NEW ITEM: Trader Joe’s frozen OKONOMIYAKI, a Japanese Savory Vegetable Pancake with a sweet and savory sauce and dried bonito flakes

Product of Japan

What is OKONOMIYAKI you ask? Okonomiyaki is a kind of savory pancake, which almost everyone in Japan loves. They are eaten all over… at home, at restaurants (see picture) and from street vendors. They are really popular, and they’re delicious.

These pancakes have chopped cabbage and a few other veggies mixed into batter with flour and eggs, like a pancake batter but savory. This is poured onto a grill and cooked. These will usually have some kind of protein element added as well, such as thinly sliced pork belly or squid or shrimp. But they can have just about anything in it as its very name states. “OKONOMI” in Japanese means something like “however you want”, or as you like it.

Trader Joe’s says: “Directly translated, Okonomiyaki is derived from two words, yaki (meaning “grilled”) and okonomi (meaning “as you like it”), a testament to its customizable nature. In Japan and in Japanese-inspired street food scenes across the globe, these savory pancakes can be made with a wide variety of ingredients, including different veggies, proteins, and cheeses, and topped with everything from mayo to seaweed to dried, shaved fish flakes. For Trader Joe’s Okonomiyaki, our supplier in Japan has opted for a relatively simple, yet sublimely satisfying combination of cabbage, yam, and green onion held together in an eggy batter. When prepped at home, it takes on a crisp texture on the outside and a light and creamy texture on the inside. And if that wasn’t enough, they’ve also included a packet of sweet and savory okonomi sauce and delicate tuna flakes so that you can enjoy your Okonomiyaki, appropriately enough exactly as you like it. ” – Trader Joe’s

https://www.traderjoes.com/home/products/pdp/okonomiyaki-japanese-vegetable-pancake-077090

So I saw that Trader Joe’s came out with a frozen OKONOMIYAKI. Frankly I had my doubts that a Trader Joe’s version would be any good. My wife (Japanese) was especially skeptical. But guess what? We were both pleasantly surprised at how tasty these actually are. These are good! They are made for Trader Joe’s in Japan. This one is a simple basic version that has chopped cabbage, scallions, Japanese yam, and other items. My one gripe is the Okonomi sauce they give you could be a bit better (the best being OTAFUKU brand). This sauce is just OK. If you have Worstershire sauce, I would add a bit of that.

Word seems to be getting out about these too, with the internet saying this is a Good New Item. Its going a bit viral.

For five bucks, this is well worth trying. One could be a snack for two people. But better one each!

These as we’ve said, can be added to, as you recall these are “however you like it?” You can learn how to customize these. To start with for example we just said to each other lets add an egg (scrambled) when it was almost finished cooking and that improved it quite a bit. I suggest at a minimum think about adding an egg if you want.

As Trader Joe’s says, these are a very simple basic version of something you may learn to customize with other things. You can add things to put on top like some grilled pork belly (very typical), cooked bacon or other grilled pork, grilled shrimp, squid (typical), chicken or tofu for that matter. (Hmm, I think these might work with sliced up grilled Teriyaki Chicken Meatballs? I think those might match well with this Okonomiyaki.)

Believe it or not these pancakes are terrific when you add cheese and get the cheese melted all over. Grate up cheddar and when you are finishing the bottom, put it on top and cover till the bottom side is done.

But even just as is this fairly basic version that Trader Joe’s gives you is fairly tasty. In the package you will find a cooked frozen pancake plus two little side packages. One is the sauce you will put drizzle all over it and the other has the yummy dried bonito (tuna) flakes, known as katsuobushi, which are a linchpin of Japanese cooking. Most people in Japan drizzle Kewpie mayo on it too so if you have that great, if not you can add a bit of sweetener to some mayo and spread that on.

TIP: you can add other toppings. If you have TJ’s FURIKAKE flakes, sprinkle a bit on top. Pickled red ginger (benishoga) is a typical thing many Japanese add.

This version from TJ is more or less a basic vegetarian Okonomiyaki (not counting the dried tuna flakes which you add as a topping)

HOW TO COOK Trader Joe’s Okonomiyaki: Open it up and take the sauce packet and put it in a dish of warm water to defrost. The package instruction says to nuke the pancake first a minute or two to defrost it, then grill it in a pan. (TIP If you do the defrost stop there. I strongly suggest you DO NOT COOK this by microwaving it. The pancake should get pan fried for correct crispy outer texture)

TIP: I skipped nuking altogether. I just let it left it on the counter for about 20 minutes to defrost and that worked fine. Then tossed it into a hot cast iron pan

Pan fry the pancake with a little oil or butter on low-medium heat until it looks GDB on the bottom and gets a bit of crispiness. Flip and let the other side finish.

OPTIONAL, of course but i think adding an egg makes this way better and a bit more of a meal. I removed the pancake from the pan to a plate, then tossed in an egg with a little butter, scrambled it and put the pancake back on top of it and cooked it for about a minute. Or just do a sunnyside up egg and put that on top before you dress it with your sauce.

When the pancake is golden brown and delicious, plate it, then dress it. Cut the corner of the sauce package and drizzle the Okonomiyaki savory sauce on all over it, in lines, then top that with the whole package of dried bonito flakes (katsuobushi, which are an Umami bomb). Another option you can add is a drizzle of mayonaisse, especially Kewpie which is sweeter than our mayo. Pickled shredded ginger (benishoga). Nori flakes…

TJ’s NORI FURIKAKE

If you are interested in learning more about this dish, this site has a recipe plus great pictures of what it can look like properly dressed up.

$4.99 (10 oz package) Frozen

I would buy this again

Note Re: GF – This has wheat flour. NOT Gluten Free (but see below about making a GF one if you want to try your hand) *

For a Gluten Free version, I found a recipe where this guy has a GF version using rice flour instead of wheat: https://platesbynat.com/gluten-free-okonomiyaki/

Also it has great pictures of what the real McCoy looks like!

It just so happened that right after i wrote this post, there was a Japanese street fair festival nearby that I passed which had a vendor selling Okonomiyaki and it had the longest line of people waiting to buy it (sticker shock, they were 12 bucks!) I took a few pictures to share.