“Delicate flakes of Kosher salt perfect for finishing steaks, seafood, and veggies”

You may wonder as I did, why is Trader Joe’s selling huge boxes of Diamond Crystal Kosher Salt? Well if you’ve watched The Bear or seen any chef cooking on TV or Youtube you may have noticed almost every one seems to use – and specify – Diamond Crystal Kosher Salt in their cooking. Its the “Go To” salt for most professional cooks and has even gotten trendy now. It may be on THE BEAR but my Grandma (and probably yours too) used it for 70+ years.

If a recipe specifies “1 tsp Kosher Salt” please know you that is you put that amount of regular table salt, it will be too salty. The bigger coarser grains take up more room than a fine salt if you are measuring it. Now I haven’t bought Diamond Crystal for a few years and when I saw this at Trader Joe’s the other day I got sticker shock seeing how much Kosher Salt seems to be now! $8.99 for a 3 lb. box?! ($3 bucks per pound!) Wow, I am pretty sure the last time I bought a box a few years back I paid about $5 so it’s really gone up, probably thanks in part to becoming Trendy via social media.

By contrast Trader Joe’s sells their regular Sea Salt (fine) for about $2 for over 1 1/2 lbs. However I am seeing “kids” (to me that is) buying the Diamond Crystal at Trader Joe’s recently. I was able to find a 1 pound box of kosher salt for about $2 on Amazon. (But it’s Morton’s brand not Diamond Crystal and you can’t just use the same amount, use less)

What even is Kosher Salt and is really the best (Bon Appetit)?

“What Happened to Diamond Crystal Kosher Salt?

With minimalist branding and a higher price point, the salt brand is now chasing after “the aspiring home chef.”

The NY Times even wrote a whole piece about DIAMOND CRYSTAL !

(you may have to register to read)