Trader Joe’s ORGANIC BASIL PLANTS (fresh basil all year!)


(after re-potting into a few pots)

Being able to pick a few leaves of basil whenever you want some is a pleasure. The smell you get from fresh basil is amazing, say ripped up on top of your plate of pasta. Yum. So once or twice a year if I see it, I buy a new pot of ORGANIC BASIL at Trader Joe’s. They sell the big pots for $3.99, a pretty good deal. You can get a smaller pot of herbs for even less ($2.49)

There are lots of plants in the container, at least a dozen if not more. So sure you can just take this pot home, put it on a sunny window sill and pick off some leaves when you want them. But the reality is if you leave it as it is, the plants will last maybe a few months.

You need to re-pot it, if you want it to thrive. I’ve learned the hard way that the trick with these herb containers you buy at the supermarket is, if you want them to really flourish, you have to take them out and re-pot them. You heard me. You need to get your hands in some dirt!

Why bother? Well basil grows quite easily and pretty fast. Each one of those little plants will grow and grow and each one sends out lots of roots. If you just just leave all of those plants together in the orginal pot they will get way too crowded, and the roots will kind of strangle each other. Become “root bound”. Maybe after two or three months the plants will start to look worse and worse as they all fight each other to survive in that limited space. Therefore with these, the best thing to do is when you get the plant home is take it out of the pot. Break them up (gently) and replant them in a number of pots. I save old pots for this to re-use.

You gently separate the roots, very carefully with your fingers and get one or two or three plants max in a bunch and re-pot them. To really see How To just search YouTube where you will find lots of instructional videos on How To re-pot a basil plant. Of course you will need a few pots and dirt to do this but its worth the effort as the plants will live a lot longer. And you will get lots more basil as a result. A dollar store is good place to find soil and pots cheap.

I wish as well as this Italian basil that Trader Joe’s also carried THAI BASIL too. Never see that there. But they do have other herbs like rosemary, oregano, mint….

Trader Joe’s GLUTEN FREE CRISPBREAD


“It is believed that crispbread can be traced back to the Vikings, who stored it on ships for long journeys across sea.”

Regular Crispbread (left) Gluten Free Crispbread (right)

This is one of those rare Gluten Free products where the GF version is just as good, if not better, than the original one made with whole wheat.

I really like Trader Joe’s regular “Seeds and Whole Grain CRISPBREAD” which I reviewed before. Though I am not Gluten Free, I saw these and wanted to try the GF version of the terrific Norwegian crispbreads Trader Joe’s has. The ingredients are similar, mostly seeds, however the regular version has wheat in it.

They are all very hearty and very crunchy and are great as a cracker or as the base for an open faced Scandinavian style sandwich. Super with a spread or some cheese or even just butter. Or by itself it you like.

The GF version is also terrific. I can eat gluten so I don’t have to get the Gluten Free version but this is so good I would still buy it. Its excellent, really tasty. A little similar in taste and texture to the original one, but this GF version of course does not contain the whole wheat the regular version has, so no gluten here.

This version is made from sunflower seeds, oats, sesame seeds, flax seeds, rice bran and a few other ingredients. Healthy. Made in Norway. I love these style of breads and this gluten free one is also really good. The Gluten Free crispbread cost a bit more than the other ones. These go for $4.29, as compared to the regular Seeds and Grains Crispbread ($2.99).

https://www.traderjoes.com/home/products/pdp/gluten-free-norwegian-crispbread-059721

Red Island Australian Early Harvest Extra Virgin Olive Oil (EVOO)


NEW ITEM – “LIMITED”

“Super smooth, cold pressed and lightly fruity”

This is a single estate EVOO from of all places…Australia! I think I did a little double take when I saw the sign above saying “Australian Extra Virgin Olive Oil”. I’m not sure I’ve ever heard an Aussie olive oil before, so I had to give it a try. And you know what? It’s good. Very good. Definately “fruity and smooth”.

Trader Joe’s has this to say about it….

“Made with Early Harvest olives grown on a single estate, which are then cold pressed to preserve even more flavor, this extra special EVOO can be used in all the same kitchen contexts you’d employ for an everyday olive oil, like sautéeing or roasting. To take full advantage of its smooth and fruity profile, and nutty, delicately tannic finish, however, we find it truly excels when enjoyed as a base for a salad dressing, or when dunked with hunks of crusty bread.”

https://www.traderjoes.com/home/products/pdp/red-island-australian-extra-virgin-olive-oil-079467

I think this Aussie EVOO is worth trying. As it says “Limited” that usually means when they sell out existing stock, that’s it.

A bottle is $7.99 for 500 ml

Trader Joe’s Brown Sugar BOBA MOCHI treats


I love mochi generally – specially I mean the soft confections one can find in an Asian bakery or grocery store. Those a pillowy, soft very chewy sweet confections made from sweet sticky rice and that have something on the inside, for example sweet red bean paste. Trader Joe’s sells something frozen which are mochi with ice cream on the inside, frozen. They are really good.

But this new item is a small bite size treat which is a little like that but different. These have a thin layer of something like mochi and an interior of “boba” like tapioca in the center. They are each wrapped individually.

https://www.traderjoes.com/home/products/pdp/brown-sugar-boba-mochi-076029

“You can think of this candy version as a deconstructed bubble beverage, where the center of each piece is precisely that pearl (aka tapioca ball) that usually lives at the bottom of your Boba cup. Each individual, caramelized- brown-sugar flavored pearl is surrounded by a creamy coating, then given a classic Japanese rice-wrapper treatment.”

If these sound good, give them a try and see what you think.

I found them OK but didn’t love it. My wife at first thought the were just OK however she kept eating them. Lo and behold she decided she liked them after all (she finished the bag).

I can take or leave these but I love those actual mochi treats with ice cream inside that Trader Joe’s sells.

Brown Sugar Boba Mochi treats were $2.99 a bag. I would buy them again, for my wife! Me, I’ll get the ice cream mochi instead!

Trader Joe’s DARK CHOCOLATE BARK with almond, pretzels and sea salt


“Combing the rich flavors of dark chocolate with the resounding crunch of resounding crunch of roasted almonds and pretzel pieces, then finishing with a sprinkle of sea salt. This is a satisfying snackable bark, one that is well worth every bite”

(thats old price)

“The Bark you’ll find within each bag starts as a thin(ish) slab of rich Dark Chocolate, studded with crunchy roasted Almond & Pretzel pieces. Our supplier then sprinkles said slab with Sea Salt, breaks it into snackable pieces, and packages it up for your enjoyment. The end result? A sweet, chocolatey treat that’s well worth every bite.”

https://www.traderjoes.com/home/products/pdp/dark-chocolate-bark-with-almond-pretzel-sea-salt-073946

OK, enough of Trader Joe’s advertising and what they think. What did I think? Well here’s my review: If you were intrigued by how good that sounded, all I can say, is this is as good as it sounds.

I really liked this. The chocolate bark is a little bit thick and slightly crunchy, a mix of sweet and a tiny bit savory (sea salt). I think they use a decent chocolate, mixed with pieces of roasted almonds and bits of pretzels mixed into the bark that all in all, makes for a very satisfying snack or treat. Very yummy.

I would buy it again.

$3.99 a bag (10 oz).

PS – they recently came out with a variation of this chocolate bark, with quinoa and raspberries. Will try that too!

Seen at Trader Joe’s: MATZOS


“Kosher for Passover. Light and crispy with a mild flavor”

(seasonal item)

I like how Trader Joe’s puts a nice spin on matzos by saying they have a “mild flavor”. Let’s face it, matzos are at best bland so yes one could say a “mild flavor”. I find them almost tasteless on their own. But put some butter on them and then we’ll talk!

I tasted these Trader Joe’s matzo and they tasted like well matzo. In my time I’ve eaten plenty of matzos, and I am pretty Meh on them but especially with a premium butter all over them they make a good butter delivery system. While as a “cracker” or for a “base for hearty toppings” they remain rather bland, I have always found matzos to be best as a vehicle to put things on like a huge spoon of sweet delicious charoses (a sweet yummy mix of chopped apples, nuts and honey) or maybe made into a Matzobrei … as with addition of butter, eggs and some good jam and fried up they are pretty good.

Price wise this box of Matzo seems to be going for about half the price where I’ve just seen them in a supermarket and at Zabar’s. There they are at least $5 / box so this price is a plus.

If you are in the market for some matzo for your Seder, grab a box, and give these a try.

PRODUCT OF ISRAEL

Trader Joe’s “Blackened Salmon”, Seasoned Atlantic Salmon Fillets


“SPICES BLACKEN BEAUTIFULLY WHEN COOKED”

This is a recent, new addition in the area with the fresh salmon. Trader Joe’s has come up with a pre-seasoned ready to cook version with spices already added to their popular fresh Atlantic Norwegian farmed salmon. The fish marinates in the package and get imbued with the flavors. OK so what’s “blackened” mean anyway you ask? Well “blackened fish” is a preparation and seasoning trend that came out of New Orleans years ago, where it was made famous by the late N.O. chef Paul Prudhomme. The spice blend gives food a dark burnished or “blackened” color when cooked. Years ago it was a huge cooking trend especially as Prudhomme’s famous “Blackened Redfish”

https://www.foodnetwork.com/how-to/packages/food-network-essentials/blacken

The typical spice blend for blackening is a mix of thyme, oregano, paprika, cayenne, onion powder, garlic powder, sugar, salt and pepper.”

Trader Joe’s says this:

“Over the years, we’ve received many requests from our customers for pre-seasoned salmon, to make it even easier to go from the fridge to the dinner table. That’s precisely why we’re introducing Trader Joe’s Blackened Salmon to our fresh meat and seafood section.

These boneless, skin-on fillets come ready to cook with a mélange of savory (and slightly spicy) seasonings, including garlic, onion, smoked paprika, chipotle peppers, and demerara sugar all over it. As the fish cooks in an pan, oven, broiler, or especially the air fryer, this layer of seasonings creates a flavorful texturally satisfying Blackened outer crust.” https://www.traderjoes.com/home/products/pdp/blackened-salmon-seasoned-boneless-fillet-078215

It all sounded interesting to me and decided to check out these Blackened Salmon fillets to review.

As they say one can broil, pan fry or bake it as per the package and mention it works especially well cooked in your air fryer! (I don’t have one so can’t say)

I cooked the salmon pan frying it skin side down in a hot cast iron pan for 3-4 minutes, then put it under the broiler. Doing it this way can get the skin a bit crispy. I only gave it another 2 minutes on the top side under the broiler. As these fillets were on the thin side I was very careful not to overcook it. Personally I hate overcooked fish. My cook on fish is always to do it “just until it flakes”. In salmon’s case I like to still end up seeing the tiniest bit of pink. My wife sometimes makes me put her piece back for another minute, which to me is over cooked but I do hers as she likes.

So how did this “Blackened” salmon taste? Very good actually, the two of us found this seasoned salmon to quite tasty. I didn’t think they put a ton of seasoning on the fish so it wasn’t overdone with the spices and had just enough seasoning to add some nice flavor but not overpower the salmon.

I served the salmon with pieces of lemon and to go with it, some buttery mashed potatoes and a salad. This combination made a perfect yummy dinner that we both really enjoyed. In fact I could have easily eaten another piece of salmon! It was that tasty.

Trader Joe’s charges a bit more (of course) for the pre-seasoned salmon. $10.99 a pound whereas the regular fresh Atlantic Norwegian salmon goes for $9.99. I could not help thinking is it worth my paying an extra dollar per pound for a few spices? Literally all they do with this was sprinkle a tiny bit of seasoning and we know this added cost is for this additional “labor” as well as a little bit of spices (1 gram?).

I like this “blackened salmon” but I bet the reality is I will probably save a buck or so and buy the regular salmon as usual and add my own seasonings – which I normally do anyway. I can try to approximate their mix of “thyme, oregano, paprika, cayenne, onion powder, garlic powder, sugar, salt and pepper” and let it marinate with the spices for a hour or so before I cook it.

Certainly some people will prefer the slightly easier route of having it already seasoned which is why TJ’s came out with this in the first place. In any case I’d say this seasoned salmon is worth trying so check it out.

Seen at Trader Joe’s (new item) “First Field Local CRUSHED TOMATOES”


Seen at Trader Joe’s New York City. NEW ITEMS Section. Large cans of tomatoes, the look a bit upscale. Locally sourced (New Jersey) “Vine Ripened, Kettle Cooked, Crushed Tomatoes” 28 oz for $3.49. Have not tried these yet. Want to. The picture on the label appears to look a bit like the elongated Roma (like San Marzano) type of tomato?

Here’s what I found on the First Field company website: https://first-field.com/shop/28-oz-crushed-tomatoes-bpa-free … good for sauce, pizza, etc

Trader Joe’s Introduces New Concept Store in NYC


I have not been to it yet but I’ve read about this new kind of a smaller Trader Joe’s which they recently opened in New York City.

It seems to be a new concept type store for Trader Joe’s being a smaller store focused on “Grab and Go”. It’s located in New York City on East 14th Street where the new smaller store is literally right next door to a regular Trader Joe’s – which is almost always crowded with long lines. As you can see, the sign says: “Trader Joe’s Pronto“.

This space is where a late lamented and much beloved Trader Joe’s wine store used to be (sigh!). Trader Joe’s closed this much loved Wine Store (double sigh!) quickly and without warning about a year back. Now this is taking it’s place in that space.

Trader Joe’s PRONTO‘s concept is to be a “Grab and “Go” place where you can run in and run out featuring thing like their sandwiches, salads, soups, snacks and the like, for one to get in and get out fast. This is obviously targeted at customers who want say a fast lunch or snack and not have to wait in line behind a mom with 40 items in her cart buying a week’s groceries. Trust me that normal Trader Joe’s East 14th street store can be insanely packed with very long lines that wrap around the entire inside of the store; it’s crazy popular, one reason being an NYU dorm very close by (think “munchies”)! So with this new PRONTO store someone should be able to run in, grab a sandwich, bag of chips and a drink and just pay for it immediately.


A TikTok shows someone checking it out.

The Pronto store carries limited items focusing on grab and go options such as : sandwiches, salads, yogurts, beverages and other ready-to-eat snacks. Besides say workers perhaps wanting to buy their lunch as potential customers this particular location has a “built in” potential for customers. Students. There just happens to be a huge New York University dormitory right next door. NYU students literally just have to go downstairs and walk maybe 30 feet to shop at Trader Joe’s, you can imagine a demographic bonanza. Say a thousand or more hungry students, who’ve been shopping at the regular Trader Joe’s store there for years anyways. They are probably a big reason that store is almost always crowded with long lines. Of course not mention many other potential customers in that very busy immediate area around Union Square. I see this as win-win for Trader Joe’s. I would guess this new Prono store a test to see how this Grab and Go type of store works out.

No doubt if this new concept, smaller “Pronto” store proves successful (and how could this not?) I will not be the least surprised if Trader Joe’s opens more of these Pronto stores elsewhere, especially in big urban locations.

Read more about this….

https://ny.eater.com/2024/3/26/24111431/trader-joes-wine-shop-opens-grab-and-go-market-pronto

Meanwhile the former employees of the wine store are possibly taking action on the unannounced and very rapid closing of that great wine store, where they got the short end of the stick with a corporate decision to close it with no notice.

Trader Joe’s ORGANIC COUSCOUS


So Trader Joe’s used to carry “whole wheat couscous” , a nice whole grain which a lot of people loved, including yours truly.

A while back they discontinued it! It’s been off the shelves for a year or more. However its come back reincarnated this time as Organic Couscous.

The old whole wheat couscous came as a 500 gram (17 oz.) package and cost $1.99. With this organic version the sign says 12 oz. for the same price as before, $1.99. More Shrinkage? Yes, I know its now Organic. On a side note, a TJ’s Captain told me a some point they took some products off the shelves in order to eventually replace them with an organic version, like this case with couscous. The Captain said he thought Trader Joe’s will try to make all of their products Organic in the future, kind of like Whole Foods?

In any case I’m happy to see the couscous back. I love it as its one of the easiest and fastest grains to prepare. Add the grain to boiling salted water (or stock), with some butter, turn it off and let it sit for 5 minutes, fluff it up and serve as a side dish.

“It can be prepared a number of different ways, including in the microwave, but if you ask us, our favorite method is to bring a cup of your favorite broth, combined with two tablespoons of butter, to a boil, remove it from heat, then stir in one cup of this Organic Couscous, cover, and let sit. After only five minutes, you should have a hearty, fork-fluffable side that’s ideal for serving alongside grilled salmon, Shawarma Chicken Thighs, or any other protein you’d prefer.”

https://www.traderjoes.com/home/products/pdp/organic-couscous-077993

If you want to make a real Moroccan Couscous here a link to a recipe

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