On Brand Loyalty


I liked this piece I stumbled upon via Twitter and thought I would re-blog and Share it….

“A Study on Brand Loyalty: What We Can Learn From Trader Joe’s”

by Danielle Hagen

http://www.mpdailyfix.com/a-study-on-brand-loyalty-what-we-can-learn-from-trader-joes/

Danielle makes a lot of good interesting points about Trader Joe’s from a Marketing standpoint.  You can read her blog post HERE

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World’s Best Raisin Bran Cereal!


My morning brainstorm in the shower thinking about what to eat for breakfast. In a Euraka Moment, thinks I, “Why not “make” my own raisin bran? No, not with just regular TJ’s raisins but with the Golden Raisins I just bought yesterday.” The Golden Raisins. Plus TJ’s Bran Flakes (which is bar none best bran flakes made)?

YES – you heard that right

“Golden Raisin Bran”

And I did it. And it was…. MIGHTY, MIGHTY FINE!

Try it for yourself! Why has no one though of this before? Am I a genius or what?

Recipe: Put some Bran Flakes in bowl. Add a small handful of the Golden Raisins.

Milk. A little sugar. Yogurt topping? Nice.

Done.

Eat up.

OMG, right?

You must, must must try these two TJ’s items together

Then tell me if the combination is not the best damn cereal you’ve ever had.