Trader Joe’s Rants & Raves (mostly raves, a few rants)

Seen at Trader Joe’s New Products section (Bway & 72nd St./NYC)

MUTTI TOMATO PUREE “SUL CAMPO”. In a nice glass jar. The sign says, “this is a robust tomato purée made with Rossoro tomatoes. Perfect for shaksuka, curry, marinara sauce and more….”

“Sul Campo” basically means “from the farm”. Meaning they make this right at the fields where the tomatoes are harvested to be a fresh tasting as possible. Unlike us in the US, Italians don’t really buy prepared tomato sauces in a jar. Typically most Italians open up a jar of a tomato purée or “passata” (they bought unless the family put up jars on their own from their tomatos). First you put a few tablespoons of olive oil in a pan, add some garlic, maybe some onion, and pour in the “passata”. Let that simmer for maybe 15 minutes and Voila! They have a fresh homemade tomato sauce in minutes, practically as easy as opening a jar of sauce. But this fresh sauce really tastes homemade.

Of course we can do the same. So when I just saw this I was intrigued enough to do an internet search, as in the past I bought the brand “POMI”, another big Italian brands purée that is well distributed in the US. I wasn’t familiar with this brand, MUTTI. In Itally its as well known as POMI. I’ve now seen MUTTI ads here so they are making a push into the American market.

Now the most interesting thing with this one is this purée is even more special than the regular tomato puree from Italy from Pomi or Mutti. This one says Sul Campo, a special “limited edition” version of Mutti’s regular passata. “From the field (farm)”. Its processed right at the harvest and Mutti labels this limited edition puree as “tasting like tomatoes just picked off the vine”.

This jar was $3.99 for about 20 ounces. PS – I’ve not tried it yet but intend to review it in future. It looks/sounds good! You can read more on MUTTI’s website below.

UPDATE: I went back and couldn’t find any. It seems to be all gone! Oh well. I hope there’s more of this coming someday. Maybe next summer?