Trader Joe’s Rants & Raves (mostly raves, a few rants)

UPDATE: MY TRADER JOE’S HAS A SIGN NOW THAT SAYS: “ASK AN EMPLOYEE FOR KIMBAP. LIMIT OF TWO PER CUSTOMER” – ergo try asking for if if you don’t see it on the shelves*

For months I’ve wanted to try this (relatively) new product Trader Joe’s introduced, ever since I first heard about it. But I could never find it in stock!! This went on for maybe six months. I never saw it in stock. Well it seems this is one of those Trader Joe’s products that blew up and went VIRAL due to social media.

“Trader Joe’s sold out of kimbap, its latest viral offering, thanks to TikTok”

https://www.nbcnews.com/news/asian-america/trader-joes-kimbap-tiktok-rcna103403

In fact, I read that Trader Joe’s started to put up signs to limit any customer to buying just 2 packages.*

I could never buy it! But finally saw it yesterday and I literally I grabbed it. A day or two later, when I went back I actually saw some on the shelves so they had it so hopefully they’ve increased supply.

I’m not Korean. My wife is. So I have eaten a good amount of the real McCoy – freshly made KIMBAP (also called gimbap). I love it, just like I love all kinds of sushi or any Rice and Seaweed combination which is a match made in heaven.

A few years back my wife had a “secret little place” – a small window storefront in NYC’s Koreatown / 32nd Street area. At the time she worked nearby there. She would bring home kimbap from that little shop from time to time. I’ve since learned the kimpab shop is called “EM-O”. The kimbap from there is fantastic. If you ever have a chance to go there I suggest trying one from there (though they used to be about $7 each and now I understand they are about $11)! If you taste one from there (or a restaurant) you will have a basis for comparison for this stuff from TJ’s. No, this is not close BUT ….

Trader Joe’s came out with (frozen) kimbap, that is Made in Korea. Apparntly Costco also sells a similar item too.

Here’s what TJ’s has to say about the Kimbap…

https://www.traderjoes.com/home/products/pdp/kimbap-076023

“Known in Korea as gimbap, from gim for “seaweed” and bap for “cooked rice,” kimbap is similar to—but decidedly distinct from—a mega-sized maki sushi roll. Whereas maki is typically made with vinegar-seasoned rice and focuses on one filling (like a single variety of vegetable or fish), kimbap is made with sesame oil-seasoned rice, and can contain all kinds of combinations of savory fillings. Trader Joe’s Kimbap, for example, takes a veggie-forward approach. Our supplier, a kimbap expert in the Republic of Korea, arranges an assortment of sauteed greens, crunchy root vegetables, and crisp pickles around a base of braised tofu, wraps it all in a layer of rice and seaweed, then slices it into two-or-three-bite-sized rounds.”

My wife who is skeptical about all Trader Joe’s items was naturally quite skeptical that this frozen kimbap could be any good. Interestingly we both had the same reaction. “This stuff is better than I thought it was going to be”. So a qualified thumbs up. Sure its not like a freshly made kimbap from a special place that mades them.

However it was better than we thought. Its actually tasty. I don’t know if TJ’s Kimbap would impress most Koreans who grew up on their Mom’s kimbap but, as clearly the popularity of this has indicated, this might do in a pinch to satisfy your cravings. Especially I think if you do one of the things they suggest on the package. Grill the slices for a few minutes in a little bit of sesame oil. We had it both ways and liked the grilled ones better than non-grilled so I think that a little grilling will improve it and is worth your trying. Naturally the big difference between the freshly made stuff that you might get in a restaurant or made by your Korean grandma is just that, it was made fresh a few minutes ago. So like Sushi, of course that fresh handmade rice roll will be ideal eaten right then as the rice will be soft and slightly warm while the outer wrapping of seaweed will still have a nice crispy texture and crunch as you bite into it. Which this doesn’t of course. Naturally the process of freezing it and and then defrosting/microwaving it gives you a little mushy texture in both the rice and seaweed wrapping.

However even having said all this, Trader Joe’s Kimbap is still kind of tasty. Again we thought it would be terrible and we both said “this is better than I expected” (and again one of us is Korean/Japanese).

Koreans make many varieties of kimbap; it can contain lots of things, for example some are made with beef bulgogi however this Trader Joe’s one is a vegetarian version made with braised tofu and vegetables which include a few things like Burdock Root a crunchy root vegetable.

INormally kimpab is eaten at room temp. The package says to microwave it from frozen and not to defrost it, so I did as suggested letting it sit afterwards in the package for a minute. The rice came out just a tiny bit mushy and I thought next time I may try a 15 seconds less microwave time. One day I might just try defrosting this and see what that does in spite of what they say.

You can eat it right away as is. However they suggest on the package to pan fry it a bit with a drizzle of toasted sesame oil. Let the slices grill on low for about 5 minutes per side. You can give it a little more flavor sprinkling toasted sesame seeds or FURIKAKE on it. Maybe make a little GOCHUGANG sauce to drizzle on our serve on the side to. I think this would match well with other food items (grilled chicken, shrimp, beef) or maybe even TJ’s vegetarian beefless BULGOLGI

One user on Quora, recommended putting a spoon of spicy tuna on each piece which should like a great idea.

$3.99 per package. I would buy it again. If I can find it that is!!!

MADE IN KOREA

If you are interested in HOW TO MAKE KIMBAP and maybe someday want to try it DIY; here’s a link I found:

https://iamafoodblog.com/kimbap/

Finally a Tik Tok of a Korean mom and daughter trying it for the first time

Verdict: “its not bad”

@ahnestkitchen

Rating: its not bad lol 7.8/10!!! #traderjoesfinds #kimbap #koreanmom

♬ original sound – Sarah Soojin Ahn