TJ’s says: “The Canadian bakery that makes these sub-shaped Rolls for us uses a slow and gentle fermentation to achieve an airy crumb. The soft insides are complemented by a hearty exterior that can support all kinds of cold cuts and condiments—not to mention a healthy helping of meatballs, sauce, and melty cheese.”
I saw these and really wanted to try them as I thought these would be great for making a hero, specifically an Italian meatball hero. Right out of the bag, these are soft and seemed to me just the tiniest bit under-baked, to allow for some additional cooking or toasting. So take that into account.
Meatball Hero; I sliced the roll down the middle, and added my ingredients inside. After I finished adding the ingredients of my sandwich, in my case grilled meatballs, grilled yellow peppers, some homemade tomato sauce and two kinds of cheese, Fontina and Pecorino. I put them in the oven for 5 minutes or so until it got nice and golden brown and crusty.
My Italian meatball parm hero came out perfect on these Artisan Sandwich Rolls. Crusty on the outside and nice and soft on the interior to soak up all the goodness of my ingredients. The meatball hero was very tasty and along with a salad that was our dinner.
I can easily see these rolls being good for most any sandwich, especially those like any kind of “hero”, “sub”, “grinder” or whatever they call it in your neck of the woods. The 4 rolls work out to less than 90 cents per roll which will be hard to beat for price. Rolls where I am cost at least $1.50 or more.
“You’ll find these Sandwich Rolls to be equally delicious, whether you’re enjoying a cold Italian grinder, or a hot Philly cheesesteak. And when lightly toasted, they develop a wonderfully thin, crisp crust. They can also be pressed quite successfully in a panini grill if you’re craving a traditional Cubano…”
These are a good new addition to all of the many wonderful snacks that Trader Joe’s sells. If you like things that are a little Spicy you may love these new rice crackers. These are a little similar to those rice cracker snacks called Rice Cracker Medley. These however have a bit of spice added to them along with the sweet.
These are made from RICE so naturally Gluten Free. Theses don’t have a laundry list of chemical names in the ingredients either, it looks pretty simple.
As a fan in general of “spicy”, albeit not crazy spicy, I found these Just Right in the heat department as the spiciness is counterbalanced by the slight sweetness of the crackers. There are about four or five different shapes. I found they are a really good match with a little cheese.
We found these to be ever so slightly addictive! The two of us could not keep our hand off the package.
NEW ITEM: Trader Joe’s frozen OKONOMIYAKI, a Japanese Savory Vegetable Pancake with a sweet and savory sauce and dried bonito flakes
Product of Japan
What is OKONOMIYAKI you ask? Okonomiyaki is a kind of savory pancake, which almost everyone in Japan loves. They are eaten all over… at home, at restaurants (see picture) and from street vendors. They are really popular, and they’re delicious.
(note: Just to be clear this is Hiroshima style Okonomiyaki which has noodles. Someone from Osaka would get into a fight over this and Osaka vs. Hiroshima style, like New York Pizza vs Deep Dish pizza.)
These pancakes have chopped cabbage and a few other veggies mixed into batter with flour and eggs, like a pancake batter but savory. This is poured onto a grill and cooked. These will usually have some kind of protein element added as well, such as thinly sliced pork belly or squid or shrimp. But they can have just about anything in it as its very name states. “OKONOMI” in Japanese means something like “however you want”, or as you like it.
Trader Joe’s says: “Directly translated, Okonomiyaki is derived from two words, yaki (meaning “grilled”) and okonomi (meaning “as you like it”), a testament to its customizable nature. In Japan and in Japanese-inspired street food scenes across the globe, these savory pancakes can be made with a wide variety of ingredients, including different veggies, proteins, and cheeses, and topped with everything from mayo to seaweed to dried, shaved fish flakes. For Trader Joe’s Okonomiyaki, our supplier in Japan has opted for a relatively simple, yet sublimely satisfying combination of cabbage, yam, and green onion held together in an eggy batter. When prepped at home, it takes on a crisp texture on the outside and a light and creamy texture on the inside. And if that wasn’t enough, they’ve also included a packet of sweet and savory okonomi sauce and delicate tuna flakes so that you can enjoy your Okonomiyaki, appropriately enough exactly as you like it. ” – Trader Joe’s
(what it looks like just out of the package)(here’s what mine looked like all done – the yellow bit is an egg I added)
So I saw that Trader Joe’s came out with a frozen OKONOMIYAKI. Frankly I had my doubts that a Trader Joe’s version would be any good. My wife (Japanese) was especially skeptical. But guess what? We were both pleasantly surprised at how tasty these actually are. These are good! They are made for Trader Joe’s in Japan. This one is a simple basic version that has chopped cabbage, scallions, Japanese yam, and other items. My one gripe is the Okonomi sauce they give you could be a bit better (the best being OTAFUKU brand). This sauce is just OK. If you have Worstershire sauce, I would add a bit of that.
Word seems to be getting out about these too, with the internet saying this is a Good New Item. Its going a bit viral.
For five bucks, this is well worth trying. One could be a snack for two people. But better one each!
These as we’ve said, can be added to, as you recall these are “however you like it?” You can learn how to customize these. To start with for example we just said to each other lets add an egg (scrambled) when it was almost finished cooking and that improved it quite a bit. I suggest at a minimum think about adding an egg if you want.
As Trader Joe’s says, these are a very simple basic version of something you may learn to customize with other things. You can add things to put on top like some grilled pork belly (very typical), cooked bacon or other grilled pork, grilled shrimp, squid (typical), chicken or tofu for that matter. (Hmm, I think these might work with sliced up grilled Teriyaki Chicken Meatballs? I think those might match well with this Okonomiyaki.)
Believe it or not these pancakes are terrific when you add cheese and get the cheese melted all over. Grate up cheddar and when you are finishing the bottom, put it on top and cover till the bottom side is done.
But even just as is this fairly basic version that Trader Joe’s gives you is fairly tasty. In the package you will find a cooked frozen pancake plus two little side packages. One is the sauce you will put drizzle all over it and the other has the yummy dried bonito (tuna) flakes, known as katsuobushi, which are a linchpin of Japanese cooking. Most people in Japan drizzle Kewpie mayo on it too so if you have that great, if not you can add a bit of sweetener to some mayo and spread that on.
TIP: you can add other toppings. If you have TJ’s FURIKAKE flakes, sprinkle a bit on top. Pickled red ginger (benishoga) is a typical thing many Japanese add.
This version from TJ is more or less a basic vegetarian Okonomiyaki (not counting the dried tuna flakes which you add as a topping)
HOW TO COOK Trader Joe’s Okonomiyaki: Open it up and take the sauce packet and put it in a dish of warm water to defrost. The package instruction says to nuke the pancake first a minute or two to defrost it, then grill it in a pan. (TIP If you do the defrost stop there. I strongly suggest you DO NOT COOK this by microwaving it. The pancake should get pan fried for correct crispy outer texture)
TIP: I skipped nuking altogether. I just let it left it on the counter for about 20 minutes to defrost and that worked fine. Then tossed it into a hot cast iron pan
Pan fry the pancake with a little oil or butter on low-medium heat until it looks GDB on the bottom and gets a bit of crispiness. Flip and let the other side finish.
OPTIONAL, of course but i think adding an egg makes this way better and a bit more of a meal. I removed the pancake from the pan to a plate, then tossed in an egg with a little butter, scrambled it and put the pancake back on top of it and cooked it for about a minute. Or just do a sunnyside up egg and put that on top before you dress it with your sauce.
When the pancake is golden brown and delicious, plate it, then dress it. Cut the corner of the sauce package and drizzle the Okonomiyaki savory sauce on all over it, in lines, then top that with the whole package of dried bonito flakes (katsuobushi, which are an Umami bomb). Another option you can add is a drizzle of mayonaisse, especially Kewpie which is sweeter than our mayo. Pickled shredded ginger (benishoga). Nori flakes…
Also it has great pictures of what the real McCoy looks like!
It just so happened that right after i wrote this post, there was a Japanese street fair festival nearby that I passed which had a vendor selling Okonomiyaki and it had the longest line of people waiting to buy it (sticker shock, they were 12 bucks!) I took a few pictures to share.
“…while it is indeed incredibly delicious on some crispy-fried chicken, that’s just the beginning, as far as we’re concerned. We recommend trying it on everything from roasted veggies to grilled short ribs, air-fried salmon, shrimp tacos, and omelettes. Frankly, we’ll even use it as a dip for French fries… or as sauce on a homemade Pizza topped with Pepper Jack Cheese, Spicy Chicken Nuggets, and cilantro or green onions (trust us on this one—it’s delicious.)”
This new sauce is getting a lot of notice all over the internet. I was familiar with this Korean sauce as a family member made a homemade one, so got the new Trader Joe’s one to try out and review.
I like it. It has sugar, soy sauce, red miso, molasses, ginger, rice vinegar, red pepper and sesame oil. Very tasty. While not quite as good as homemade versions of the sauce that I’ve tasted, this commercial version is still quite tasty.
It’s a dark sauce which is a bit thick and it’s just loaded with umami. It had a slight spicy back note but it’s not crazy spicy. This will be great on lots of things. Certainly most any Asian dish, especially noodles. Especially SQUIGGLY NOODLES plus all the things they list: chicken, salmon, and other fish, shrimp, omelettes. I want to try the pizza idea they mention with chicken and pepper jack cheese….!
If you are a fan of ORANGE MARMALADE you will be glad to hear Trader Joe’s came out with this.
If you don’t know, you should know that Trader Joe’s used to have a really really excellent marmalade – WHICH THEY DISCO’D.
Their SEVILLE ORANGE MARMALADE was terrific. Outstanding. A proper marmalade made with Seville Oranges. It was one of the best marmalade’s. I loved it.
Unfortunately Trader Joe’s famously discontinued it (back in 2019). Thousands of us fans who loved it were devastated. In fact, my old review of that marmalade – plus the fact that they had discontinued an outstanding product – happens to be one of the most Commented posts on this entire site. One of the biggest RANTS here. People were shocked, aghast, angry and dismayed that an excellent product got the ax, and wrote in the Comments here to voice that anger. Over 80 people took the time and effort to Comment and complain.
Well guess what? About 5 years after they discontinued that Trader Joe’s came with : Seville Orange Marmalade Fruit Spread (thats what it says”)
Frankly I was pretty surprised to see it . I had to try it and review it. While not exactly the same, it is orange marmalade and I do find it very tasty. But there is that “but”. It is a fruit spread”, meaning not as thick as just “marmalade”
The new marmalade fruit spread is a made in Belgium. That older (“real”) marmalade was from Canada.
So how is it? To be honest it is tasty. But my reaction is a bit of a mixed bag.
THE GOOD: It is made from Seville oranges. I think it is actually quite tasty.
Is it as good as the old proper thicker marmalade? Well, no, this not quite as good I think, though to be fair I would have to have both in front of me to compare the two together.
A) VISCOSITY: This is looser than that original marmalade. A “fruit spread” is not as tight / thick as a jam (or marmalade). This contains apple juice concentrate for one thing. It is much less viscous (thick). So runnier than a true marmalade. You will use more of it.
B) SIZE. The original Seville Orange marmalade came in a big jar of about 17 ounces. This jar is just 7.5 ounces. Less than half the size of that old marmalade. Yet it costs about the same. So twice the price of the old one, and as less thick so will you use a bit more?
The ingredients on the old one (pictured below with a yellow green label) were: SUGAR, SEVILLE ORANGE PEEL, SEVILLE ORANGE JUICE. Plus pectin , the natural gelling agent in fruit.
(this is the label on the old jar of Trader Joe’s marmalade)(label of the new version, marmalade fruit spread)
This version lists sugar and Seville oranges but alsoapple juice from concentrate as the ingredient after Seville oranges. Which is why I assume this is described as ORANGE MARMALADE FRUIT SPREAD and not simply “Marmalade”. Now Trader Joe’s says something about this, and even puts a positive spin on it….
“A great marmalade is a bit of a balancing act. First, you’ve got to balance the sweetness of the fruit juice and sugar involved with the tartness of the citrus and bitterness of the orange rind. Then, you’ve got to find just the right balance of fruit and rind within the physical makeup of the marmalade—too much fruit, and it’s more like a jelly, too much rind, and it’s an overly-chewy mess. Luckily, when we decided to bring in a seasonal Seville Orange Marmalade Fruit Spread to our shelves, we had some real experts in our corner. Made by the same supplier in Belgium who previously demonstrated their mastery of balance with our Apricot Cardamom and Green Tea Yuzu spreads, this sweet, citric, and properly proportioned Marmalade is a triumph of harmonious flavors and textures on the palate.” – Trader Joe’s
So while I I like the taste of TJ’s new “orange marmalade fruit spread” of course as a fruit spread it’s not as thick as it would be called just “orange marmalade”. I’m glad I can buy something akin to orange marmalade at Trader Joe’s again, period. But. Its a tiny jar. My jar went fast. Again, so a bit of a mixed bag.
Cost: This small 7.5 oz jar will go much faster than the 17 oz one of course especially as its not as thick and concentrated. The new marmalade costs more than double what the old one cost. Granted it was 2019 but the old bigger jar went for $3.50.
Some people might actually like this “marmalade fruit spread” who may not like the (thicker) more intense versions of marmalade they might have tried in the past. There is a whole “thick cut” versus “thin cut” camp. I suspect TJ’s is trying to please more people with this version? If you are a marmalade lover, at least this is worth trying, even if not “ideal” for the true English marmalade lover.
Besides muffins or toast, try this on top of cottage cheese as Trader Joe’s suggests. I tried it and thats a nice match.
Trader Joe’s SEVILLE ORANGE MARMALADE FRUIT SPREAD $2.99 (7.5 oz)
So I give this a mixed thumbs up.
Let us know what you think in the Comments!
UPDATE: I haven’t gotten it in some time but just bought some, and after opening a jar found that this seems thicker than it used to be?! Possibly they’ve changed the recipe and made it thicker and more concentrated.
PS – Over the years I used to make my own orange Marmalade I gave to friends for an Xmas gift. Want to try your hand it it? Here’s a recipe
TJ’s: “Our supplier starts with hearty clusters of rolled oats – the kind of foundation that very important breakfasts are built upon – then sprinkles in bits of dried and sweetened blueberries and dried strawberries, so that every bite has an elegantly balanced blend of crunchy textures and sweet, fruity flavors. In other words: important, fun, and unarguably delicious.”
This is one of the newer granola’s Trader Joe’s introduced. Trader Joe’s VERY BERRY GRANOLA, as it name indicates, has a berry flavors, from dried strawberries and dried blueberries. It is just a wee bit on the sweet side. So rather than snacking out of hand, I think you want to eat this with something… milk, almond, soy milk, yogurt. I think its especially good with plain unsweetened yogurt, or especially Greek yogurt.
I liked it and found it good. Generally I don’t eat a whole bowl full of granola. I’m usually using it as topping, for a nice crunch on top of whatever else is in my breakfast bowl, which might have a mix of things: chia seeds, overnight oats, kefir, yogurt, bananas, blueberries or whatever fruit I have. This granola with it’s crunchy clusters is perfect for a bit of crunchy topping for me.
While I would not say there are a ton of dried strawberries and blueberries in it, as typical with Trader Joe, you get just enough so you don’t feel they gypped you. You taste the strawberry flavor in almost every bite as the dried berries have mostly broken up into small pieces so you will get a bit in almost every bite of it. As far as the dried blueberries, I wish they had more. I add frozen wild blues.
So this is a tasty granola and I would say this is worth trying.
I am still waiting to try the chocolate and coffee granola (huh?) people are talking about and see if that’s actually any good.
“Made for us by an expert supplier in Vietnam, each box contains eight miniature, clamshell-style Bao laden with a well-seasoned shrimp patty, as well as a sweet and sticky lemongrass, lime, and chili sauce for dipping.”
There are a fairly New Item in the Asian frozen section at Trader Joe’s that they introduced a short while back. These are “mini bao”, soft and fluffy bao buns with a shrimp patty inside, that comes with a some dipping sauce. They’re a product of Vietnam, where a lot of shrimp are produced.
I got them to try out and review. Each little mini bun is just a couple of bites. The patty inside is made of shrimp, cornstarch as a binder (its actually the second ingredient!) plus scallions, lemon grass, garlic….
“Heating Instructions (Steamer) Remove frozen bao from packaging and put in a steamer or double boiler. Steam for 6-8 minutes until heated through. Let rest for one minute.” (you can microwave these too)
COOKING: Bao are traditionally steamed so that’s what I tried using a metal steamer basket and a pot with a cover.
The two times I cooked these I had a problem with the bottoms of the soft buns sticking to the steamer. The buns are so soft and the bottom had a tendency to stick to my basket. They got a bit stuck on. I tried to lift one gently and carefully and not rip it, but some of the bottom bun was just stuck and ripped. Oh well. The second time I even tried the traditional method for making dimsum and buns where you brush a little oil on the steamer. The sticking was a little better that time, however they still got a little bit stuck and ripped on me.
So if I made them again I would try either brushing more oil on the steamer basket, or putting them on something like a lettuce leaf or parchment or oiled tin foil, very traditional with bao or soft dim sum doughs. So just FYI. Maybe this will not be an issue using a microwave? I didn’t try that method.
How do these taste? Pretty good. The little bao buns are fluffy and soft and a little chewy. The shrimp patties are also soft and had a pretty nice taste, where you can taste that they are made with shrimp. The dipping sauce that comes with these has lemon grass and ginger and is a pretty nice match flavor-wise. Naturally you could also add something to their sauce (like Chili Crunch or LaoGanMa for example) A squeeze of fresh lime or lemon would not be amiss. I also tried some SWEET CHILI SAUCE and that went well with these and was good mixing their sauce with that.
TIP: As these are just soft, you need to add a little bit of veggie for texture. As per the “serving suggestion” on the package which says, “top with julienned cucumbers, carrots and cilantro”. You have to add a few veggies for the contrast in texture with the soft bun. Even a few slivers of cukes, carrots, or scallions will make these taste way better.
Cilantro? If you are a fan of cilantro that would be good (people seems to either love or hate cilantro. I love it).
I was able to make these into dinner for two with some other things. The two of us ate 4 buns each with fried rice and a little salad which proved satisfying. So either think of these as a snack or appetizer or you can make them into a dinner by adding something substantial along with them.
SHRIMP HACK? I did have one idea if you really want to improve these. Add shrimp! My hack with these if I make them again would be to add a cooked shrimp, butterflied and put that on top of the shrimp patty. Drizzle with sauce. I think that would make these outstanding.
Find these in the Frozen Asian section at Trader Joe’s. $4.99 for 8 mini buns (10.5 oz.)
“Drizzle on as a finishing oil for salads and roasted vegetables.”
Ingredients: Extra virgin olive oil, fresh Sicilian lemons
This was a new fall product at Trader Joe’s which got a little buzz around it. A nice extra virgin oil with a hint of lemony flavor.
LIMONE PREMUTO – a “cold pressed extra virgin olive oil with whole fresh Sicilian lemons” ($7.99 for about 8 oz)
This is for the real foodies. These types of oils are called “agrumato”.
Agrumato olive oil – “simultaneously crushing olives with fresh herbs or fruits together for exceptional flavor, distinct aromatics.”
It just says “Product of Italy”, so unclear to me if the oil is also from Sicily but I would assume it probably is. Other vendors of this type of (agrumato oil) usually say something like “this distinctive product is made by crushing fresh olives and Sicilian citrus fruits together. This unique process results in an extra virgin olive oil with a vibrant, bright citrus finish. The combination of olives and citrus fruits creates an oil that not only adds a refreshing twist but also brings an authentic taste of Sicily to your kitchen.”
This olive oil has a lovely flavor with that little bit of bitterness that hits the back of your throat, which is a sign of a high quality extra virgin oil that is fresh. There’s no visible lemon pulp or rind, its been filtered out but the oil looks a little cloudy from the pressing with the citrus. The lemon flavoring is subtle, just a hint in the background, its not strong at all. You want to taste this oil and you do.
When I’ve used this I’ve found that if I squeeze on some fresh lemon juice as well, it really improves everything, so suggest trying that. This is good as they say on salads and roasted vegetables, but you could drizzle it on practically anything, such as a pasta, or as a dipping for bread.
Trader Joe’s LIMONE PREMUTO costs $8 for just over 8 oz. In contrast TJ’s sells a 17 oz bottle of excellent SICILIAN EVOO for about $12 (which used to cost $10!) That Sicilian oil is double the size of this bottle. If I add a squeeze of fresh lemon and perhaps even a little lemon zest on my dish and get a similar effect, albeit my lemon is not Sicilian! Therefore though I like this oil, it’s a “specialty oil”, a little splurge. Still, you would be drizzling on just a bit of this. On a budget I would probably buy the bigger bottle of their Sicilian EVOO and add my own lemon, or garlic as desired.
Just for comparison, here’s a similar item on amazon, same size, $20 https://amzn.to/4kXGv8Z
Worth trying if you are into olive oils and can afford it for a small bottle. Otherwise I’d say go for the bigger bottle of the SICILIAN oil at TJ’s.
TJ’s says: “One of our perennial favorite (cheeses) is Trader Joe’s Toscano Cheese with Black Pepper, an exceptional cheese that you don’t have to save for a special occasion. As it ages, each wheel of cheese is hand-rubbed with cracked black pepper, so every wedge features a burst of mildly spicy pepper flavor—the closer you get to the outside of the wheel, the more pronounced the flavor becomes, yet it’s never overpowering. Serve it on crackers, grated over pasta or shaved onto a freshly prepared steak.”
This TOSCANO cheese is one of my favorite cheeses that Trader Joe’s carries. I find this to be quite special. The Toscano cheeses kind of tastes like Asiago. There are a few varieties of them. Here the black pepper, on the rind and in the cheese, adds quite a bit to the overall flavor profile. However the black pepper doesn’t overpower the wonderful cheese, it just adds a little something extra. They also have other versions of Toscano. Another good one being the one with a “Syrah” wine coating.
I like it on its own, sliced very thinly with Wheat Crisp crackers. It’s great with fruit, like sliced apples or grapes. With pasta? Excellent. I like to grate this over pasta. Superb with any pasta sauce or just butter and cheese using this.
This is a really nice cheese, but all the “Toscano” ones at Trader Joe’s are. A hunk now usually runs about 5-6 bucks ($10.99 lb)
“Traditional all butter Belgian biscuits”MADE IN BELGIUM
Fresh tasting. No preservatives. Super simple ingredients, the important one being butter of course. These are so buttery tasting as well as having a nice crunchy texture from the ridged waffle design.
They’re terrific, either on their own or paired with all kinds of things, sweet or savory.
I could easily see making an ice cream sandwich with them, just putting some ice cream (french vanilla?) between two cookies. Or just putting one on the side of your favorite ice cream. Or just eating with a cup of tea or coffee. So yummy. You can not go wrong with these cookies, and they’re three bucks no less.
I loved these.I would buy them again
Belgian Butter Waffle Cookies$2.99 (8.8 oz.)
“Each all-butter wafer is baked to a crispy golden brown that creates a straightforward, delicious waffle cookie ready to enjoy at any time. The flavor is somewhere between a freshly baked waffle cone and shortbread cookie and is as simple as cookies come, but oh, so delicious. Super buttery, with the ideal amount of sweetness, these Belgian Butter Waffle Cookies are more versatile than you may expect. Whether you are looking for an authentic European snack to accompany a cup of tea or a mug of coffee, a companion for ice cream, or a counterpart to cheese, cured meats, and peppers, Trader Joe’s Belgian Butter Waffle Cookies have a place in your shopping cart, your pantry, and your tummy.”
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