable for babies (ok maybe Korean babies). Now having said that – Trader Joe’s does have a decent “ethnic” fried rice. TJ’s JAPANESE FRIED RICE is actually pretty good. In my years, I’ve eaten tons of both Kimchi fried rice and Japanese fried rice and know what these should taste like, and I can cook decent versions of both.
So, sorry Trader Joe’s but in my opinion your KIMCHI FRIED RICE is a big miss!
If you try it, also try the JAPANESE FRIED RICE next time and see which you prefer. Pretty much same as TJ’s another new “Korean” addition, Trader Joe’s Kimchi, which I found such a poor product I actually “returned” it! Perhaps those who don’t live in a city where you can buy real kimchi sold at a Korean market, might think “so this is kimchi, tasty”. Actually if you had real Kimchi you would know this stuff is not even close to being as tasty as a real Korean-made kimchi – for example this brand (Tobagi) of Napa cabbage kimchi I get at H-MART supermarket on 32nd Street (Manhattan’s Korea Town). If you A/B taste tested this prepared kimchi vs. the Trader Joe’s version? It would be almost a joke, its just no comparison! Anyone who’s been to a Korean restaurant will know the real taste of kimchi. At $1.99 (10 oz) you can try TJ’s version and see for yourself. Let me know what you think.
RANT
Kimchi bokkeumbap, kimchi fried rice in Korean cuisine (Photo credit: Wikipedia)
Trader Joe’s Rants & Raves (mostly raves, a few rants) 
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