Trader’s says: “Our Norwegian supplier makes this Lefse [LEF-suh] according to a traditional recipe that’s mostly Potato flakes (about 80%) and wheat flour, with a handful of other ingredients including milk powder, salt, and yeast. The dough is formed into rectangles that, when baked, are thin and supple and won’t crack when you bend or wrap them. Beyond texture, the potato flavor is super satisfying, yet still neutral enough to function as the base for almost anything else in our stores that suits your palate”
“Ultra thin and pliable. Won’t crack when rolled or folded. This Norwegian flatbread is ideal with cheese and can be enjoyed with both sweet and savory fillings: strawberry jam and whipped cream, smoked salmon and cream cheese and whatever else you dream up” – Trader Joe
LIMITED!! “You’ll find Trader Joe’s Lefse Norwegian Potato Flatbread on our bakery shelves through July!”
PRODUCT OF NORWAY
NEW ITEM (April 2026) – Trader Joe’s just came out with this soft, pliable traditional Norwegian flatbread. If like me, you’ve never heard of Lefse before, basically its a thin flatbread made with potatoes. Potatoes make Lefse very soft and pliable. Good for roll-ups and other things.
Traditionally the dough is rolled thin then baked on a lefse griddle, which look something like this.
Now this native New Yorker had never even heard of lefse before. However if you are from Minnesota, you may know lefse. I understand here in the US, lefse is common and popular there given Minnesota’s Scandinavian immigrant history. Eaten at holidays especially!
“Lefse—the soft, potato-based Scandinavian flatbread—is a deeply rooted Minnesota holiday staple. Whether you enjoy it rolled up with butter and cinnamon sugar or as a wrap for savory meats, it’s an iconic part of the state’s heritage”
Also from what I gather, one traditional way to eat LEFSE is a sweet version with butter, sugar and cinnamon. Who doesn’t like that flavor combination? Basically like a cinnamon bun made with potatoes?
So to try Trader Joe’s version, I warmed it up (a must!) and put all those things on and rolled them up. We had them with coffee and tea and I have to say the lefse was very yummy with cinnamon sugar and butter.
In addition to trying it sweet I also tried it “savory” with smoked fish and cream cheese put together into a Roll Up. That way was pretty good but for that style, I would prefer using LAVASH which is more “bready” with whole wheat so tastes like bread and not potato. You will have to try both ways to see how you like them, sweet or savory. While we liked the savory one, we both seemed to prefer eating lefese in that traditional sweet cinnamon sugar/butter version, over a savory version
Make something both ways and see what you think. Sweet? Savory? Both?
CINNAMON SUGAR LEFSE: To make the butter and cinnamon version I put the lefse in a pan on low heat, added a few pats of butter over them and sprinkled it very generously with ground cinnamon and turbinado sugar (or brown sugar). The picture above uses white sugar of course so use whatever you prefer. When the butter and sugar start to melt, roll them up with a spatula or just fold them over. Eat these immediately, as they are great warm.
Very yummy! Soft and flavorful If you are into flatbreads (raises hand) I’d say this is worth trying at least once. Personally though overall as far as flatbreads that TJ sells, I will still probably buy whole wheat LAVASH as those are more “bready”.
But I have to say, these potato soft LEFSE were very tasty with butter and cinnamon sugar as a dessert treat! A little unusual and worth trying at least once that way.
TIP – Serve lefse warm! These are seasonal for Spring; I bet you can freeze them so you have some for Xmas season!
Googling it I found a lot of recipes for it on YouTube on how to make it which looks fairly easy and I bet a homemade fresh version would be really good…. If you are ambitious!
This is a LIMITED EDITION item (around April till July) Trader Joe’s LEFSE potato flatbread, $3.99 (However when I first saw them the sign said 3.49 then it seem to go up a week later!) bag 13.2 oz. 375 gr – About 10 slices in the bag
These are NEW ITEM that recently came out from Trader Joe’s called MORNING BUNS – “Sweet rolls with flakey butter croissant dough, cinnamon sugar filling and sweetened orange zest”
The prep is a bit similar to Trader Joe’s excellent CHOCOLATE CROISSANTS. Meaning the night before, you take them out and let them proof overnight (7-9 hours) at room temperature before baking them for approximately 15 minutes at 375. I haven’t had a chance to try them yet myself but they seem promising based on how good the same type of laminated dough used in the chocolate croissants is.
I think it’s cool that they have even provided the paper cups that you bake them in to save you a few steps. Just put them on a baking tray or in a muffin tin to proof.
A package of 4 is $4.99 – I’m sure at some bakery something like this would easily cost that about four or five bucks each for one!
Trader Joe’s says” “Laminated dough (made through an intense process of rolling, layering with butter, folding, and repeating the steps many times) creates the delicate, flaky crust akin to a croissant. In fact, our Morning Buns are made with the very same dough as our Chocolate Croissants and Almond Croissants. The twenty divine layers of dough are then covered with a cinnamon and brown sugar mix that is accented by vibrant orange zest to awaken your sun-up senses. The dough is finally cut, rolled into Buns, frozen, and packaged, leaving just the proofing and baking to you.
Before you go to bed, place each frozen Morning Bun on a baking tray in the provided paper cup and let rise at room temperature for 7-9 hours. In the Morning, the Buns will have about doubled in size, ready to bake in the oven a 375°F oven for 14-16 minutes. This “muffin” format makes it so easy to take a fresh-baked Bun with you as you rush out the door.”
I did find one Instagram user who has given them a thumbs up with, “I think it’s a winner”
Trader Joe’s says: “For a taste of Turkey at home, allow us to introduce you to Trader Joe’s Simit Turkish Sesame Bread. Simit can be found on street carts and bakeries throughout the country, and although these beauties may resemble bagels, they are distinctly different.
Simit is not boiled (like bagels), just baked, and have a characteristic twist throughout. While its interior is chewy and nutty, its exterior is crispy and dense. Our Simits are made “Ankara style,” on the smaller size, conveniently-sized, with a crisp texture. Sticking to tradition, these circular breads are coated with a molasses-based solution that adds a bit of shine, helps with browning, and allows sesame seeds to encrust their surface.” (TJ)
NEW at Trader Joe’s for Sept/Oct 2025 are these fabulous Turkish Breads called SIMIT, which are made in Turkey for Trader Joe’s. Find these frozen along with other breads like their frozen Naan.
Simit come in a package that has 4 round breads, wrapped in packs of 2, to stay as fresh as possible. It’s $3.49, or about 90 cents each. In Istanbul there are carts with sells simit. A little search on Google says on the street in Istanbul they typically sell for about 10-20 Turkish lira ($0.25-0.50) and a bit more in a bakery.
I had read these they were coming to TJ’s and kept waiting to see them. When I finally saw they arrived at my local TJ’s, I grabbed a package to try and review. So how are these? Well, here’s my honest review. Are they worth buying? YES!!!!!!
Trader Joe’s did it again with a delicious bread find imported here from another land. Wow, are these simit breads terrific. I give these a 5 stars RAVE! Delicious. I just loved how these taste and at the texture of the outside versus the soft inside.
These are little Artisanal breads, which you can tell are hand rolled. They are encrusted all over with sesame seeds. When you are warming these up, and they get start to get toasty you will smell the sesame in the kitchen. Yes, the shape of these may remind you of a bit of a bagel, though simit are very different and unique. They are just baked, not boiled first like bagels. They are the tiniest bit sweet on the outside. These look like they were twisted together then rolled by hand. So they’re not as easy to cut open say as a bagel. They separated when I tried to cut in half horizontally and I found them best to just take one and rip a bite off as I went if I wanted to, or rip them in half and dip them or put butter or whatever on them.
They were great just plain by themselves but were fabulous with other things like different kinds of butter, olive oil, cheese, olives, cream cheese and scallions, jam, you name it, you will love it. I loved them alongside some scrambled and sunny side up eggs, where I dipped the simit into the yellow yolks! Yummy!
HEATING: Take them out of the freezer and leave them about 15 minutes to defrost. Then toss in a 350 oven for about 4-5 minutes. – OR – Just so you know, I made mine on the stovetop in a cast iron pan. About 4-5 minutes a side on low-medium, until they looked golden brown and flipped it over. That easy method worked fine too. If you have an air fryer that probably will also work.
My wife loved these as much as I did. We are eating them with many things. Tonight for one, they well go great with LENTIL SOUP.
Simit are $3.49 for 4 breads (14 oz) Frozen
I would buy these again
How to eat Simit – Simit is a versatile bread that can be enjoyed in many ways throughout the day:
For breakfast: Pair it with traditional Turkish breakfast items like feta cheese, olives, cucumbers, tomatoes, and a glass of Turkish tea.
With spreads: Serve it with savory dips such as hummus or a red pepper dip. For a sweet option, top it with butter, jam, or Nutella. I liked them with a little cream cheese.
As a snack: Warm them and eat it plain
As croutons: Cut it into pieces and toast until crunchy to use as a topping for soup.
Very short ingredient list. No Preservatives. We like that!
I found it a bit difficult to cut the Simit lengthwise to use for a sandwich as they are twisted and cutting them tended to make them separate. However they taste just as yummy.
If you are Turkish and try these, please let us know what you think…. UPDATE. We’ve heard from a few Turkish people who said they “taste like home”. One reader left this Comment: “Just tried today. Real deal. Just like the simit in Turkey.”
“For best flavor and crispy crust, pop into a 400F oven for 4-7 minutes“
These are only $1.29?! Wow!
CIABATTA DEMI BAGUETTE – Its a half size “demi” ciabatta bread. We tried it. We loved it. It comes slightly underbaked, to allow for additional baking that you will finish. This will really improve it to almost “freshly baked right out of the oven” status. Just pop it in for about 4-7 minutes in a 400 degree oven.
Don’t want to turn on the oven? I didn’t. So I tried this: I found I could toast it up on the stove top (covered) in my cast iron pan for about 5-7 minutes on each side. I cut it into slices. Flipped. Or you can cut in half lengthwise. Doing this way until it was slightly toasted which worked out fine. One more idea is you could perhaps toss it in an air fryer if you have one (I don’t). Or toaster oven or broiler.
The ingredient list has few ingredients and no preservatives. ING: Flour, water, sea salt, yeast.
Trader Joe’s says: ” The loaf is in the shape of a half baguette (“demi-” and “wand” in Italian), but the bread itself is ciabatta bread. Ciabatta dough contains a higher moisture content than traditional baguette dough—over 70% in this case— giving it a thin, slightly caramelized crust and a light crumb with large holes. Better yet, it’s made with just a few ingredients: unbleached wheat flour, water, sea salt, yeast, and malted barley. Though our supplier makes large quantities of bread, they are still able to achieve the sought-after artisanal taste and texture.”
The night we tried this bread, I had made a pasta frittata and this bread went perfect with that, as we used it for mopping up our extra sauce. Both my wife and I found this bread to be so tasty.
Another time, I used this loaf to make a classic grilled sandwich, a CUBANO. Sliced it horizontally and used the soft loaf (panini press style) Grilled up some pork slices, black forest ham, swiss cheese, pickles, mustard, mayo. Grilled on both sides until golden brown and cheese all melted. So yummy.
It’s a small loaf, just about 6 oz of bread. and it goes for just $1.29! A bigger ciabatta loaf (11 oz) goes for $1.99.
I would buy it again.
(their serving suggestion, brie, apples, bacon…! what’s not to like!)
“A savory, focaccia like bread with light chewy texture, studded with briney black and Kalamata olives”
This bread is a bit unusual and one of Trader Joe’s more “gourmet” breads on offer. I think it’s worth trying especially if you are an olive fan.
This is a French style FOUGASSE, a bread typically associated with the South of France. Kind of a cousin to Focaccia. Trader Joe’s Olive Fougasse has both Kalamata and Black Olives. It’s loaded up with olives and has a great olive flavor. I love olives and I really liked this bread. FOUGASSE can be shaped in many ways, some quite artistic (see link for images of different Fougasse breads)…..
We baked it up as directed.Like a few breads Trader Joe’s sells, this one comes slightly underbaked, so you can get “fresh baked bread”. It’s needs to finish baking for just about 5 minutes so just pop it into hot oven (or air fryer?) for about 5 minutes. It will smell heavenly when you take it out. Its crusty, soft and chewy inside, Herby and Olive-y. My wife and I really enjoyed eating this with a pasta dish.
This would be great with many things, including I think goind with your cheese board, charcuterie board or butter board.
If you see a Fougasse in a bakery they would probably be selling them for 6-8 bucks. Trader Joe’s price is $3.49 (12 oz)
Ing. include flour, water, sea salt, yeast and herbs. It has No preservatives. Use within a day or two after buying or freeze it. I would buy it again.
I saw this at Trader Joe’s when I was looking for some regular bread good for sandwiches. I never tried this bread before so I got it to try and review. I was thinking about making something like a grilled cheese or tuna melt sandwich and just wanted a square sliced bread. As far as sourdough bread goes, I think most people seem to be interested in Trader Joe’s round loaf sourdough breads. Which I love. Still sometimes I want a regular type of square sandwich bread to have around for say, making regular toast or sandwiches.
This ain’t Wonder bread. I would say this is about as good an upgrade for that type of bread as you could get. This is not some squishy Wonderbread loaf. It’s soft of course but has a dense structure. Is this “real sourdough” bread? Well, I’d think of this not as an actual sourdough bread but as a “sourdough style” square sliced bread, for sandwiches, etc. Like a “Pullman” bread.
I took a slice of this and toasted it and was quite pleased – this makes a great slice of toast. Sturdy with a perfect texture. For me, this was pretty much created to become Toast. It can make the best “English style toast” with a perfect bite of crust and crumb textures. A nice, sturdy slice of toast, aching to be buttered. Optionally topped with whatever you like. MARMALADE for sure!
Besides toast of course this will be fantastic to make any kind of grilled sandwich, say a grilled cheese, or anything. What about maybe SARDINES ON TOAST? Yeah baby.
If you try this and make a piece of toast with this bread you will not be sorry. If you don’t want it toasted, I would still suggest perhaps at least warming it slightly, as all bread benefits from being warm.
(sliced sourdough toasted and topped with cottage cheese, garlic chips and spices.)
GRILLED CHEESE idea using this bread? I am thinking for the cheese, slice up some Unexpected Cheddar, put that on the bread and spread a very thin layer of TJ’s Pumpkin Butter on the top slice plus (optional) very very thin slices of apple. Grill this on low-medium heat with a tablespoon of butter until golden brown, flip over, and serve when ready with your favorite pickles.
90 calories per slice
Storing: I keep mine in freezer. Very easy to take out a slice.
“Perfect for hummus and dips and for sandwiches. Heat and enjoy!” (frozen)
I love good pita bread. For the past few years, the pita at Trader Joe’s, their long running item “pita bread original pockets” have been OK in a pinch but are far from what I would call good pita (not too mention they used to give you 6 and now its just 4! Shrinkflation in action) This “original pita bread” ($1.59) Trader Joe’s is big, and very thin. So thin these are not sturdy enough to count on to make a pocket Hold the food without falling apart as you eat it.
With the NEW pocket bread/pita called BALADI – This has all changed. Trust me. You want these. They are far better pita bread! Finally we can buy some GOOD pita bread at TJ’s.
With the new Egyptian Baladi sourdough pocket bread Trader Joe’s finally has an excellentand authentic pita which is sturdy enough to split open and make a pocket that will hold ingredients, say for a falafal sandwich. And it’s Delicious. The BALADI SOURDOUGH POCKET BREADS are made by an Egyptian bakery for Trader Joe’s. So the real McCoy. These say “Product of Egypt”. Baked, then frozen, so as close to fresh as possible.
Trader Joe’s says: “We now offer Trader Joe’s Baladi Egyptian Sourdough Pocket Bread in our freezers. Made for us by a supplier in Egypt, these versatile (vegan) Baladi Pocket Breads take only a matter of minutes… to heat… before they’re puffed up, toasty, and ready to eat. Once heated, they have a tasty, slightly tangy Sourdough tinge to their flavor profile, and are ideal for stuffing with your favorite fillings. We’re partial to going with a classic combo of Falafel, chopped cucumbers, and our Garlic Spread-Dip, though they’re equally excellent when stuffed with our Gyros or Shawarma Chicken Thighs, too. And, of course, you can just serve them for dipping in hummus or tahini, as they do in Egypt.”
I give these a Wow. These are EXCELLENT. I was so impressed at how good these are. I found this pita so tasty and satisfying. They were even delicious just eaten simply with butter on them. Versatile. Between this new Baladi pocket bread and TJ’s Lavash flatbread I am super happy to have these Middle Eastern bread options at TJ’s.
Nice light whole wheat flavor. Natural ingredients. No preservatives. They come frozen in a resealable bag, with 5 breads inside the package and cost just $2.29. They are soft, fluffy inside yet sturdy enough for a pocket, or to use to scoop up any dip like hummus or what have you, pick up foods, hold up to falafel, or use for any sandwich, or even I think used as the base for mini pizza (see below).
Match these with your favorite hummus for sure!
HEATING: I took them out for about 10 minutes, left them out on the counter to defrost a bit (optional). I heated them, trying two ways; in the oven and on top of the stove in a covered pan. About 4-5 minutes. Both methods worked fine. In a pinch you could nuke them from frozen, but I think they will still benefit from a few seconds over the burners turning and flipping for the best texture like they just came out fresh from the oven they were baked in.
PS – I did try them for the base for pizza. Came out quite tasty! I’d say it kind of worked for a pizza base, if you are OK with the knife and fork kind of pizza. Next time I may split one open and just use the half for a thinner base, and see if I can get more of a bake on the bottom and get it more crisped up. Worth trying for easy pizza.
UPDATE – (Aug/Sept ’25) Unfortunately Trader Joe’s Sold Out of all the stock of these quickly as these seemed to have gone Viral on social media soon after they first appeared. Trader Joe’s staff looked it up for me and said, they are waiting for new stock to arrive, Late Fall or Early winter. They expected it sooner but that it was likely held up due to tariffs(!)
UPDATE 2 – MID OCT 2025 – HURRAY! THESE ARE FINALLY BACK!!
“Trader Joe’s authentic Lavash Flatbread is a delicious and versatile alternative to sliced bread for sandwiches. Use for wrap sandwiches, burritos, soft tacos or flatbread pizza”
Lavash is a traditional flatbread of Armenian / Middle Eastern heritage.
In 2014, lavash was added to UNESCO’s list of Intangible Cultural Heritage, highlighting its cultural significance
I’ve been wanting to try TJ’s Lavash for awhile and finally got around to it. In short, I really liked Trader Joe’s LAVASH. I give this a big thumbs up. I think this bread is a great Trader Joe’s product. Very tasty, and super useful in many ways.
As you can see, it’s a very thin flatbread. It comes in a large square and is soft and flexible, especially after warming. Its good for many things, like making wraps or roll-ups, thin sandwiches, tacos, burrito type dishes or just using it to scoop up hummus or any kind of dip or pieces of food like grilled meat or chicken. It’s great as a base for little cheese bites. Wrap some grilled halloumi cheese up in this. You could use it to make a Club Sandwich as they suggest on the package. This bread can even used as the base for making a thin pizza. (someone left a Comment here that they make pizza in the Air Fryer with this lavash) Again, this stuff is really versatile.
The Lavash becomes better warmed up a little bit. It will get more flexible and softer, so easier to roll. To warm it, I usually just put it right on the burner for about 10 seconds moving it around and flipping it. Or sometimes I warm in a pan or griddle, covered. Once warm, eat right away or keep the lavash warm as you would tortillas.
wraps: ham, cucumber with whipped cream cheese
The sheets are large but are scored in the middle so they can be torn in half easily. Try working with a 1/2 sheet (or use full sheet)
To store it more than a day or two I keep the Lavash in the freezer, tightly sealed. It’s so thin it can defrost in just a few minutes and I am usually tossing it on a burner or into a pan to warm it.
It you baked it, it would get crispy enough that it could be like a pita chip.
I like the Egg Burrito suggestion they have on the package: warm the lavash, add scrambled eggs and grated cheese and roll up like a burrito.
Its made with Whole Wheat so pretty healthy, and it is pretty low fat as it is so thin and so low cal. A 1/2 flatbread has only 90 calories, yet has 5 gr of Protein and is a good source of fiber. It is also LOW CARB as its so thin.
Lavash is quite versatile, and as you explore using it, you will find many ways to use this interesting tasty flatbread. Again, perfect for scooping up hummus and middle eastern mezze or other dishes. Use it like Naan with Indian foods. It can make an easy very crispy thin pizza too as you can see below.
TIP: The lavash paired perfectly with Trader Joe’s Middle Eastern BEEF KEBABS. I cooked the kebabs, and put them in warm lavash with a garlic yogurt sauce with arugula; Or use the Tzaziki. Yum!! Basically a 2 ingredient meal….
“A soft rustic sandwich bread with rolled oats, molasses, flax seeds and sunflower seeds”
WHY TRADER JOE’S MULTIGRAIN RUSTICO SANDWICH BREAD IS A MUST TRY
Trader Joe’s Multigrain RUSTICO BREAD – This is a very tasty bread you may have seen at Trader Joe’s at some point. Its a little soft with an oblong shape, kind of like a long skinny rye bread. The slices are roundish, again like a rye bread. The outside is coated with rolled oats and seeds.
I tried it and liked it. I found it good for making all kinds of sandwiches and seems especially good when toasted or grilled. RUSTICO BREAD is both a little “rustic” as well as seeming a bit on the healthier side from some of the ingredients such as whole wheat, rolled oats, molasses, flax, sesame, and sunflower seeds. While its soft it’s not too soft, this has a little hearty body to it.
Each slice has 4 grams of fiber. At 80 calories per slice, its a bit on the lower calorie side as some Trader Joe’s sliced breads come in at 120-150 calories per slice. The roundish slices are probably a tad smaller than regular square shaped sliced bread. While the bread is soft it still has a little rustic nature from the seeds and oats hence the “Rustico” name. And while it has seeds I would also say its not “too seedy” for those picky eaters who might object to seeds, like some kids I think might. This is a good compromise all around.
Both of us really liked this bread trying it out for the first time. We found TJ’s RUSTICO BREAD to be another good addition to all the many breads we would gladly pick up again at Trader Joe’s, which is a list which seems to keep getting longer and longer all the time, as they have so many good breads.
The RUSTICO BREAD makes excellent toast and sandwiches. For example, say Avocado Toast or a Tuna Melt. Heres what it looked like all grilled up for a Tuna Melt I made on RUSTICO Bread. It looks good and tasted even better.
So as you can see from the Ingredients in this bread, you are getting a lot of variety of whole grains for one thing. You are also getting a good amount of fiber in this 100% Whole Grain High Fiber bread. Each slice has 5 grams of fiber.
That is about 18% of the recommended dietary amount. It’s not hard to eat two slices, perhaps in a sandwich or just as toast. Do that and you are getting 10 grams of fiber, which is about 1/3 or more of the daily recommended fiber amount (daily dietary fiber is recommended at 25-38 grams).
How does this bread taste? I like it. It actually tastes pretty good. Like a 100% whole wheat bread. I find it just the tiniest bit on the dry side, but you have to take all that fiber into account.
This tasted quite good when I toasted it up, and ate with butter and marmalade.
It’s got no preservatives, and no additives. Seems pretty All Natural. I would buy it again.
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