TJ’s Kimchi Fried Rice

Disclaimer: I only tried this at the Sample Station. In fact I confess the Sample Station is the locus where I usually gravitate to almost immediately after I enter Trader Joe’s. I check out if they have something interesting to taste that day, and of course to grab myself a little cup of free coffee. Don’t you? Truly the Coffee Station is one of the best things about Trader Joe’s, isn’t it? Every supermarket should copy them; going shopping would be much more fun.

Kimchi Fried Rice is a fairly new item and TJ’s seemed to be promoting it quite a bit. Recently it was the product “on sample” 2 or 3 times that I had been to TJ’s of late. What I found funny was they had a sign next to the samples: Its said something like, “Warning: Spicy! Try at your own risk! If you can’t take spicy food, be careful!” Then I tasted it and my first thought was “Huh? This is spicy?”. Seriously to me it was about as spicy as baby food (I can take the heat). I started discussing this disconnect of the “WARNING” sign with the TJ employee who was in charge of the Sample Station at the time. He was of the same opinion – the Kimchi Fried Rice is not spicy at all! He cracked me up when he told me however how many people actually complained “Jeez this is so spicy” after they tasted the Kimchi Fried Rice on sample. So many that they put up the “warning, spicy” sign!

So here is what I thought after tasting the Kimchi Fried Rice. My wife is Korean-Japanese. So I knows me some Kimchi Fried Rice (the authentic Korean kind). I adore it. I can even cook a decent version myself. So if I compare that taste to this stuff, I just have to say this is a pretty bland, insipid version. The two times I tried it was soft and fairly mushy, plus it had barely any kimchi taste; To me, its flavor profile was just weak, which I attribute to an industrial production of such a “homey” dish. For one, truly Kimchi Fried Rice needs real garlic flavor, as well as Kimchi. This barely even had any garlic nor Kimchi flavor for me. The real thing is a fantastic dish, and this? Frankly to my tastes perhaps it would be suitable for babies (ok maybe Korean babies). Now having said that – Trader Joe’s does have a decent “ethnic” fried rice. TJ’s JAPANESE FRIED RICE is actually pretty good. In my years, I’ve eaten tons of both Kimchi fried rice and Japanese fried rice and know what these should taste like, and I can cook decent versions of both.

So, sorry Trader Joe’s but in my opinion your KIMCHI FRIED RICE is a big miss!

If you try it, also try the JAPANESE FRIED RICE next time and see which you prefer. Pretty much same as TJ’s another new “Korean” addition, Trader Joe’s Kimchi, which I found such a poor product I actually “returned” it! Perhaps those who don’t live in a city where you can buy real kimchi sold at a Korean market, might think “so this is kimchi, tasty”. Actually if you had real Kimchi you would know this stuff is not even close to being as tasty as a real Korean-made kimchi – for example this brand (Tobagi) of Napa cabbage kimchi I get at H-MART supermarket on 32nd Street (Manhattan’s Korea Town). If you A/B taste tested this prepared kimchi vs. the Trader Joe’s version? It would be almost a joke, its just no comparison! Anyone who’s been to a Korean restaurant will know the real taste of kimchi. At $1.99 (10 oz) you can try TJ’s version and see for yourself. Let me know what you think.