TJ’s Chocolate Minis


Notice anything different?

choc

(RANT)


TJ’s Mini Chocolate Bars: 99 cents. Yeah TJ’s!

HOWEVER there is a little fishy story here. The original version of this product (left) recently ‘vanished’ from my Trader Joes’s (NYC/72nd St). I basically got hooked on these little mini chocolate bars. I used to pick up a bag of them every time I went shopping there (hey, they’re strategically placed right near the end of the checkout line to encourage this behavior, so why fight it?) Even my Checkout Guy bagging me tells me he buys a bag of these daily.  Says he goes through a bag a day. Me, I tried to control myself so the bag of 28 chocolates lasts almost a week. Well guess what? They simply vanished. Out of Stock. No. Even the sign vanished…which I’ve now learned from experience generally means bye-bye to a product.

So a week or two later I see there are once again bags of mini chocolate bars on the shelf. BUT they look different. They don’t look like they are for little kids anymore (OK by me) But the“old version” (left) seems to have been replaced by the new version (right). Notice the difference in quantity? Now yes before, they only came as milk chocolate; now you have a choice of milk or semi-sweet chocolate (which I greatly prefer). BUT other than that, the new version of this product seems exactly the same. Both say “Made In Columbia” on the package. The bars are the same size as they were in the yellow package. So WTF, Trader Joes ?! You used to give us 28 bars for 99 cents, but now you give us 12 for the same price?!

Do the math, and you will see TJ’s has more than doubled the price of these chocolate bars. Look, for the price its still pretty good. Never the less I find this a bit fishy on Trader Joe’s part. Does TJ’s think we’re not going to notice this kind of STEEP price increase – or downsizng in product quantity? Don’t they have a motto about how they only raise prices as their costs go up? So did the wholesale price of chocolate in Columbia go up 70 per cent? I’d find that hard to believe.

This is akin to the old “Hersheys effect” going way back in Marketing. How Hershey’s kept the price of their chocolate bar 5 cents for years and years but kept decreasing the size of the bar. The customer is not supposed to notice.

UPDATE: AUG 2011

They 12 bar chocolates appeared erratically on the shelves. Gone, then I’d seen them again. Went on for weeks. Finally, I see them in a tub with a sign “99 cents” literally at the head of the Checkout Line at my local TJ’s. I bought some but had a feeling that tub was the last of them. I was right. I inquired about the “12 pack 99 cents chocolates” status and the Captain told me “They’ve been discontinued”

BUMMER TRADER JOE! What is it with this product? Its fantastic.Don’t tell me they weren’t selling.  I bought one or two bags every time I shopped at Trader Joe’s. So why DISCONTINUED??!!

RANT

Trader Joe’s Price Increases


RANT:

Lately I’ve noticed Trader Joe’s has increased prices on quite a few items…sometimes not in “obvious” ways. Here’s one recent example:

Until a few weeks ago, thier BANANA CHIPS (very good) came in an 8 ounce bag and sold for 99 cents. Great product at a great price. I pretty much bought them every time I went to the store.

Then recently I saw they were out of them, except there wasn’t even a sign anymore on the shelf where they always were. When asked, I was told “we’re out of stock” and were on re-order. OK. But a week or two later I see BANANA CHIPS are back on the shelves…BUT now they are in a larger bag. Instead of 8 oz. it now comes in a 16 oz bag (1 lb). bag Double the size, but is it $2? No, the sign lists $2.99.?!? Ergo the BANANA CHIPS price went from $2/lb to $3/lb? A 50 % price hike?! Yikes, thats pretty steep isnt’ it? We are not supposed to notice a 50% price increase? Did TJ’s costs go up that much??

TJ’s has a motto about how “we only increase prices according to our costs”.  Is this national or just in New York City? Comments?

Found any other Trader Joe’s price increases? Please post them as comments.

Trader Joe’s SOY CHORIZO


(update: Since I originally wrote this years ago, I have come to the conclusion the Soy Chorizo recipe changed. Its different now; certainly I can see way less of that reddish oil that used to ooze out of it, which was quite flavorful and loaed with a big blast of cumin and other spices. Its OK now but not as good as it used to be. Here is my original review. It’s still OK. Just know it used to be better. IMO

This is my very first post and review on this new site! Trader Joe’s Soy Chorizo:

Even though I’m not vegetarian I tried this as it looked interesting and sounded intriguing with the two words: “Soy Chorizo”? Actual Mexican Chorizo is a sausage made with pork. So what the hell do they mean by “soy” chorizo.

I found this quite tasty. I was kind of impressed by the taste of this vegetarian “chorizo” made with Soy Protein. It tastes like, well, kind of like real chorizo tastes like… And by chorizo lets state for the record in this case we mean Mexican chorizo (which is crumbly, raw, in a casing) and not the “Spanish chorizo” (which is firm and has been cured first like salami). 

TJ’s SOY CHORIZO is tasty and flavorful. I think this is suitably tasty for non-vegetarians as well as vegetarians. Its loaded with the correct spice flavoring of Mexican Chorizo like cumin and anatto and its nicely spicy. All of which really makes it taste “real” to me. I buy this all the time now. Its so tasty I don’t even notice or care if its real or “fake meat”. So again good for both omnivores, vegetarians and or the occasional vegetarian like me. This is one of Trader Joe’s most popular products. Google ‘Trader Joe’s Soy Chorizo’. You will find tons of fans plus lots of recipes. If you haven’t tried it yet, this is highly recommended thing from TJ to try. I’ve used it in so many ways, and you will no doubt come up with more easily….

soychorpotatoeggYou could use it as Soy Chorizo used in a taco filling mixed with potatoes, onions, and eggs; see the pic for a great filling with these ingredients on a TJ Habanero Lime flour tortilla) mixed with other veggies. Use it crumbled on top of eggs (delicious) or mixed in an omelette. A recipe idea can be found here:

I’ve added Soy Chorizo to pan-fried hash brown potatoes for really nice extra flavor (I add at very end). Added it to lentil stew or a soup; even put it on top of pizza instead of sausage! Its good in so many things, and a little bit can go a long way to flavor other ingredients. You can even make a un-vegetarian taco filling with half soy chorizo sautéed up together, for the chorizo flavor with maybe ground turkey or ground beef or pork if you prefer.

MAJOR TIP – Soy Chorizo is very messy to work with once you open the package. The package has a plastic tube casing crimped at the end. Be sure to VERY carefully slit open the plastic outer casing, then open the inner casing. What I do is open the package, pull out the tube, and kind of squeeze it out of the casing with my fingers, as needed an inch at a time. Even wrapped in plastic be warned, it gets messy sitting in fridge, as the dark red anatto oil  has a tendency to “leak” out so be sure to wrap it carefully, as the anatto oil will stain everything red. I double wrap the opened package in two plastic bags. Or better still, I have found the best way to keep leftover Soy Chorizo once the package is open is to is put it into a glass jar and spoon it out as needed. I label it with the date. I find it keeps a long time in the fridge, easily two weeks, and maybe even like 4 weeks ? As its vegetable based not meat based, it doesn’t spoil like meat and the oil and spices protect it from going bad quickly.

A 12 oz package is $1.99 (update: since I first wrote this the price was increased to $2.29 {2018} I find 12 oz of this goes pretty far as its strongly flavored.

Here is a recipe for Stuffed Mushrooms that sounds good from the Cooking with Trader Joe’s blog. I have to try this, it sounds yummy and easy.

Grilled Avocados and Soy Chorizo Tacos? That sounds good!

https://www.traderjoes.com/recipes/lunch/soy-chorizo-grilled-avocado-tacos

SOY CHORIZO FRITATTA

https://www.traderjoes.com/recipes/breakfast/soy-chorizo-frittata

Let me know what do you think of TJ Soy Chorizo? How and What do you use it for? If you have any ways you like to use it or recipes, please leave them here in the Comments.

RECIPE – QUESADILLAS WITH SOY CHORIZO

Soy Chorizo

Tortillas (Corn or Wheat/Corn)

Monterey Jack Cheese with Peppers

Baby Wild Arugula

Chopped tomatoes – or salsa – or avocado for garnish

Put a little oil in a pan large enough to hold 2 tortillas; add the Soy Chorizo on top of tortillas; top this with grated cheese; Top this with some arugula and a few chopped tomatoes or a bit of salsa. Cook 20-30 seconds until the tortilla becomes pliable so you can fold the tortillas gently into a half moon with a spatula. Press gently. Cook until bottom side is a little crispy and cheese is melted. Flip and cook other side, press gently. When done, remove and top with salsa or hot sauce or Sriracha, maybe some  sour cream, ripe avocado…chopped cilantro….

Enjoy!

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