Trader Joe’s Prices Continue To Creep Up and Up…..


PRICE INCREASES AT TRADER JOE’S

First let me focus on a single item, Trader Joe’s Mandarin Orange Chicken which, year after year is historically Trader Joe’s most popular selling item. The price on this has been $4.99 for as long as I can think of.

The other day, I overhead a customer complaining to a Trader Joe’s employee about the fact the price went up. It’s now $5.49 as of this writing (up 10%). The employee replied to the customer that he was seeing many increases of late on quite a few items and told the customer they would probably be seeing more increases soon. He said he didn’t like it either. The company’s raising prices all over the store it seemed. This shouldn’t surprise anyone. You’ve probably noticed, especially when you hit the register and get the total, some sticker shock

There have been quite a few increases, slowly introduced bit by bit, as food items have continued to creep up for the last two, three years or more, but especially now. The increases have spead up this last year (new tarrifs for sure for one thing).

Just one more example? A package of scallions at TJ’s has been 99 cents for as long as I can remember, then yesterday I got them and saw the sign had changed and scallions had gone up to $1.29 (thats about a 30 percent increase) Not 10-20 percent. Percentage wise it seems steep. I am wondering about ICE raids on farms and farm workers picking our produce?!

The little CINNAMON BROOM that has been 99 cents, again for as long as I can think of, went up to now $1.29. Yet another increase on a low priced item raised now about 30 percent (!)

Cottage cheese in a 2 lb tub was $3.99 – forever – for years – then recently they raised the price to $4.29. That price lasted a just for a month or so. Then Trader Joe’s raised the price again. It’s now $4.49!! A 50 cents (25% increase) in just a few months on something which was the same price for years.

Dark chocolate peanut butter cups – The small pack you see on the check out line which you can’t resist? 99 cents for years. Then they went up to 1.19 for a few months. Then 1.29 for a few months. Yesterday I see they are $1.49 now. Up 50% from when they were 99 cents. And yes, the chocolate manufacturers have had prices go way up due to a record bad crop due to bad weather and harvest for cacao for the last year or two.

Coffee?! Again. Market driven increases due coffee prices worldwide going way up due to yield down from same terrible weather conditions this past year or so. Reality? Trader Joe’s DARK ROASTED ground coffee which was five bucks forever and which my wife has bought for years. She was shocked that it now costs $7.50 – another 50 percent jump.

I could go on forever. I don’t have to tell you. Every time you check out you get some sticker shock.

In addition to “normal” inflation, there are now tariffs that have to be taken into account. Trader Joe’s sources many products from overseas. Of course, they will pass those costs along to us, the customers.

None of us are happy. So I added my Rant. Feel free to add your Rant or comments here in Comments (I just ask you to keep it PG! so I can publish them all)

In some case, some food items (like Chocolate & Coffee) have been going through price increases for external market reasons due to bad weather and crop diseases have for example, affected output of cacao and cacao beans in many parts of Africa and elsewhere, so there are market forces affecting the prices – supply is down, and prices have gone way up on Cacao Beans….. But there is a feeling they are really upping prices as much as they feel they can.

An Update on FINDING EGGS at Trader Joe’s (Feb 2025)


Things seem to have slightly improved, as I am finally seeing eggs back at Trader Joe’s. Instead of finding mostly empty shelves like we have been seeing for the last month or so (sold out by 9 am). Perhaps one reason is the limit on 1 dozen eggs per customer.

So consider this an improvement? Plus price-wise, considering I have seen eggs at local supermarkets for $11-14, seeing eggs for $4 for a dozen Extra Large Brown at Trader Joe’s seems like a bargain. Other prices were $7 for Pasture Raised Organic Large Brown (Feb 15, 2025 Trader Joe’s Broadway 72nd Street, NYC) Let’s hope it stays like this or hopefully improves? That may be wishful thinking!

On the other hand, not promising news….

https://www.politico.com/news/2025/02/16/trump-administration-firings-bird-flu-response-00204542

STICKER SHOCK (H-Mart egg price $14 !!!!!!)

Continued price increases at Trader Joe’s


I’m sure you too have noticed Trader Joe’s prices continue to creep up. And up. This despite inflation supposedly actually getting better, and even coming down a bit. Almost every time I go to TJ’s lately I notice increases. Some things up 29 cents, some 49 cents. For example the Soy Milk has been $1.99 for a long time The other day I pick it up and notice the sign now says it $2.29. I see the same 29 cents increase on the tofu I regularly, it was $1.99 for a long time. Now $2.29. Jack Cheese that was $4.99 a pound went up to 5.49. These are just a few examples. I could not even begin to list how many products have gone up again recently. Price hikes of 10-15% or more? So it seems like I get sticker shock at the register every time I go recently. Are these increases actually justified? Since inflation has come down a bit and since gas prices have come down. Or are they taking advantage of the situation where people are expecting increases – and get them.

Feel free to share your thoughts about these price increases in Comments.

PS – I just saw one slightly positive – a downward price change on eggs. Egg prices had gone through the roof oer the last six months due to a bad bird flu outbreak among other things. However I noticed some prices moved down a bit recently (TJ’s Jumbo eggs were $4.99. Recently I noticed they went down to $3.99) March 2023

Another update (eggs): One positive I see at least is that prices on eggs are still going in a downward trend! Jumbo eggs: $2.99 April 2023

DIY Shawarma Chicken (Recipe)


The other day, I wanted SHAWARMA CHICKEN but I was a bit resentful at the current price of a package of TJ’s Shawarma Chicken. It now costs about $11-12 ($6.50/lb. currently) way up from what it orginally cost. I knew I had some boneless chicken thighs in my freezer, and I have spices of course and Greek yogurt. Why not just do a DIY SHAWARMA style chicken on my own and save some dough!? So I did just that. How did it turn out? Delicious! You can easily do a DIY Shawarma Chicken if you want to save some money, and who doesn’t these days with the constant inflation and sticker shock when you go shopping?

I used Trader Joe’s boneless skinless chicken thighs that I had in my freezer (I defrosted the chicken overnight in the fridge) Or buy fresh boneless skinless thighs; they will easily be about $2 cheaper per pound (if not more) Vs. TJ’s Shawarma Chicken which has crept up in price a few times from the original $3.99/lb to $6.49/lb as of this post.

DIY Shawarma Chicken Recipe: Put chicken in a bowl and add 3 tablespoons of Greek Yogurt. Add a few teaspoon of fresh lemon juice. Crush 4 cloves of garlic with a little salt and mix into chicken. Add a few spoons (to taste) of ZHOUG Yemeni spicy green sauce. Mix. Even this very simple version will work fine, however to make this better we should add ground spices with “Middle Eastern” flavors. Here’s some ideas for Trader Joe’s spices you can add :

Trader Joe’s EVERYDAY SEASONING (grinder), Onion Salt, Ground Turmeric, Ground Cumin, TJ’s AJIKA blend, TJ Smoked Spanish Paprika, TJ Zaatar spice blend, Black pepper, PINK SEA SALT. A pinch of cinnamon. A small glug of olive oil. MIX everything well so all the spices are mixed in. Let it marinate in fridge for 2-6 hours or overnight or up to 2-3 days. When ready to cook, just make it as you normally grill TJ’s Shawarma chicken thighs. You can of course also make this instead with CHICKEN BREASTS if you prefer white meat but just be very careful about not overcooking them. I like to cook a sliced onion in the same pan as I grill the chicken.

Price Increases at Trader Joe’s (June 2021)


Inflation has been in the news a lot recently and I’m really noticing it “in action” in supermarket prices including, or is it especially, at Trader Joe’s. Certainly you have noticed TJ’s prices on many items creeping up all the time? I am getting small sticker shocks now on a shopping run at TJ’s. Then when you hit Checkout and they all add up, a big sticker shock. All those “small” increases add up. I’m sure you are noticing in your food budget not going as far. I sure am. I’ve noticed price increases at TJ’s on so many products. Here are a few:

Ground turkey, which was $2.99 a pound for some time, was now $3.49. Another kind of ground turkey, which was $3.99 a pound, went up to $4.29. A pack of Pita was $1.29 for many years. Now it’s $1.59. Peanut Butter: $1.99 since I can remember…now $2.29. The always great deal on the Pane Italiano bread for 99 cents? Its now $1.29. Isn’t that about a 30% increase on this one item? The inflation rate supposedly in the US is around 5 per cent. So why a 30 per cent increase on this particular item !?!

TJ Peanut Butter – it was $1.99 forever. Then raised to $2.29. Then raised again to $2.49 (price as of aug 2021)

Organic Carrots – were 99 cents forever. Now $1.49 – a 50 per cent increase?! Wow.

We are seeing raises followed by raises in just a few months. So even what seem like “small increases” of 30-50 cents on many items add up by the time we get to the cash register to quite a few dollars. And we had already had some increases during Covid-19 due to shortages and supply chain issues….. As we know unfortunately it’s quite rare once something goes up in price that it ever goes down in price. What if anything can we consumers do? Do we have to just grin and bear it? Unfortunately I don’t have an answer or any magic solutions. All I know is it’s harder for us consumers at an especially bad time for many people. Are companies like Trader Joe’s taking advantage of inflation being in the news so much, and being opportunistic now about raising prices? Anyway I just thought I would put this out there if anyone wants to Comment about price increases at Trader Joe’s.

At least you can vent here, so feel free to do so in the COMMENTS section (please just keep them PG).

CABOT EXTRA SHARP CHEDDAR CHEESE Reviewed, A Cheese Lover’s Delight


RAVE

My review for TJ’s Unexpected Cheddar seems to have gotten quite some interest, so next up for review in the Trader Joe’s Cheese Department is an absolute classic cheddar which I mentioned in that post. For my money the well known, long established, classic cheddar Cabot Extra Sharp from Vermont is the definition of and gold Standard for an “East Coast” Sharp Cheddar cheese.

Its terrifically convenient that Trader Joe’s carries it under Cabot’s own famous brand name. Cabot is actually a Vermont cooperative farm. Cabot extra sharp cheddar is my personal go-to cheese as far as always wanting to have in the fridge. Its an Extra sharp cheddar, so it has that sharp cheddar tangy taste. “Intense, rich cheddar flavor with an East Coast bite” is how they describe it on the package. I would say that description is spot on.

Cabot cheese is made up in Vermont, and Cabot Creamery is bit unique as its a true Farmer’s Collective or co-operative. Its a group of farmers banding together as a collective. Cabot Creamer dates back to 1919 so it’s been around for about 100 years. This Extra Sharp Cheddar has won many many “best cheddar” awards.

This cheddar is great just eaten sliced however it’s also excellent to cook with. It melts wonderfully well. I think makes one of the most fantastic melted cheese sandwiches you will ever try. Also terrific of course in an omelet. Do I need to say, this cheese melted on top of a burger is good (I grate it first for that and cover it briefly or put under the broiler.

Eaten as is sliced and paired with fruit well that is a perfect, heavenly combination. Especially for me, paired with apples, grapes or a pear. Just put a hunk of of this cheddar in front of me with a good apple (like TJ’s Envy) and I am one happy camper. Ending a dinner with this cheese is divine.

Trader Joe’s sells Cabot cheddar for an excellent price ($6/lb) in a block. If you have never tried this cheese, give it a try. I think you will love it – though the kids may want something a bit tamer and less sharp. If so, give them the New Zealand cheddar, also excellent, or TJ’s sliced cheddar. The adults can enjoy the Cabot Extra Sharp.

 

TJ’s Non-Dairy OAT BEVERAGE (aka OAT MILK)


oatmilk1

Trader Joe’s OAT BEVERAGE

I do still drink a bit of real milk, which I prefer in my coffee and tea. However I have been trying to cut down on milk I use on a daily basis, watching my cholesterol for one thing. Mostly now I use real milk to make my morning cappuccino and for putting in my tea.  But for some other uses where I formerly might have chosen real milk, such as on my morning breakfast cereal, I’ve gotten pretty used to milk alternatives such Soy Milk or Almond Milk. Having tried almost all the milk alternatives, I saw this non-refrigerated “oat milk” beverage at Trader Joe’s when it was first introduced a few months back. TJ’s seemed to have it in many places all over the store to push its introduction. I tried it. I loved it. I think its terrific! I think this is a good “milk alternative beverage”, maybe for me it may be the best of all the alternative milk products, beating out soy milk and nut milks. TJ’s OAT BEVERAGE has a creamy smooth taste with a subtle milky sweetness which is pleasing.

The label says: “who knew that oats and water could be mildly sweet“? Instead of adding cane sugar as an ingredient, we unearth the balanced sweetness by breaking down the starches present in oats to create sugar. The sugars created bring out a whole new flavor dimension. A smooth, creamy, mildly sweet and totally amazing beverage”

I think I like one only sees TWO INGREDIENTS – WATER and (hydrolyzed) OATS in this product. This is for the shelf stable box pack whereas the refrigerated oat milk interestingly has more ingredients in it.

Ingredients and Nutrition Facts

Basically this box of TJ Oat Beverage has taken the place for our “non-dairy milk” even over the almond milk stuff. A quart of the shelf stable Oat Beverage cost $2.29. It’s very convenient to always have one in your cupboard. Oh and by the way as far as dairy farmers are concerned nothing except what comes out of a cow should be called “milk” and I totally support dairy farmers as if we lose more numbers of them, we are screwed. Hence the labeling, “oat beverage” and not “oat milk”.

RAVE

TJ Fresh Mozzarella Log (w/ CAPRESE SALAD recipe)


 

RAVE

I think I can get this review in just in time for End of Summer when one can still find excellent tomatoes. The perfect thing to pair with juicy farm fresh tomatoes is this Trader Joe’s Fresh Mozzarella Cheese Log. Unlike the firmer low moisture “pizza” mozzarella, fresh mozzarella is a softer milky fresh cheese. Fresh mozzarella is perfect for pairing with tomatoes, basil and good virgin olive oil for a super easy and delicious classic: a “Caprese Salad” (Insalata Caprese) Caprese Salad is the simplest of Italian salads, with sliced fresh mozzarella, tomatoes and fresh basil leaves, dressed with olive oil. Like a Pizza Margherita, it features the colors of the Italian flag: green, white, red.

This mozzarella is shaped as a log and is pre-sliced into rounds which makes this super convenient and easy. Open it, and put the rounds of cheese on a plate with sliced tomatoes. You can arrange them artistically, alternating tomato and round of cheese if you want to impress but even just cutting the slices into quarters and tossing with cubed tomatoes is fine! Douse with some good extra virgin olive oil of course! Sometimes I add a few capers and a little of the caper liquid.

With some good bread you have a super easy dinner or lunch and a small slice of heaven ready in minutes especially if you can find great tomatoes. Serve this salad to guests and they will love it. And the fresh mozz is good of course just eaten as is, put on a cheese plate, or used to make a terrific sandwich.


A 1 lb package is $4.99 ($5.99) which for fresh mozzarella is as usual, a pretty good deal chez Trader Joes.

RECIPE CAPRESE SALAD (INSALATE CAPRESE): Layer alternating slices of tomatoes and mozzarella on a plate or platter. Tear up a good number of fresh basil leaves and sprinkle them all over everything. Drizzle with some good extra-virgin olive oil and season with salt and pepper to taste. (OPTIONAL: some jarred capers with some of their juice, or a very small amount of a vinegar especially Balsamico) Serve with a nice crusty bread.

(Post Summer) If you can’t get great tasting beefsteak tomatoes get the small cherry egg shaped Italian tomatoes Trader Joe’s carries. They are a little expensive but are really tasty, cut in half, and mix up with cut up mozzarella. Can you make pizza with this mozzarella ? Yes, it will give up some more liquid so a super hot oven is important.

Easy Home-Made Pizza using TJ’s Pizza Dough (Re-Visited!)


I noticed that the all-useful TRADER JOE’S PIZZA DOUGH which had been only 99 cents (!) for as long as I can remember, went up to bit by bit and is now $1.29. While I loved it for under a buck, its still not a bad deal, say compared to Whole Foods prices.

The pizza recipe” post I did before seems to be one of the more popular posts here, so I’m re-visiting the topic of PIZZA (Yeah, baby!) Pictured below is yet another pizza I made for dinner using TJ’s ever useful bag of Pizza Dough sold in the refrigerator section.

To make this I used some homemade spaghetti sauce, with some extra veggies I had leftover from another dinner (eggplant, peppers, and onions). Mozzarella, and some hot Italian sausage. At the end I put on some cooked Kale with garlic I had made another night too. See, part of the “pizza night” ethos is to use up whatever one can find in the fridge, that might work on it!


Seriously, doesn’t this home-made pizza look so damn yummy and delicious that you wish you could eat it right now?! Well guess what, you canMake your own pizza at home, folks. No really, it’s pretty easy. Do you need to use home-made sauce? Of course not, a jar or canned sauce like TJ’s Marinara would be fine. Making your own pizza is easy, fun, super delicious and is of course cheaper than buying one. There is nothing like eating a pizza you made yourself and just pulled fresh out of your oven, bubbly and browned. If you have never made pizza at home before, you must try making one yourself at least once. I promise once you do, you’ll want to make a pizza once a week. Every time I go to Trader Joe’s I buy a package of dough to keep in my freezer to always have it on hand for these occasions. It will defrost on the counter in about 3-4 hours (or leave to defrost in the fridge overnight).

Is a Recipe needed to inspire you? OK then heres how to make a pizza:

pizza5HOMEMADE PIZZA WITH TJ PIZZA DOUGH

Ingredients needed: 1 package of TJ’s Pizza Dough, about 8 ozs of some sauce (Marinara, etc),  about 1/2 lb cheese (Mozzerella, Parmesan, Pecorino, Grana Padano, Jack, etc ) and using more than one cheese is even better (optional: fresh garlic, diced tomato, fresh/dried basil, onion, parsley, cooked mushrooms, zucchini, broccoli, kale, etc) and of course Italian Spices (oregano, basil, rosemary, red pepper, black pepper….)

1) Take your (defrosted) package of TRADER JOE”S PIZZA DOUGH out of the fridge –  leave it out at room temperature for at least one hour (the package says ’20 minutes’ but it is too short). Room temperature dough will be easier to work and press out,so plan ahead! (around the 1/2 hour point, turn on to pre-heat your oven to 450-500…very hot) Do not nuke it.

2) Prepare a clean work surface thats large enough to work your dough on. Dust it with flour. Remove the dough from the package (TIP: Its sticky! I invert the plastic bag to remove and just keep tugging and pulling till I get it all out). Dust the dough with flour so you can work it. Now you shape it. With your hands well floured and adding a little extra flour (or cornmeal) on the surface of the dough as needed, start to press out the dough using your fingers. Keep working and turning it until it is your desired size and shape. I generally use a square non-stick “half-sheet pan” to cook my pizza in. Its a little trickier to make the dough into a square/rectangle instead of a round but I like it like this. If using this kind of sheet pan, put a little olive oil in the pan on the bottom, put in your dough, put some oil your fingers and on top of the dough and work it into shape using your fingers, pressing it out gently. The oil will help you to stretch it out and work the dough towards the corners. Let the dough rest five minutes if you find its not ‘listening’ and keeps pulling back on you. Normal dough behavior. Just let it rest 5-10 minutes, then come back. Try to be careful and not to make the pizza “too thin” (or rip it!) if you can. And not too thick either or it will be tough! Get it just right. Build up the outside edge a bit. You can gently brush the edges with some olive oil if you want (optional). Another Option: Use a rolling pin to get it started and transfer that carefully to the pan and then work it. Remember if its the pan style its a rectangle you are shooting for. Shaping the dough is the only tricky part of making a pizza. The more you do this, the more you will get the hang of handling dough. If its not perfectly shaped your first time don’ worry. It will still taste as good! Don’t give up. Check YouTube for some videos on making pizza, study a bit, practice and keep doing it. You will get the hang of it and find it much easier in future. If you want to go the traditional round pizza route, of course try that. Moving the raw pizza into the oven is a tricky part, though personally I have found a square one in a sheet pan works.

IMG_0003READY TO ASSEMBLE (I am using smoked mozz and a little provolone) 
Now that you have your pizza dough base ready, its time for the ingredients
3) Spread your tomato sauce out with a large spoon. Do not oversauce – that will make the pizza harder to cook evenly and soggy. Add sauce as a thin layer. Now add your other ingredients, again in moderation, and spaced out. Don’t place too much stuff on it. Sprinkle on grated mozzerella or other cheese as desired. I like to use more than one cheese (Parmesan is great as well as Grana Padano) If using sausage, pre-cook a bit just till you can slice easily (I cooked mine covered for 5-6 minutes, let it cool in the pan, then sliced it up and added it) Add extra spices as desired (Oregano, Rosemary, Basil, Red Pepper flakes….). Add fresh cracked pepper. Drizzle a bit of Olive Oil all over just before baking (Are you vegetarian? Vegan? Adjust the ingredients as needed. I’m sure you know how. Soy cheese perhaps?)

4) BAKING: When its ready to bake, place the pizza in pre-heated 450-500 degree oven. Very hot! Real pizza ovens are much hotter than your home oven can go but we can work with just longer baking. TIP: I have started to put the pan on the oven floor for 7-10 mins then move it to the middle or top rack for the rest of the baking time. This really bakes the bottom (if you don’t have a pizza steel or stone). If moving it sounds too complicated, just use the middle rack.

Check pizza after 15-18 minutes (ROTATE the pan after 10 minutes, to even the baking. The pizza will probably need a total of around 20-25 minutes to bake, but your mileage may vary, as every oven is different. Check it frequently until you think its done. When it is done, I think you will know; it should be bubbly and slightly browned on top (as well as the bottom) However be careful not to over-cook your pizza or it may be a bit tough. Real pizza ovens are 600-900 degrees or hotter, so a pizza bakes in mere minutes….we just do our best with our regular home ovens. When your beautiful pizza looks – and smells – like its done, it probably is, so remove it from the oven. Check it. If its finished, you should let it rest 2 minutes before cutting as it will be easier to slice. Yes, waiting is the hardest part. SLICE it up with your favorite tool. I’ve got a pizza cutter from a 99 cents store, and it works fine. Believe it or not I even use kitchen shears to cut up pizza, and that works fairly well. If you have fresh Basil, now is the time to add it – use kitchen shears as I learned to do watching master pizza maker Dom DeMarco at the legendary DiFara’s Pizza in Brooklyn)! Dom’s pizza’s are to die for.

IMG_0002Before and After. The hardest part in the above may be waiting 20 minutes for the pizza to come out of the oven.

IMG_0004

The thing is, once you get the hang of making a pizza yourself a few times you will find its really not that hard to make, nor takes that much time. You must try making pizza yourself.

Please leave some feedback on your successes (or failures)

UPDATE / TIP: I have been experimenting with “aging” the TJ dough in the fridge and let it sit for a few days before use. It will ferment slowly and will get sourdough-y taste this way as the dough ferments. Try this aging for 1 (or 2 days) past the “sell by” date. Experiment with the aging of the dough tip and see if the crust and flavor is improved. I find it so.

Personally I have found the regular dough is the best version TJ has  – I have found the whole wheat version too tough, and the herbed version too off-tasting and bitter. Your mileage may vary. If you really want great pizza, eventually you may even make your own dough!

Buona Fortuna (good luck!) and Enjoy…

Gently remove dough from bag and place on lightly floured work surface. Let dough rest for 20 minutes, then, for best results, stretch by hand or roll out with rolling pin to 12-inch diameter. Top with your favorite toppings and bake in a preheated 450 degrees oven or BBQ grill for 8-10 minutes, or until cheese begins to boil and the bottom of crust is golden brown.Use a hot pizza stone or lightly oiled pan for optimum results. Mangia!

AND YET MORE PHOTOS OF MAKING OF A PIZZA USING HOMEMADE DOUGH

HALF ZUCCHINI / HALF TOMATO

TJ’s Chocolate Minis


Notice anything different?

choc

(RANT)


TJ’s Mini Chocolate Bars: 99 cents. Yeah TJ’s!

HOWEVER there is a little fishy story here. The original version of this product (left) recently ‘vanished’ from my Trader Joes’s (NYC/72nd St). I basically got hooked on these little mini chocolate bars. I used to pick up a bag of them every time I went shopping there (hey, they’re strategically placed right near the end of the checkout line to encourage this behavior, so why fight it?) Even my Checkout Guy bagging me tells me he buys a bag of these daily.  Says he goes through a bag a day. Me, I tried to control myself so the bag of 28 chocolates lasts almost a week. Well guess what? They simply vanished. Out of Stock. No. Even the sign vanished…which I’ve now learned from experience generally means bye-bye to a product.

So a week or two later I see there are once again bags of mini chocolate bars on the shelf. BUT they look different. They don’t look like they are for little kids anymore (OK by me) But the“old version” (left) seems to have been replaced by the new version (right). Notice the difference in quantity? Now yes before, they only came as milk chocolate; now you have a choice of milk or semi-sweet chocolate (which I greatly prefer). BUT other than that, the new version of this product seems exactly the same. Both say “Made In Columbia” on the package. The bars are the same size as they were in the yellow package. So WTF, Trader Joes ?! You used to give us 28 bars for 99 cents, but now you give us 12 for the same price?!

Do the math, and you will see TJ’s has more than doubled the price of these chocolate bars. Look, for the price its still pretty good. Never the less I find this a bit fishy on Trader Joe’s part. Does TJ’s think we’re not going to notice this kind of STEEP price increase – or downsizng in product quantity? Don’t they have a motto about how they only raise prices as their costs go up? So did the wholesale price of chocolate in Columbia go up 70 per cent? I’d find that hard to believe.

This is akin to the old “Hersheys effect” going way back in Marketing. How Hershey’s kept the price of their chocolate bar 5 cents for years and years but kept decreasing the size of the bar. The customer is not supposed to notice.

UPDATE: AUG 2011

They 12 bar chocolates appeared erratically on the shelves. Gone, then I’d seen them again. Went on for weeks. Finally, I see them in a tub with a sign “99 cents” literally at the head of the Checkout Line at my local TJ’s. I bought some but had a feeling that tub was the last of them. I was right. I inquired about the “12 pack 99 cents chocolates” status and the Captain told me “They’ve been discontinued”

BUMMER TRADER JOE! What is it with this product? Its fantastic.Don’t tell me they weren’t selling.  I bought one or two bags every time I shopped at Trader Joe’s. So why DISCONTINUED??!!

RANT

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