Easy Home-Made Pizza using TJ’s Pizza Dough (Re-Visited!)

04 Mar 2012 14 Comments

by promacnyc in General, Prices, Products, Rave, recipe, Recipes, Trader Joes, update Tags: , , , , , , , , , , , , , , , , ,


I noticed that the all-useful TRADER JOE’S PIZZA DOUGH which had been only 99 cents (!) for as long as I can remember, went up to bit by bit and is now $1.29. While I loved it for under a buck, its still not a bad deal, say compared to Whole Foods prices.

The “pizza recipe” post I did before seems to be one of the more popular posts here, so I’m re-visiting the topic of PIZZA (Yeah, baby!) Pictured below is yet another pizza I made for dinner using TJ’s ever useful bag of Pizza Dough sold in the refrigerator section.

To make this I used some homemade spaghetti sauce, with some extra veggies I had leftover from another dinner (eggplant, peppers, and onions). Mozzarella, and some hot Italian sausage. At the end I put on some cooked Kale with garlic I had made another night too. See, part of the “pizza night” ethos is to use up whatever one can find in the fridge, that might work on it!


Seriously, doesn’t this home-made pizza look so damn yummy and delicious that you wish you could eat it right now?! Well guess what, you can! Make your own pizza at home, folks. No really, it’s pretty easy. Do you need to use home-made sauce? Of course not, a jar or canned sauce like TJ’s Marinara would be fine. Making your own pizza is easy, fun, super delicious and is of course cheaper than buying one. There is nothing like eating a pizza you made yourself and just pulled fresh out of your oven, bubbly and browned. If you have never made pizza at home before, you must try making one yourself at least once. I promise once you do, you’ll want to make a pizza once a week. Every time I go to Trader Joe’s I buy a package of dough to keep in my freezer to always have it on hand for these occasions. It will defrost on the counter in about 3-4 hours (or leave to defrost in the fridge overnight).

Is a Recipe needed to inspire you? OK then heres how to make a pizza:

pizza5HOMEMADE PIZZA WITH TJ PIZZA DOUGH

Ingredients needed: 1 package of TJ’s Pizza Dough, about 8 ozs of some sauce (Marinara, etc),  about 1/2 lb cheese (Mozzerella, Parmesan, Pecorino, Grana Padano, Jack, etc ) and using more than one cheese is even better (optional: fresh garlic, diced tomato, fresh/dried basil, onion, parsley, cooked mushrooms, zucchini, broccoli, kale, etc) and of course Italian Spices (oregano, basil, rosemary, red pepper, black pepper….)

1) Take your (defrosted) package of TRADER JOE”S PIZZA DOUGH out of the fridge –  leave it out at room temperature for at least one hour (the package says ’20 minutes’ but it is too short). Room temperature dough will be easier to work and press out,so plan ahead! (around the 1/2 hour point, turn on to pre-heat your oven to 450-500…very hot) Do not nuke it.

2) Prepare a clean work surface thats large enough to work your dough on. Dust it with flour. Remove the dough from the package (TIP: Its sticky! I invert the plastic bag to remove and just keep tugging and pulling till I get it all out). Dust the dough with flour so you can work it. Now you shape it. With your hands well floured and adding a little extra flour (or cornmeal) on the surface of the dough as needed, start to press out the dough using your fingers. Keep working and turning it until it is your desired size and shape. I generally use a square non-stick “half-sheet pan” to cook my pizza in. Its a little trickier to make the dough into a square/rectangle instead of a round but I like it like this. If using this kind of sheet pan, put a little olive oil in the pan on the bottom, put in your dough, put some oil your fingers and on top of the dough and work it into shape using your fingers, pressing it out gently. The oil will help you to stretch it out and work the dough towards the corners. Let the dough rest five minutes if you find its not ‘listening’ and keeps pulling back on you. Normal dough behavior. Just let it rest 5-10 minutes, then come back. Try to be careful and not to make the pizza “too thin” (or rip it!) if you can. And not too thick either or it will be tough! Get it just right. Build up the outside edge a bit. You can gently brush the edges with some olive oil if you want (optional). Another Option: Use a rolling pin to get it started and transfer that carefully to the pan and then work it. Remember if its the pan style its a rectangle you are shooting for. Shaping the dough is the only tricky part of making a pizza. The more you do this, the more you will get the hang of handling dough. If its not perfectly shaped your first time don’ worry. It will still taste as good! Don’t give up. Check YouTube for some videos on making pizza, study a bit, practice and keep doing it. You will get the hang of it and find it much easier in future. If you want to go the traditional round pizza route, of course try that. Moving the raw pizza into the oven is a tricky part, though personally I have found a square one in a sheet pan works.

IMG_0003READY TO ASSEMBLE (I am using smoked mozz and a little provolone) 
Now that you have your pizza dough base ready, its time for the ingredients
3) Spread your tomato sauce out with a large spoon. Do not oversauce – that will make the pizza harder to cook evenly and soggy. Add sauce as a thin layer. Now add your other ingredients, again in moderation, and spaced out. Don’t place too much stuff on it. Sprinkle on grated mozzerella or other cheese as desired. I like to use more than one cheese (Parmesan is great as well as Grana Padano) If using sausage, pre-cook a bit just till you can slice easily (I cooked mine covered for 5-6 minutes, let it cool in the pan, then sliced it up and added it) Add extra spices as desired (Oregano, Rosemary, Basil, Red Pepper flakes….). Add fresh cracked pepper. Drizzle a bit of Olive Oil all over just before baking (Are you vegetarian? Vegan? Adjust the ingredients as needed. I’m sure you know how. Soy cheese perhaps?)

4) BAKING: When its ready to bake, place the pizza in pre-heated 450-500 degree oven. Very hot! Real pizza ovens are much hotter than your home oven can go but we can work with just longer baking. TIP: I have started to put the pan on the oven floor for 7-10 mins then move it to the middle or top rack for the rest of the baking time. This really bakes the bottom (if you don’t have a pizza steel or stone). If moving it sounds too complicated, just use the middle rack.

Check pizza after 15-18 minutes (ROTATE the pan after 10 minutes, to even the baking. The pizza will probably need a total of around 20-25 minutes to bake, but your mileage may vary, as every oven is different. Check it frequently until you think its done. When it is done, I think you will know; it should be bubbly and slightly browned on top (as well as the bottom) However be careful not to over-cook your pizza or it may be a bit tough. Real pizza ovens are 600-900 degrees or hotter, so a pizza bakes in mere minutes….we just do our best with our regular home ovens. When your beautiful pizza looks – and smells – like its done, it probably is, so remove it from the oven. Check it. If its finished, you should let it rest 2 minutes before cutting as it will be easier to slice. Yes, waiting is the hardest part. SLICE it up with your favorite tool. I’ve got a pizza cutter from a 99 cents store, and it works fine. Believe it or not I even use kitchen shears to cut up pizza, and that works fairly well. If you have fresh Basil, now is the time to add it – use kitchen shears as I learned to do watching master pizza maker Dom DeMarco at the legendary DiFara’s Pizza in Brooklyn)! Dom’s pizza’s are to die for.

IMG_0002Before and After. The hardest part in the above may be waiting 20 minutes for the pizza to come out of the oven.

IMG_0004

The thing is, once you get the hang of making a pizza yourself a few times you will find its really not that hard to make, nor takes that much time. You must try making pizza yourself.

Please leave some feedback on your successes (or failures)

UPDATE / TIP: I have been experimenting with “aging” the TJ dough in the fridge and let it sit for a few days before use. It will ferment slowly and will get sourdough-y taste this way as the dough ferments. Try this aging for 1 (or 2 days) past the “sell by” date. Experiment with the aging of the dough tip and see if the crust and flavor is improved. I find it so.

Personally I have found the regular dough is the best version TJ has  – I have found the whole wheat version too tough, and the herbed version too off-tasting and bitter. Your mileage may vary. If you really want great pizza, eventually you may even make your own dough!

Buona Fortuna (good luck!) and Enjoy…

Instructions as written on the package ( i don’t find these accurate!):

Gently remove dough from bag and place on lightly floured work surface. Let dough rest for 20 minutes, then, for best results, stretch by hand or roll out with rolling pin to 12-inch diameter. Top with your favorite toppings and bake in a preheated 450 degrees oven or BBQ grill for 8-10 minutes, or until cheese begins to boil and the bottom of crust is golden brown.Use a hot pizza stone or lightly oiled pan for optimum results. Mangia!

(another pizza: this used feta cheese, tomato, onion, capers, garlic, olive oil, basil, arugula…) 
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AND YET MORE PHOTOS OF MAKING OF A PIZZA USING HOMEMADE DOUGH

HALF ZUCCHINI / HALF TOMATO

TJ’s Fresh Cranberries (and RECIPE)

23 Nov 2011 3 Comments

by promacnyc in All Natural, can, condiments, DIY, Fall Season, fresh, General, Pantry, Prices, Products, Rave, recipe, Recipes, Staple, Trader Joes, Uncategorized, update, vegetarian, WhatsGoodAtTJ? Tags: , , , , , , , , , , , , ,


Every year this post becomes the most popular post around Thanksgiving, ENJOY~

FRESH VS. CANNED CRANBERRY SAUCE

To me the greatest sin one can make for Thanksgiving is not making the cranberry sauce from scratch and just opening up a can.

There is simply no comparison to MAKING YOUR OWN CRANBERRY SAUCE fresh, and no reason not to. It’s literally the EASIEST thing in the world to make. If you do it this year, I promise you everyone will say how wonderful the cranberry sauce is. Seriously it could not be easier to make. Recipe follows….

If you’ve never made your own cranberry sauce and are used to opening a can of that jiggly jelly stuff (ugh!) you owe it to your family to make it this year. The “work” involved may take you about 1 minute, plus maybe 15 minutes just letting it do its own thing cooking. TIP: Make it at least an hour ahead of eating so it can be served at room temp (hint, even better do it one or two days before to get it out of the way). It will set up beautifully in the fridge. Take it out of the fridge an hour or so before eating.

EASY “RECIPE” :  Open bag. Dump berries in a pot. Add one cup water* and one cup of sugar. Bring to a boil. Basically that’s it. When it boils, just lower the heat down to a simmer and let it alone until the cranberries “pop” in about 15 to 20 minutes. When the berries have popped, they’re done so just turn off the fire. DONE! Let it cool for 30 minutes or so. As it cools it will thicken up (cranberry skin contains a great deal of pectin, a natural thickener).

If this easy recipe seems “too easy” for you and you want to get a tiny bit fancier and more creative, here are things you try…  * Instead of water, you can use orange juice. A bit fancier? Grate in a little orange zest. Even more creative? This year I added a tiny bit of cayenne pepper and a pinch of fennel seeds and some lime juice. Ginger can be nice in a cranberry sauce.

Once you try this you will be shocked at how easy it is to make and how infinitely better this fresh sauce is over the canned stuff. At the time of this writing a 12 oz. bag cost $1.99, a decent price. (UPDATE: 2018, a bag was $3.49 at TJ’s) Update 2: 2022, a bag was back down to now $2.29. UPDATE 2023: Organic ones are $3 a bag so buy those!

You can even buy an extra bag of berries and throw it as is in the freezer where it can keep for a few months if you want it outside of just Thanksgiving.  It goes great with grilled chicken breasts.

Once you make your own, you will realize how easy it was to make and and like me, will never buy the sauce in a can again, or even TJ’s pre-made stuff.

 Now go, and sin no more…

#DIY #CranberrySauce

RECIPE VARIATION: Indian Cranberry Chutney. In a saute pan, melt a tablespoon butter, and add some chopped garlic, a quarter chopped onion and saute stirring for 3 minutes. Add a teaspoon of TJ’s curry powder (or more to taste) and cook one minute. Add the zest of one orange and its juice with 1/4 cup of water and 1/4-1/2 cup of brown sugar or Palm Sugar (or more or less to taste). Add the package of cranberries and simmer 25-30 minutes stirring frequently. If you want heat add a few dashes of Cayenne or your favorite Hot Sauce (PeriPeri, Green Dragon.…) to taste.

Trader Joe’s Wasabi Arugula

29 Oct 2011 Leave a comment

by promacnyc in New, Products, Rave, Trader Joes Tags: , , , , , , , ,


A RAVE

It would seem the taste-makers at Trader Joe’s have a real thing for Wasabi. They have Wasabi Mayo, Wasabi Roasted Seaweed Snacks, among others… and this latest new product,“WASABI ARUGULA”. This is somethng pretty new I saw in the Produce section (at least in my area, NYC). As it says on the package this is “Arugula with a little extra punch”. Its does have a very nice spicy bite to it (and no, there is no “wasabi” in it, its a natural thing). It’s very good. I love this stuff! As I said, It doesnt have wasabi added to it, its just what they are calling a “spicier” variety of arugula, more than the “Wild Arugula” they have sell.

Arugula has always been very popular in Europe. Its slight bitterness and spiciness can be very delicious in salads. Its “Rucola” in Italian, “La Roquette” in French and called “Rocket” in English. Well known in rural areas of the U.S. and Canada, Arugula basically grows wild and can the wild version is harvested for salads. Call it an “edible weed”?

I’ve always found TJ’s regular arugula a bit bland, compared to that which I buy loose at Fairway Supermarket. Fairway’s arugula, sold loose, is very good, but of course its more pricy than TJ’s. Fairways sells for about $6/lb. TJ’s Arugula sells for $1.99 for a 7 oz bag (which by the way a few months ago used to be an 8 oz bag; but shh… we are not supposed to notice TJ’s is giving us less – typical hidden price increase). However this new “Wasabi” version sells for a bit more: Its $2.49 for a 7 oz bag. Maybe it was the day I bought it, perhaps it had just come in, but it seemed fresher to me than the “regular” arugula I usually buy, which always almost goes bad before you can finish it. The package of the Wasabi Arugula recommends how to store it which will help you keep your arugula longer. Slit the bag open then fold over the top and seal it with a clip, after gently squeezing out extra air in the bag. Try not to crush or smush it in the fridge too.

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LINK TO FEARLESS FLYER ABOUT IT

Trader Joe’s Tea Tree Oil Soap

09 Jun 2011 4 Comments

by promacnyc in Discontinued, General, Prices, Products, Rant, Trader Joes Tags: , , , , , , , ,


Trader Joe’s Tea Tree Oil “Pure Vegable Soap” looks like and according to the ingredients is almost exactly the same formula as their wonderful Oatmeal and Honey soap. Ingredients on the label are identical except instead listing oatmeal flakes and honey as ingredients, this lists Tea Tree Oil in the ingredients. The fragrance of this soap is a bit less pronounced than the Oatmeal Honey one, which smells so good I think I could almost eat it.  This is more subtle. While I do frankly prefer the Oatmeal version, this too is very good, and I like it very much as well. If you Google it, you see it has very good reviews on some sites for many types of skin problems. Tea Tree Oil is supposed to possess certain medicinal properties, such as being an anti-fungal & antiseptic agent.

All I know is my face does feel incredibly clean and grease free after washing with this. In the shower, its also feels kind of “cooling” to the skin, and feels a tiny bit like Dr. Bronners* (my favorite soap in hot weather is Dr. Bronner’s Peppermint Soap) But this may be my close second. Like Dr. Bronner’s Peppermint soap, this soap is definitely good for cooling off in hot summer-time weather. It sells for a little bit more than TJ’s Oatmeal soap (1.99 for 2 big bars of this vs. $1.70 for the Oatmeal / Honey soap). However compared to fancy, pricey skin soaps, this stuff is an ABSOLUTE STEAL at $1/bar. Try and see what you think.

 

UPDATE: THIS SEEMS TO BE NO LONGER AVAILABLE 

*DISCONTINUED*  

SEE COMMENTS BELOW.

RANT

Moroccan Couscous (Recipe)

24 May 2011 Leave a comment

by promacnyc in General, Products, Rave, Recipes, Trader Joes Tags: , , , , , , , , ,


Heres a fairly easy recipe for a Moroccan-style Couscous. Trader Joe’s sells their packaged brand of a whole-wheat “instant” couscous which is quite good, and could not be easier to make. The term “couscous” refers both to the dry, uncooked semolina pellets, and to the ready-to-eat dish of light, fluffy cooked grains topped by the marga.  The marga is the vegetable laden stew portion of a “couscous”. Chickpeas are one of the main ingredients in the marga. If I can, I generally start with dried chickpeas which like most beans need to be soaked overnight, and then cooked for an hour or two. In a pinch, canned chickpeas can be used too, and Trader Joe’s sells both regular canned as well as organic canned chickpeas (garbanzos). Chickpeas are a legume which are very healthy, and very high in protein, high in fiber, and to me, mighty tasty, probably my favorite of all beans or legumes. Of course they are the major component in hummus, which TJ’s sells tons of too. BTW I have a feeling if you used Trader Joe’s Indian “Spiced Chickpeas” which come in a foil pouch they might work great in this dish and give you a good deal of lovely spices that would work perfectly with this dish. Try it, experiment!

Moroccan Couscous

3-4 cloves garlic, minced
2 onions, sliced
3-4 stalks celery, sliced thick
3-6 big carrots, sliced thick
Chickpeas, dried or canned (use either 1/2 lb. dried chickpeas, soaked and cooked 1.5 hrs -or-
1 can Trader Joe’s Chick Peas (garbanzos) rinsed, drained
1-2 med. potatoes, diced
1-2 turnips, or daikon, peeled, cubed
2 zucchini or yellow squash, sliced thick (add during last 10 mins to not overcook)
1 lg (28oz) can tomatoes with basil
Stock (chicken or vegetable, fill empty 28oz can)
Cilantro, chopped
Parsley, chopped
Asstd Morocan spices (tumeric, cumin, coriander, ras el hanout, red pepper, pepper), or you can use Curry Powder, which has most of these. About 1tbs; Salt, Pepper
(optional) Raisins

Saute garlic and onion in olive oil, for 3-5 minutes. Add the vegetables and saute for five minutes, stiring occasionally. Add the tomatoes (break up with fingers), the liquid (stock), and the chick peas. Add the spices and salt. Simmer the “marga” for 30-40 mins on low-med heat. Taste for seasonings. When done, add a handful raisins (even some dried cranberries). Garnish with cilantro.


Couscous: prepare according to directions. Fluff. To plate, put down a bed of couscous and create a “hole” in the center. Add the stew to the center. Serve with Harissa, or hot sauce, or Sriracha

ADDITIONS: Serve with your protein of choice (roast chicken, lamb, or merguez sausage, or shrimp or fish) A Mixed Grill makes a “couscous royale”. Keeping it Vegetarian is fine too of course (You could try SOY CHORIZO and see if that is good in this)

If you want to know a lot more, here is some detailed background about authentic couscous.

Couscous also makes a good side dish or a subsitute for rice or another grain. Its great in salad, room temperature or cold, so excellent for summertime (and as you only need to boil water and turn off the pot, does not heat up a kitchen.

I keep a box of CousCous in my pantry at all times. One of the handiest things you can have.

RECIPE: Veg. Tacos, Roasted Corn & Soy Chorizo with homemade tortillas

15 May 2011 Leave a comment

by promacnyc in Products, Rave, Recipes, Trader Joes Tags: , , , , , , , , , ,


Made this for dinner the other night. I had some very interesting looking corn I had gotten, check out the color: Purple! I’m not sure I ever saw this before (no, it wasnt from Trader Joe’s, I got it at uptown Fairway) This omnivore decided to go vegetarian that night and make dinner featuring the corn with Trader Joe’s Soy Chorizo. I even went whole hog and made fresh, homemade Tortillas de harina (flour), something I’ve been working on, trying to get better and better at. I watched a lot of videos on YouTube for tips.

To go with the tacos, I made a quick Salsa in five minutes, and let it blend for a 1/2 hour. When all was ready the Tacos got topped off with the salsa, some shredded cheese (Jalapeño Monterey Jack from Zabar’s) and some Arugula (TJ’s Wild Arugula).

How did it taste? Great. The roasted corn was excellent with the TJ Soy Chorizo, which really adds a lot of mexican flavors and spices, and the potato in the filling makes it taste hearty. Topped off with some salsa and jack cheese this was a damn tasty taco, vegetarian or otherwise.

Isn’t this pretty wild looking? No photoshopping here; this is the color!

I got my little assembly line to roll out the flour tortillas; Did about 6 for two people. Below, cooking on the griddle. If the griddle or pan is hot, they do not take long. About 1-2 mins on the first side and less than 1 min on the second side. Keep them warm in a cloth covered basket while you finish cooking all of them.

Dinner is served.

RECIPE: Vegatarian Tacos made with Roasted Corn, Soy Chorizo, and potato with Homemade Flour Tortillas

Taco Filling
2 ears, fresh corn, taken off the cob
2 cloves garlic, minced
1/2 “tube” of Trader Joe’s Soy Chorizo (ie, about 3 oz?)
1 med. potato, diced
1 med. onion, diced

Monterey Jack cheese, shredded

Carefully take the corn off the cob using a sharp knife. Get it all and be sure to scrape the cob with back of your knife to get the good healthy germ. Heat a skillet with 1 tbs of olive or veg. oil. Toss in the corn, minced garlic, 1/2 the diced onion.
Cook on high heat till corn browns a little bit; five to ten mins. Remove from pan and set aside
Add diced potatoes, another tsp. oil, lower heat, cover the pan and cook 10 mins, turning occasionally; Cook, stirring occasionally another 5-8 mins till evenly golden brown; Add the Soy Chorizo. Add the roasted corn in and stir gently to combine all. Taste for seasonings,turn off heat, keep warm.

Quick Salsa
(Easy but you can also just buy your favorite TJ salsa)
1 ripe tomato, diced
clove garlic, minced
1/2 onion, diced
fresh or pickled green chili, or a can or TJ’ Roasted Hatch Chilis (
Mix all above, add little salt, pepper, cumin, oregano, pinch cayenne

Flour Tortillas

This would be a little complicated to document in full. The easiest way is to learn the way I did, via YouTube. Heres one video that should show you how to ‘roll your own’ . Personally I use oil not shortening and much less than the amount in the many recipes to cut down on the fat, and find it still works pretty well. I did as you see use TJ flour (and baking soda! and Olive Oil!) Not too mention the Soy Chorizo =Trader Joe recipe!

Now of course if you don’t feel like doing all the “work” you could accomplish something close by picking up at TJ’s, tortillas (flour or corn, the Chili Lime ones would be good!) and salsa, and use the soy chorizo on its own (or with thier frozen corn?) and whip a similar dinner together in no time.

TJ’s TUSCAN PANE Sliced Bread

13 May 2011 23 Comments

by promacnyc in All Natural, bread, General, Prices, Products, Rave, Recipes, Trader Joes, WhatsGoodAtTJ? Tags: , , , , , , , , , , , , , , ,


RAVE:

You will see this bread on many a “Trader Joe’s Top 10” and “best products” lists, and rightly so. I think its one of the best breads they sell, among the best packaged bread I’ve had, period.

TUSCAN PANE is a good, country style bread. Pretty sure this is a slow rise sourdough; its usually full of air holes. Its has a very nice chewy texture and a good crust, of course which is better heated. In fact it gets 10x better toasted or grilled. Tuscan Pane makes unbelievably good toast, and many a morning this bread toasted is what I crave at breakfast. Top the toast with butter, jam, cream cheese, cheese, veggies or just about anything and you have a little slice of toast heaven. One of my faves would be with cream cheese and tomato. Or brie with jam, warmed till the brie is a bit melty.

A large 27 oz. loaf of Tuscan Pane original “white” was until recently $2.29. It has gone up to $2.49 (All wheat products are up) The Whole Wheat version goes for $2.69. Flavorwise I think I prefer the original “white” one to the whole wheat one but the whole wheat is still good too if you prefer that. I usually always prefer to buy whole wheat breads, but this one, not really. Since first trying this, this is yet another TJ product I’ve been become totally hooked on. I must have Tuscan Pane on hand at all times now. I keep it in the freezer; it keeps well frozen at least a week or two.

This bread can be the base of many easy sandwich, snacks and other recipes (croutons? yes!) I make quick and easy Bruschettas using this all the time. Here’s a fast, simple recipe:

BRUSCHETTA

-TJ’s Tuscan Pane

-Fresh garlic, ripe tomato, olive oil

Grill or toast a few slices of bread. When golden brown, immediately rub a cut clove of garlic on the bread. Take a slice of ripe tomato and ’smush’ it into your toast. If you want to be neat, you can dice your tomato and top it (but rubbed in is authentic Italian or Basque Pa Amb Tomaquet style) Drizzle on a nice splash of olive oil, sprinkle with some fresh black pepper and sea salt. A little herbage (basil) on top can’t hurt, but if you don’t have, thats fine.  If you want something heartier, add some sliced or grated parmesan or other cheese or perhaps some prosciutto. Done. YUM!

Good Rant! And some Trader Joe’s vs. Fairway stuff

07 May 2011 3 Comments

by promacnyc in General, Prices, Products, Rant, Uncategorized Tags: , , , ,


Speaking of “Trader Joe’s Rants” I happened to come across a very good rant on a blog by Leland in BK. I hope he won’t mind me linking to it and sending a few visitors over. He wrote it in 2006 but I think its just as valid now; See what you think. I think Leland made some interesting points about TJ’s produce.

PRODUCE: Ah ha. One thing I  always thought was that, compared to other aspects of the food it sells, Trader Joe’s fruits and vegs are not at the same level, generally speaking. For example compare the produce at TJ’s to lets say in my area, Fairway. Ask anyone in NYC and they will tell you Fairway’s produce is great. If you take a look at some of these videos on their site can you get some idea of what we are talking about. This stuff is FRESH, top-notch produce (cheap, no). Is Trader Joe’s produce up to this level? I can only judge the ones I have seen in Manhattan, which for all I know may not be indicative of all Trader Joe’s. Again, generally, I don’t think of their produce at the level of a Fairway. Perhaps Califorian TJ’s being closer to the produce may have better and more variety of produce? There is some produce I buy regularly at TJ’s. For one, their bags of organic carrots? They are the same price as Fairway’s non-organic carrots, 89 cents. That’s amazing. But I saw some corn today at TJ’s that I could not believe someone kept on the shelf. There were three ears of corn so old the husk was dried out like paper. It was garbage. I wish I had a camera to document that! Someone should commit hara-kiri in their produce section for that offense.

Fairway vs. TJ: Fairway, which has been here forever, is located 3 blocks away from the Trader Joe’s on 72nd St. and Broadway which opened up late 2010. So in the Upper West Side food vendor scene it was quite a big thing to have a potential competitor like Trader Joe’s open up a few blocks away! I’m not kidding, this made a for a ton of news in the blogoshpere:

http://www.foodandthings.com/2008/11/550/

http://www.crainsnewyork.com/article/20101029/SMALLBIZ/101029834

http://www.dnainfo.com/20101007/upper-west-side/trader-joes-wins-price-war-against-fairway-whole-foods

http://ny.racked.com/archives/2010/09/20/fairways_worst_nightmare_is_here_trader_joes_uws_is_open.php

http://www.yelp.com/topic/new-york-what-do-you-buy-at-trader-joes-and-fairway

I still shop at Fairway for many things. However I now also go to Trader Joe’s for many other things. If you are looking for very good olive oil at an AMAZING price, I give TJ’s the nod hands down. If you are looking for a “super Tuscan” olive oil of the kind that sells for $30 a half/litre Fairway has it. Me, I can’t afford that stuff and I love to use olive oil, liberally so personally for everyday use, I have become a HUGE FAN of TJ’s Olive Oil. I am bowled over by their olive oils value and what you get for your money compared to others. I especially like their Spanish Olive Oil. It sells for $5.99 a litre, and I say at that price, no one can come close: superb value for your buck. Is it the same as the $30 stuff Fairway might have? Perhaps not – however its not junk, it is a very decent olive oil. I have seen much crap oil, typically “pomace”, for the same price TJ’s sells Extra Virgin Olive Oils for. Oh, and TJ does sell “really good” olive oil (“Sicialian”, “Kalamata”…) I just haven’t tried these oils yet, but I have a feeling they must be good to warrant them making them “premium” prices vs. the “normal” stuff they sell.

I am going to guess that Trader Joe’s must have great sources of producers of olive oil and major financial clout; They must be able to make huge deals to purchase massive quantities of oil to be able to sell stuff this good for $6. As they say “we pay cash” and buy alot. Olive Oil I think is a key Trader Joe’s item. I think its the ONE item than almost instantly makes people into a “Trader Joe’s customer”. If you buy a bottle of TJ’s Olive Oil, you will have you will be returning. Its usually the first thing anyone going to Trader Joe’s notices and will tell you about. “Wow. They sell extra virgin for $6 bucks!” I’m pretty sure I’ll do a future post just about Olive Oil. Its a good topic.

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