“Kosher for Passover. Light and crispy with a mild flavor”
(seasonal item)
I like how Trader Joe’s puts a nice spin on matzos by saying they have a “mild flavor”. Let’s face it, matzos are at best bland so yes one could say a “mild flavor”. I find them almost tasteless on their own. But put some butter on them and then we’ll talk!
I tasted these Trader Joe’s matzo and they tasted like well matzo. In my time I’ve eaten plenty of matzos, and I am pretty Meh on them but especially with a premium butter all over them they make a good butter delivery system. While as a “cracker” or for a “base for hearty toppings” they remain rather bland, I have always found matzos to be best as a vehicle to put things on like a huge spoon of sweet delicious charoses (a sweet yummy mix of chopped apples, nuts and honey) or maybe made into a Matzobrei … as with addition of butter, eggs and some good jam and fried up they are pretty good.
Price wise this box of Matzo seems to be going for about half the price where I’ve just seen them in a supermarket and at Zabar’s. There they are at least $5 / box so this price is a plus.
If you are in the market for some matzo for your Seder, grab a box, and give these a try.
This is a recent, new addition in the area with the fresh salmon. Trader Joe’s has come up with a pre-seasoned ready to cook version with spices already added to their popular fresh Atlantic Norwegian farmed salmon. The fish marinates in the package and get imbued with the flavors. OK so what’s “blackened” mean anyway you ask? Well “blackened fish” is a preparation and seasoning trend that came out of New Orleans years ago, where it was made famous by the late N.O. chef Paul Prudhomme. The spice blend gives food a dark burnished or “blackened” color when cooked. Years ago it was a huge cooking trend especially as Prudhomme’s famous “Blackened Redfish”
The typical spice blend for blackening is a mix of thyme, oregano, paprika, cayenne, onion powder, garlic powder, sugar, salt and pepper.”
Trader Joe’s says this:
“Over the years, we’ve received many requests from our customers for pre-seasoned salmon, to make it even easier to go from the fridge to the dinner table. That’s precisely why we’re introducing Trader Joe’s Blackened Salmon to our fresh meat and seafood section.
These boneless, skin-on fillets come ready to cook with a mélange of savory (and slightly spicy) seasonings, including garlic, onion, smoked paprika, chipotle peppers, and demerara sugar all over it. As the fish cooks in an pan, oven, broiler, or especially the air fryer, this layer of seasonings creates a flavorful texturally satisfying Blackened outer crust.” https://www.traderjoes.com/home/products/pdp/blackened-salmon-seasoned-boneless-fillet-078215
It all sounded interesting to me and decided to check out these Blackened Salmon fillets to review.
As they say one can broil, pan fry or bake it as per the package and mention it works especially well cooked in your air fryer! (I don’t have one so can’t say)
I cooked the salmon pan frying it skin side down in a hot cast iron pan for 3-4 minutes, then put it under the broiler. Doing it this way can get the skin a bit crispy. I only gave it another 2 minutes on the top side under the broiler. As these fillets were on the thin side I was very careful not to overcook it. Personally I hate overcooked fish. My cook on fish is always to do it “just until it flakes”. In salmon’s case I like to still end up seeing the tiniest bit of pink. My wife sometimes makes me put her piece back for another minute, which to me is over cooked but I do hers as she likes.
So how did this “Blackened” salmon taste? Very good actually, the two of us found this seasoned salmon to quite tasty. I didn’t think they put a ton of seasoning on the fish so it wasn’t overdone with the spices and had just enough seasoning to add some nice flavor but not overpower the salmon.
I served the salmon with pieces of lemon and to go with it, some buttery mashed potatoes and a salad. This combination made a perfect yummy dinner that we both really enjoyed. In fact I could have easily eaten another piece of salmon! It was that tasty.
Trader Joe’s charges a bit more (of course) for the pre-seasoned salmon. $10.99 a pound whereas the regular fresh Atlantic Norwegian salmon goes for $9.99. I could not help thinking is it worth my paying an extra dollar per pound for a few spices? Literally all they do with this was sprinkle a tiny bit of seasoning and we know this added cost is for this additional “labor” as well as a little bit of spices (1 gram?).
I like this “blackened salmon” but I bet the reality is I will probably save a buck or so and buy the regular salmon as usual and add my own seasonings – which I normally do anyway. I can try to approximate their mix of “thyme, oregano, paprika, cayenne, onion powder, garlic powder, sugar, salt and pepper” and let it marinate with the spices for a hour or so before I cook it.
Certainly some people will prefer the slightly easier route of having it already seasoned which is why TJ’s came out with this in the first place. In any case I’d say this seasoned salmon is worth trying so check it out.
UPDATE: MY TRADER JOE’S HAS A SIGN NOW THAT SAYS: “ASK AN EMPLOYEE FOR KIMBAP. LIMIT OF TWO PER CUSTOMER” – ergo try asking for if if you don’t see it on the shelves*
For months I’ve wanted to try this (relatively) new product Trader Joe’s introduced, ever since I first heard about it. But I could never find it in stock!! This went on for maybe six months. I never saw it in stock. Well it seems this is one of those Trader Joe’s products that blew up and went VIRAL due to social media.
“Trader Joe’s sold out of kimbap, its latest viral offering, thanks to TikTok”
In fact, I read that Trader Joe’s started to put up signs to limit any customer to buying just 2 packages.*
I could never buy it! But finally saw it yesterday and I literally I grabbed it. A day or two later, when I went back I actually saw some on the shelves so they had it so hopefully they’ve increased supply.
I’m not Korean. My wife is. So I have eaten a good amount of the real McCoy – freshly made KIMBAP (also called gimbap). I love it, just like I love all kinds of sushi or any Rice and Seaweed combination which is a match made in heaven.
A few years back my wife had a “secret little place” – a small window storefront in NYC’s Koreatown / 32nd Street area. At the time she worked nearby there. She would bring home kimbap from that little shop from time to time. I’ve since learned the kimpab shop is called “EM-O”. The kimbap from there is fantastic. If you ever have a chance to go there I suggest trying one from there (though they used to be about $7 each and now I understand they are about $11)! If you taste one from there (or a restaurant) you will have a basis for comparison for this stuff from TJ’s. No, this is not close BUT ….
Trader Joe’s came out with (frozen) kimbap, that is Made in Korea. Apparntly Costco also sells a similar item too.
“Known in Korea as gimbap, from gim for “seaweed” and bap for “cooked rice,” kimbap is similar to—but decidedly distinct from—a mega-sized maki sushi roll. Whereas maki is typically made with vinegar-seasoned rice and focuses on one filling (like a single variety of vegetable or fish), kimbap is made with sesame oil-seasoned rice, and can contain all kinds of combinations of savory fillings. Trader Joe’s Kimbap, for example, takes a veggie-forward approach. Our supplier, a kimbap expert in the Republic of Korea, arranges an assortment of sauteed greens, crunchy root vegetables, and crisp pickles around a base of braised tofu, wraps it all in a layer of rice and seaweed, then slices it into two-or-three-bite-sized rounds.”
My wife who is skeptical about all Trader Joe’s items was naturally quite skeptical that this frozen kimbap could be any good. Interestingly we both had the same reaction. “This stuff is better than I thought it was going to be”. So a qualified thumbs up. Sure its not like a freshly made kimbap from a special place that mades them.
However it was better than we thought. Its actually tasty. I don’t know if TJ’s Kimbap would impress most Koreans who grew up on their Mom’s kimbap but, as clearly the popularity of this has indicated, this might do in a pinch to satisfy your cravings. Especially I think if you do one of the things they suggest on the package. Grill the slices for a few minutes in a little bit of sesame oil. We had it both ways and liked the grilled ones better than non-grilled so I think that a little grilling will improve it and is worth your trying. Naturally the big difference between the freshly made stuff that you might get in a restaurant or made by your Korean grandma is just that, it was made fresh a few minutes ago. So like Sushi, of course that fresh handmade rice roll will be ideal eaten right then as the rice will be soft and slightly warm while the outer wrapping of seaweed will still have a nice crispy texture and crunch as you bite into it. Which this doesn’t of course. Naturally the process of freezing it and and then defrosting/microwaving it gives you a little mushy texture in both the rice and seaweed wrapping.
However even having said all this, Trader Joe’s Kimbap is still kind of tasty. Again we thought it would be terrible and we both said “this is better than I expected” (and again one of us is Korean/Japanese).
Koreans make many varieties of kimbap; it can contain lots of things, for example some are made with beef bulgogi however this Trader Joe’s one is a vegetarian version made with braised tofu and vegetables which include a few things like Burdock Root a crunchy root vegetable.
INormally kimpab is eaten at room temp. The package says to microwave it from frozen and not to defrost it, so I did as suggested letting it sit afterwards in the package for a minute. The rice came out just a tiny bit mushy and I thought next time I may try a 15 seconds less microwave time. One day I might just try defrosting this and see what that does in spite of what they say.
You can eat it right away as is. However they suggest on the package to pan fry it a bit with a drizzle of toasted sesame oil. Let the slices grill on low for about 5 minutes per side. You can give it a little more flavor sprinkling toasted sesame seeds or FURIKAKE on it. Maybe make a little GOCHUGANG sauce to drizzle on our serve on the side to. I think this would match well with other food items (grilled chicken, shrimp, beef) or maybe even TJ’s vegetarian beefless BULGOLGI
One user on Quora, recommended putting a spoon of spicy tuna on each piece which should like a great idea.
$3.99 per package. I would buy it again. If I can find it that is!!!
MADE IN KOREA
If you are interested in HOW TO MAKE KIMBAP and maybe someday want to try it DIY; here’s a link I found:
Seen at Trader Joe’s New York City. NEW ITEMS Section. Large cans of tomatoes, the look a bit upscale. Locally sourced (New Jersey) “Vine Ripened, Kettle Cooked, Crushed Tomatoes” 28 oz for $3.49. Have not tried these yet. Want to. The picture on the label appears to look a bit like the elongated Roma (like San Marzano) type of tomato?
I have not been to it yet but I’ve read about this new kind of a smaller Trader Joe’s which they recently opened in New York City.
It seems to be a new concept type store for Trader Joe’s being a smaller store focused on “Grab and Go”. It’s located in New York City on East 14th Street where the new smaller store is literally right next door to a regular Trader Joe’s – which is almost always crowded with long lines. As you can see, the sign says: “Trader Joe’s Pronto“.
This space is where a late lamented and much beloved Trader Joe’s wine store used to be (sigh!). Trader Joe’s closed this much loved Wine Store (double sigh!) quickly and without warning about a year back. Now this is taking it’s place in that space.
Trader Joe’s PRONTO‘s concept is to be a “Grab and “Go” place where you can run in and run out featuring thing like their sandwiches, salads, soups, snacks and the like, for one to get in and get out fast. This is obviously targeted at customers who want say a fast lunch or snack and not have to wait in line behind a mom with 40 items in her cart buying a week’s groceries. Trust me that normal Trader Joe’s East 14th street store can be insanely packed with very long lines that wrap around the entire inside of the store; it’s crazy popular, one reason being an NYU dorm very close by (think “munchies”)! So with this new PRONTO store someone should be able to run in, grab a sandwich, bag of chips and a drink and just pay for it immediately.
The Pronto store carries limited items focusing on grab and go options such as : sandwiches, salads, yogurts, beverages and other ready-to-eat snacks. Besides say workers perhaps wanting to buy their lunch as potential customers this particular location has a “built in” potential for customers. Students. There just happens to be a huge New York University dormitory right next door. NYU students literally just have to go downstairs and walk maybe 30 feet to shop at Trader Joe’s, you can imagine a demographic bonanza. Say a thousand or more hungry students, who’ve been shopping at the regular Trader Joe’s store there for years anyways. They are probably a big reason that store is almost always crowded with long lines. Of course not mention many other potential customers in that very busy immediate area around Union Square. I see this as win-win for Trader Joe’s. I would guess this new Prono store a test to see how this Grab and Go type of store works out.
No doubt if this new concept, smaller “Pronto” store proves successful (and how could this not?) I will not be the least surprised if Trader Joe’s opens more of these Pronto stores elsewhere, especially in big urban locations.
Meanwhile the former employees of the wine store are possibly taking action on the unannounced and very rapid closing of that great wine store, where they got the short end of the stick with a corporate decision to close it with no notice.
So Trader Joe’s used to carry “whole wheat couscous” , a nice whole grain which a lot of people loved, including yours truly.
A while back they discontinued it! It’s been off the shelves for a year or more. However its come back reincarnated this time as Organic Couscous.
The old whole wheat couscous came as a 500 gram (17 oz.) package and cost $1.99. With this organic version the sign says 12 oz. for the same price as before, $1.99. More Shrinkage? Yes, I know its now Organic. On a side note, a TJ’s Captain told me a some point they took some products off the shelves in order to eventually replace them with an organic version, like this case with couscous. The Captain said he thought Trader Joe’s will try to make all of their products Organic in the future, kind of like Whole Foods?
In any case I’m happy to see the couscous back. I love it as its one of the easiest and fastest grains to prepare. Add the grain to boiling salted water (or stock), with some butter, turn it off and let it sit for 5 minutes, fluff it up and serve as a side dish.
“It can be prepared a number of different ways, including in the microwave, but if you ask us, our favorite method is to bring a cup of your favorite broth, combined with two tablespoons of butter, to a boil, remove it from heat, then stir in one cup of this Organic Couscous, cover, and let sit. After only five minutes, you should have a hearty, fork-fluffable side that’s ideal for serving alongside grilled salmon, Shawarma Chicken Thighs, or any other protein you’d prefer.”
New Item (Feb/Mar 2024) For years Trader Joe’s has carried the TOM’S OF MAINE deodorant and that’s what I’ve bought. I have found it fine. Like all of TOM’S stuff its good and Trader Joe’s carries a few TOM’S items as well for example their toothpaste, also good!
TOM’S is one of those rare brands Trader Joe’s actually sells under the original name and not re-brand it as their own.
Recently I saw this in the New Items section – TRADER JOE’S UNSCENTED DEODORANT which comes in a round cardboard tube and thought I should check it out for review.
First this is not oval like all other deodorants we’ve tried before? This one is Round…interesting!
To use it, you just twist the cardboard tube which will raise the round stick up. The first ingredient listed here, is Coconut Oil so that’s what it smells lightly of, the natural aroma as this is Unscented and has no strong aroma. As a deodorant it seems to work fine.
One thing about this I do find odd, as unlike almost any deodorant you or I’ve ever tried before, this one is actually a bit hard to apply. The stick is a bit solid and doesn’t melt instantly under your arms. You have to rub it a bit to get it on. This doesnt go on as easy as say the TOM’S stick which applies easily. A minor gripe but still. Just so you know.
It is coconut oil and even my jar of TJ’s coconut oil can change from a clear liquid oil to solid white mass depending on how warm the room is. If its warm enough it liquefies, it its cold it hardens to solid. But even when its in the more solid state, the coconut oil melts pretty fast in my palm at skin temp maybe with just a little rubbing in a few moments.
TIP: I’ve found out that if I just hold the stick in place under my arm for say 10 seconds or so, letting my body temp warm it, it makes it easier to apply. Do it like that and it works.
As a deodorant it seems to work quite well. Price wise the two brands cost about the same. The TOM’s has a bit more of it: 2.25 oz vs 1.8 oz here.
So I do like this new deodorant and I think I would buy it again. Still I hope they will get enough customer feedback and perhaps reformulate the stuff so it melts just a little more easily (more “ozerkerite wax” perhaps in the formula or less arrowroot? 😉
PROS – Pleasant natural unscented smell (coconut oil). Works fine. One Plus: the packaging is (mostly) paper not plastic like Tom’s. Bit more eco friendly, though now I see the tube inside is plastic. So mostly paper.
CONS – A little too solid so hard to apply, a minor gripe.
UPDATE – I got it again. Seems a bit easier to apply now, so perhaps they took note! (sept ’24)
$4.99
I’m posting pix of both this and TOM’s so you can compare the ingredients:
Well it took 20 years but Trader Joe’s decided to finally raise the price of one of it’s most popular products, and the internet became abuzz with this new.
Trader Joe’s raised the price for BANANAS. They raised the price 20%. For the last 20 years Trader Joe’s has sold bananas individually at 19 cents each.
They’ve stayed 19 cents for 20 years!
However Trader Joe’s decided to raise the price of bananas from 19 cents to 23 cents (regular bananas) with Organic bananas, which were 25 cents for the same amount of time, now costing 29 cents each. Yes, this price increase looks small but this does work out to about a 20 per cent price hike. Inflation is supposedly down to 3 or 4%. So its a noticeable jump as most people who buy say 5 bananas at a time will be at least 20 cents more for them.
One more sign of inflation. As if we needed another one, right?
One Trader Joe’s spokesman said due to inflation they have finally had to raise the prices due to cost increases. Street vendors in New York City sell them usually 4 for $1 (25 cents each) Trader Joe’s used to undersell the guys on the street but now they are about the same price. I may buy them from them now, we’ll see.
Trying this for the first time, left me impressed. It is quite good. A very tasty English cheese. Here I find the addition of the onion/chives enhance the cheese, they don’t overpower it.
This is the kind of cheese you might find at an English pub. A semi soft cheese. Neither hard nor soft, its a bit softer than regular cheddar. Speaking of which this is fairly different than regular Cheddar cheese; as a “Gloucester cheese” is its own thing.
I first tasted it on its own, then on some plain crackers and found the flavor really lovely in both cases. Just very tasty. I think this would be great on a cheese plate or cheese board.
Equally nice is the way this cheese melted, which was very easily, as its not very hard to begin with. So this will be great to melt on things and cook with. I put it on a taco and it melted easily and was delicious especially when I let it get little brown. It would be great of course mixed into scrambled eggs. Would this make a great Welsh Rarebit? I think yes, so I intend to try that sometime.
This cheese is going for $10.99/lb, my hunk coming out to about $5. It is an Imported premium cheese, so that is not bad.
Many people wonder how to use Trader Joe’s Soy Chorizo, so here’s one idea that I use it for quite frequently. I cook up potatoes and onions and add the Soy Chorizo to it for a very tasty (vegetarian) version of the famous Mexican dish “Papa con Chorizo” (potatoes with chorizo).
Here’s my recipe . We substitute Trader Joe’s soy chorizo for real pork chorizo making this dish vegetarian. Some people may not even know that its vegetarian when they taste it. In fact, though I’m not vegetarian I like this quite a bit as its a bit healthier. I make this dish about every other week as an easy dish which is good to have on hand in the fridge as it can make a few things. This is especially good as a filling for quesadillas, tacos or burritos, it works really well with eggs too mixed into it. You can make up a whole package of the Soy Chorizo to have on hand for the week.
INGREDIENTS
Trader Joe’s SOY CHORIZO
Trader Joe’s TACO SEASONING (optional)
Potatoes (waxy potatoes are best, like Red potatoes, Yukon Gold or similar) 1 pound
Onion (medium – diced)
Fresh garlic (optional, chopped)
(optional – fresh cilantro)
I usually make this for about 2 people/portions. Adjust amounts as needed
RECIPE – Soy Chorizo with Potatoes
Boil about a pound of potatoes cut in half in lightly salted water. Cook for about 12 minutes or so or just until done, meaning when a knife goes in pretty easily.
Drain and rinse them with cold water until they are cool enough to touch. Cut the potatoes up into bite size pieces.
In a cast iron or non-stick skillet, sauté an medium size onion (diced) in about a tablespoon of olive oil for a few minutes (add a few cloves of fresh chopped garlic too if you like). Toss in the diced potatoes. Let potatoes and onions sauté together on medium heat until the potatoes take a little bit of color which may take about 10 minutes or so, stirring gently every 3 minutes. Sprinkle on some Taco Seasoning (optional) if you like. If you are not using it, just add a sprinkle of salt and pepper.
Next add your Soy Chorizo. Lower the heat. Gently mix in and combine the Soy Chorizo into the onion and potatoes. How much chorizo to use is up to you. I usually add about 1/2 the tube for about about a pound of potatoes but you can add more or less as you see fit.
Saute the mixture on low heat for about 5 minutes or so and it’s ready. If you like cilantro, sprinkle on a big handle of it, chopped up, which brightens the dish really nicely.
Optional: Eggs work great with this mixture. If you want them at the end just mix in 3 beaten eggs and let the eggs cook slowly until done. Serve immediately with warm tortillas or make quesadillas with this as your stuffing.
PAPAS CON CHORIZO is a tasty mixture which is great for tacos or burittos and my favorite, cheese quesadillas. To make those,use flour tortillas, (or corn if you like) and sprinkle some grated cheese on the tortilla in a lightly oiled pan. Top with the potato mix, fold in half and cook for a few minutes on each side until the cheese is melted. For even cheesier ones, also put a little grated cheese under the tacos and let them get golden brown and a little crusty. These are really my favorite. And if you want to use corn tortillas instead, those will also be great with this filling.
Besides tacos or tortillas, mix this potato mixture into scrambled eggs for a great dish.
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