“Buttery, moist and perfectly French”

Big wow TJ product.

One of those so good you can’t stop eating them things. SLICED FRENCH BRIOCHE bread is a big big hit at Trader Joe’s, it’s a best seller year round and not for nothing. Almost anytime I go to TJs if I glance around on the check out line at what is in other customer’s carts it’s a sure thing I will see someone with a package (or two) of this. Sliced brioche is one of TJ’s most popular items for good reason. Soft and eggy, slightly sweet, it comes as thick slices, about 1/2 inch thick. This French brioche is the real McCoy as it is “Made in France” and imported. Brioche (and Challah) are rich yeasted breads made with eggs and butter and are yellow from the egg yolks. This super soft fluffy bread is delicious as-is untested perhaps spread with some softened (French) butter or softened cream cheese. It makes great sandwiches.

It is yummy, soft and delicious as is untoasted but of course is equally wonderful TOASTED to a perfect golden brown, which may be the most delicious toast you will ever have.

TIP: Brioche can go from Perfectly Golden Brown Toast to Burnt and ruined in a few seconds, so keep a sharp eye on it as you toast it! 

RECIPES? Wonderful Cinnamon Toast – Toast up some brioche. Put on good butter, ground cinnamon and some brown sugar. Yum!

FRENCH TOAST – Brioche as you may have read online naturally makes THE most amazing French Toast. You must try this next time you want French toast*. It will be moist and delicious and heavenly… A breakfast your family will beg you to make again and again. Its so soft you should ideally leave the bread out overnight to get a bit stale to hold up better but even if you don’t, and use it fresh, its great.

A package of TJ French Brioche is $3.99. Now in a local bakery, a brioche bread like this would be maybe $7? So for 4 bucks it’s as usual a great good TJ deal. One of these can get devoured easily, so I guess thats why I see folks buying it often two bags at a time. I keep it in the freezer, of course. It defrosts rapidly and stays super fresh frozen. TIP: If you want a thin slice of brioche you can cut it more easily frozen when its a bit stiff. Its easier to cut in half, though it’s a little tricky for perfect slices, and be careful of course. If cut in half you get a very thin slice. I find this good for some things, especially if you don’t want a super thick sandwich. For example cucumber sandwiches !  This brioche bread makes the most amazing cucumber sandwiches! Or make open face Scandinavian style things with this (salmon, cream cheese, dill, lemon….)

One note – be sure to peel off the little strip of paper it is baked in before eating !

One more thing – I saw a restaurant serving hamburgers on some brioche that looked very much like this. So I tried it. I made the hamburgers (1/4 lb) kind of square and not round. Toasted the Brioche. Cut in half before serving. Excellent (if a bit messy!)


  • Need a recipe for French Toast? This is a nice one

TJ recipe for Raspberry Ricotta Toast with sliced brioche

7 Comments (+add yours?)

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  4. Meridith Goodrow
    Jun 02, 2021 @ 16:39:00

    Love the sliced brioche bread, but I wish they would NOT have the paper on each slice,
    Or at least slice it THEN put back in the paper . Very odd.



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