LA Mag, on Trader Joe’s, history


Why do people love Trader Joe’s so much?

Good piece, LA Mag online

http://www.lamag.com/features/story.aspx?ID=1515075


Our Haul of Trader Joe’s Goodies!



OUR “HAUL” FROM TJ’s OVER THE HOLIDAY…A BASKET FULL OF GOODIES! (I hope it lasts a while!)

Amazing 99 cents deals at TJ’s this Xmas


My checkout person told me during the holidays TJ’s puts on a lot of deals for 99 cents. Here are two examples of things I found today for just 99 cents each:

Gingerbread Man Kit”

Its one huge gingerbread cookie with packets of icing, candy buttons, and sprinkles that you add as customized decorations. The packages says “made in Germany” so I assume its tasty. For a buck, this is an easy and fun present for kids (or adults).

The Sample Station that day had these Chewy Eggnog Cookeis so I got to try them before I bought them (which were really tasty with the TJ’s coffee I had with them).

“Chewy Eggnog Cookies”

They are soft and chewy and have the typical spices that go in eggnog. They are tasty. They went amazingly well with the Winter Spice Blend coffee at the Sample Station.

Again,  TJ”s is selling these cookies for a buck. Who wouldn’t buy these to try?

Personally I stocked up on quite a few of both of these 99 cents steals, both to give as fun gifts and to put some in the pantry.

TJ’s Candy Cane Coal


Talk about an unusual item.

Trader Joe’s candy lumps of “coal”.

Minty chocolate crunchy bits. You can stuff them into stockings for a fun and unusual gift people WILL talk about. I sent these to my niece and nephew in Japan. I’m sure they are the only ones in Japan with this candy!

Eggnog Almonds


My local Trader Joes had a sign next to these candies, around Christmas-time…
“Oops – We bought too many of these; our mistake is your gain. Reg. price $3.99. Now $1.99”


Who could resist such a come-on? I bought some to try …and they are actually quite tasty.

They are good-size almonds inside with a white chocolate outer coating, and they do taste like “Eggnog”. They have that flavor profile and spices. You can see flecks of nutmeg in the coating.

As I’m a dark chocoholic I normally avoid anything with white chocolate (no cacao? thats not chocolate) as a waste of flavorless calories, but the spices make this into something tasty. Try them if you see them , especially for the overbuy “mistake” price.

TJ’s Fresh Cranberries (and RECIPE)


Every year this post becomes the most popular post around Thanksgiving, ENJOY~

FRESH VS. CANNED CRANBERRY SAUCE

To me the greatest sin one can make for Thanksgiving is not making the cranberry sauce from scratch and just opening up a can.

There is simply no comparison to MAKING YOUR OWN CRANBERRY SAUCE fresh, and no reason not to. It’s literally the EASIEST thing in the world to make. If you do it this year, I promise you everyone will say how wonderful the cranberry sauce is. Seriously it could not be easier to make. Recipe follows….

If you’ve never made your own cranberry sauce and are used to opening a can of that jiggly jelly stuff (ugh!) you owe it to your family to make it this year. The “work” involved may take you about 1 minute, plus maybe 15 minutes just letting it do its own thing cooking. TIP: Make it at least an hour ahead of eating so it can be served at room temp (hint, even better do it one or two days before to get it out of the way). It will set up beautifully in the fridge. Take it out of the fridge an hour or so before eating.

EASY “RECIPE” :  Open bag. Dump berries in a pot. Add one cup water* and one cup of sugar. Bring to a boil. Basically that’s it. When it boils, just lower the heat down to a simmer and let it alone until the cranberries “pop” in about 15 to 20 minutes. When the berries have popped, they’re done so just turn off the fire. DONE! Let it cool for 30 minutes or so. As it cools it will thicken up (cranberry skin contains a great deal of pectin, a natural thickener).

If this easy recipe seems “too easy” for you and you want to get a tiny bit fancier and more creative, here are things you try…  * Instead of water, you can use orange juice. A bit fancier? Grate in a little orange zest. Even more creative? This year I added a tiny bit of cayenne pepper and a pinch of fennel seeds and some lime juice. Ginger can be nice in a cranberry sauce.

Once you try this you will be shocked at how easy it is to make and how infinitely better this fresh sauce is over the canned stuff. At the time of this writing a 12 oz. bag cost $1.99, a decent price. (UPDATE: 2018, a bag was $3.49 at TJ’s) Update 2: 2022, a bag was back down to now $2.29. UPDATE 2023: Organic ones are $3 a bag so buy those!

You can even buy an extra bag of berries and throw it as is in the freezer where it can keep for a few months if you want it outside of just Thanksgiving.  It goes great with grilled chicken breasts.

Once you make your own, you will realize how easy it was to make and and like me, will never buy the sauce in a can again, or even TJ’s pre-made stuff.

 Now go, and sin no more…

#DIY #CranberrySauce

RECIPE VARIATION: Indian Cranberry Chutney. In a saute pan, melt a tablespoon butter, and add some chopped garlic, a quarter chopped onion and saute stirring for 3 minutes. Add a teaspoon of TJ’s curry powder (or more to taste) and cook one minute. Add the zest of one orange and its juice with 1/4 cup of water and 1/4-1/2 cup of brown sugar or Palm Sugar (or more or less to taste). Add the package of cranberries and simmer 25-30 minutes stirring frequently. If you want heat add a few dashes of Cayenne or your favorite Hot Sauce (PeriPeri, Green Dragon.…) to taste.

Trader Joe’s Wasabi Arugula


A RAVE

It would seem the taste-makers at Trader Joe’s have a real thing for Wasabi. They have Wasabi Mayo, Wasabi Roasted Seaweed Snacks, among others… and this latest new product,“WASABI ARUGULA”. This is somethng pretty new I saw in the Produce section (at least in my area, NYC). As it says on the package this is “Arugula with a little extra punch”. Its does have a very nice spicy bite to it (and no, there is no “wasabi” in it, its a natural thing). It’s very good. I love this stuff! As I said, It doesnt have wasabi added to it, its just what they are calling a “spicier” variety of arugula, more than the “Wild Arugula” they have sell.

Arugula has always been very popular in Europe. Its slight bitterness and spiciness can be very delicious in salads. Its “Rucola” in Italian, “La Roquette” in French and called “Rocket” in English. Well known in rural areas of the U.S. and Canada, Arugula basically grows wild and can the wild version is harvested for salads. Call it an “edible weed”?

I’ve always found TJ’s regular arugula a bit bland, compared to that which I buy loose at Fairway Supermarket. Fairway’s arugula, sold loose, is very good, but of course its more pricy than TJ’s. Fairways sells for about $6/lb. TJ’s Arugula sells for $1.99 for a 7 oz bag (which by the way a few months ago used to be an 8 oz bag; but shh… we are not supposed to notice TJ’s is giving us less – typical hidden price increase). However this new “Wasabi” version sells for a bit more: Its $2.49 for a 7 oz bag. Maybe it was the day I bought it, perhaps it had just come in, but it seemed fresher to me than the “regular” arugula I usually buy, which always almost goes bad before you can finish it. The package of the Wasabi Arugula recommends how to store it which will help you keep your arugula longer. Slit the bag open then fold over the top and seal it with a clip, after gently squeezing out extra air in the bag. Try not to crush or smush it in the fridge too.

LINK TO FEARLESS FLYER ABOUT IT

Trader Joe’s Artisan Bagels


Trader Joe’s Artisan Bagels:

These were a fairly recent addition I noticed in TJ’s BREADS area. They looked promising and so I had to try them.

Now of course Trader Joe’s sells many other kinds of bagels. I’ve bought the “The Bagel Spinoza” (with that weird picture with ’it bagels the mind’ as the motto… huh?) a few times but frankly found  them to be seriously in the “Just OK”Department. As usual in many commercially factory made bagels, The Bagel Spinoza does not have anywhere near the real chewy texture and bite of the classic, true “New York Bagel”. Why? Well a real and true bagel is made by a rather unorthodox baking method of both, boiling and then baking it. Yes, you read that right…BOILING (bread). To make a true bagel, after the bagel is formed into the round shape which is best by hand, aka a ’Hand Rolled’ bagel, the raw dough is thrown into boiling water and first BOILED for a few minutes prior to being put in the oven and baked (sounds crazy maybe but seriously folks, that is exactly how real bagels are made).

This classic technique is what makes a real bagel very chewy on the inside and slightly crusty on the outside, and what makes a really good bagel taste and feel so good to bite into, and so damn bagel-y delicious. The dual cooking process gives bagels a unique combination of chewy interior plus baked exterior.

Trader Joe’s Artisanal Bagels look like true real NY bagels, and it boldly states on the rather attractively designed bag, both “Kettle Boiled” and “Hand Shaped”. Not to mention the golden words: “BAKED IN NYC – baked fresh daily”.  Naturally I had to try these babies. Guess what? They are damn fine, tasty bagels. Far better than your average store-bought bagels.

Personally unless I will be using them immediately, I usually freeze my bagels soon after buying them, cutting them in half  first (carefully of course!) so they are easier to handle and faster to defrost after being frozen. I generally tend to toast my bagels in the a.m, and these TJ real bagels make for an excellent toasted bagel. TJ’s Artisanal Bagels come 3 in a bag, and they sell for $1.99, at least in my area, NYC. They come in a few varieties. I liked the “Everything bagel” which has poppy seeds, sesame seeds, garlic,and onion. You should definitely try these if they are available in your area; I’m not sure since they are “Baked in NYC” if they ship all over the country, but if you see them, try them.

FROM THE PACKAGE:  “Made from scratch by experienced craftspeople, our Artisan Bagles are hand-rolled and kettle-boilded using the highest quality ingredients.  Master bagel makers spend hours preparing the dough, hand shaping each bagel, then kettle-boiling in small batches, never taking shortcuts that might shortchange quality.”

A RAVE

Nutritional Info: 1 bagel, 5 oz.= 370 calories

TJ’s Refried Black Beans “With Jalapeños”


“High in Fiber and a Good Source of Iron”

Says so right on the front label and all true. This is a very healthy thing for you to eat. And since a can costs just 99 cents, it’s very economical too. Now if you are not familiar with “Refried Beans” there are a few things you should know. One is in Spanish “frijoles refritos” is slightly misleading in that while it literally can be interpreted as “re-fried beans” they are not “fried” twice, they are “cooked twice”, first the beans are boiled, then they are mashed/fried with some kind of fat. Authentic Mexican FRIJOLES REFRITO are either pinto, black, or other beans that have been cooked till very tender, and then mashed till they are a smooth paste. The mixture is cooked with onions and garlic and spices in some oil or fat (traditionally manteca (lard) is used but more ‘modern, healthy’ versions may use olive oil). Manteca does give the beans the best flavor though!  Cooked until a thick paste, Refritos generally is eaten with corn tortillas in one form or another, or simply put on the plate as a side. Of course the famous combination of Corn and Beans eaten together create a complex protein that is equal to meat protein, and are eaten in many places all over the world to sustain a population. In Mexico this is very true. This classic combination is both a high quality protein at a relatively low cost compared to meat/chicken/etc, and is a staple eaten daily by MILLIONS of people around the world.

However Trader Joe’s Refried Black Beans are a much simplified version of this classic bean dish. The ingredients list says simply : Black beans, water, sea salt, spice, jalapeños. So actually since there is no fat of any kind listed, in truth these are not really “refritos” at all! You could eat them this way just out of the can, but I find them just so-so that way, I think of them as a time-saver over making my own beans (soaking overnight, etc) and mashing them. Tasting these you may say as I did, “what where’s the jalapeño’s?” Are there really Jalapeño peppers are in this?? They seem non-existant taste wise so I assume the amount is miniscule.

When you open up up the can, be aware this beans don’t look too appetizing till prepared (frankly one could say it looks like dog food) but it will look fine after you heat them up and hopefully gussy them up as I suggest .

Anyway think of this can as a starting point to something. If you invest a mere 5 minutes to improve these* to make them tastier and more authentic, you will be rewarded with something twice as good as the way they taste right out of the can, I promise you. Here’s what I suggest you do with these mashed black beans – Smash or chop up a fat clove of garlic and toss it in a non-stick pan, over medium heat with a nice slug of good Olive Oil (I used TJ’s Spanish EVOO). Add the bean paste from the can (carefully! it may spit in the hot oil)  Perhaps add some diced fresh or pickled jalapeños or other chile peppers ‘to taste’. A great thing to add would be one small can of TJ’s Roasted Green Chiles, chopped up. A little diced onion sauteed for 5 minutes in the oil before the beans go in couldn’t hurt and will add much flavor to your Frijoles Refritos. Now add some spices: oregano, cumin if you like it, a dash of red pepper flakes plus a good sprinkling of black pepper. Taste for salt. Cook the the beans, pushing down with a wooden spoon, mixing into the oil and every now and then stirring and making sure they don’t burn as they cook. Use a low flame. Cook the mixture for about 5-10 minutes until the paste softens up, moves freely (If too thick, add a tiny pinch of water) until the Frijoles look smooth and smell wonderful. If you like spicy, a few splashes of your favorite hot sauce would go well added now. There….much improved over just opening this can.

Are you so Lazy that reading the above makes you say all that sounds like way too much work? Wow you are a lazy bum! OK then if you do nothing else, at a minimum when you heat the beans up just add some olive oil and lots of black pepper and some hot sauce to the pan.

Eat your Frijoles Refritos with tortillas, tostadas…. Use as fillings in burritos. Add salsa, cheese, tomato, greens. Refritos are also great served as a side with a sprinkle of cheese, maybe some mexican style rice, and possibly some Trader Joe’s Soy Chorizo.

If you’ve never had these before, try them, or their cousin Trader Joe’s Pinto Refried Beans with Salsa.  Those are also quite good. They are very tasty when jazzed up a little, so filling, healthy and economical it’s not even funny. Your heart and cholesterol will thank you, especially since you made them with olive oil and not lard (thought authentic manteca does taste best, sorry!)  For a dollar you can easily always keep a few cans of these in the pantry.

RAVE.

VEGAN FRIENDLY

 

 

A Week In The Life Of A Trader Joe’s Employee


If you are interested in how Trader Joe’s works, you may find this interesting. It’s part of a Huff Po series called Food Informants – “a brand-new, week-in-the-life series profiling fascinating people in the food world”. This post from the series is from a TJ’s employee.

I find it has a few interesting facts one can glean about TJ”s employee conditions (which sound better than your average supermarket’s working conditions) and the Trader Joe’s corporate mentality as an employer.  I’ve noticed that TJ’s employee’s seem more engaging with customers than any supermarket I’ve been to – as if they’ve been drinking the Kool-Aid. It seems partly that this is what they are instructed to do with customers, but also it does seems TJ’s hires employees who seem to be “people persons”. I’ve been told by staff they have very good benefits. I like that TJ’s recognizes that people should not be stuck doing the same thing all day and lets them rotate around tasks and doesn’t make them work a whole shift at Checkout (which this employee says is the most tiring thing).

I had someone I know tell me they did not like the way TJ’s employee’s engaage them in small talk while checking out. I find it totally refresing and humanizing – even if the employees are encouraged to do so. As “Jane” states customers can be very rude and condescending to Checkout people, “especially where she works” Gee – I wonder if its NY?

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